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  • Ardente Brazilian BBQ - Pattern Identification & Insight Identification

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    Aldin Moehammad
    8 views2 pages
    The document summarizes user research findings from a food ordering app. It was found that the majority of users had difficulties customizing orders, finding the cart icon, and understanding the menu layout. Based on these themes, insights were generated that users need more visual cues when items are in their cart, personalized recommendations on the homepage, and customizable order features.

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    The document summarizes user research findings from a food ordering app. It was found that the majority of users had difficulties customizing orders, finding the cart icon, and understanding the menu layout. Based on these themes, insights were generated that users need more visual cues when items are in their cart, personalized recommendations on the homepage, and customizable order features.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    8 views2 pages

    Ardente Brazilian BBQ - Pattern Identification & Insight Identification

    Uploaded by

    Aldin Moehammad
    The document summarizes user research findings from a food ordering app. It was found that the majority of users had difficulties customizing orders, finding the cart icon, and understanding the menu layout. Based on these themes, insights were generated that users need more visual cues when items are in their cart, personalized recommendations on the homepage, and customizable order features.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Pattern Identification Template Google UX Design Certificate

    1. It was observed that 3 out of 5 participants frustrated when they


    cant customized their order. This means that we need to add
    customized order features to help user customized their order .

    2. It was observed that 2 out of 5 participants had a hard time when


    looking for the cart icon to order their food. This means that the icon
    is difficult to find for the least users.

    3. It was observed that 3 out of 5 participants were confused when it


    come to choosing the menu. This means that the menu layout looks
    confusing for the user.
    Insight Identification Template Google UX Design Certificate

    1. Based on the theme that: for most user the cart icon need some
    notification bubble in it, an insight is: user need more visual cue to
    remind that their cart got some items.

    2. Based on the theme that: user always look confused what to choose
    from the menu, an insight is: user need more personalized
    recommendation in their homepage.

    3. Based on the theme that: user frustrated when they cant


    customized their order, an insight is: user need customized order
    features.

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