SYNOPSIS

A Study On
Consumer Behaviour Towards Local And Foreign Products

A Project Report Submitted for the

Partial Fulfilment of the Requirement for the Award of the Degree of
Master of Business Administration (MBA)

Supervised By Submitted By
Dr. (Mrs.) Bobby B. Pandey Ajay Raj Masih
(Professor)
 Objectives of the Project

 To assess the consumers perception and preference towards foreign brand and local brands.

 To measure consumers attitude towards foreign products.

Data collection method
Primary method - Primary research is defined as a methodology used by researchers to collect
data directly, rather than depending on data collected from previously done research.
Technically, they “own” the data. Primary research is solely carried out to address a certain
problem, which requires in-depth analysis.

Instrument for data collection – questionnaire

Types of questions researcher asked in that instrument were like close ended and
dichotomous questions. And type of instrument is like structure questions and disguised
questions.

Research Methodology

Study Area This study will carried out in Bilaspur Chhattisgarh. l. The study targeted the consumers
around this region.

Data Analysis
Responses from respondents were coded and summarized using excel.