Product Innovation:

Tang Powdered Juice

Presentation by Group II
 WHAT IS TANG?
Tang is an American drink mix brand that is currently owned by Mondelez
International. It has been existing in the Philippine Market for decades until now.
And the Philippines is one of the top 3 consumers of this product worldwide.

Tang has always been a

staple in every Filipino
household. We’re pretty
sure that growing up, it has
been the juice of your
choice. For us
not-so-younger people, the
taste would often remind us
of our childhood. (Mafia
Escasinas, Booky Guide)
@TangPhilippines
FLAVORS
 WHY TANG?
● Fentiman’s 2023 Market Report: 70% of the people are now trying
to live a healthy lifestyle
● A gentle way to fight diabetes
● Good brand for competitions for energy drinks
What are the innovations?

- Packaging
- Less sugar,
carbohydrates, &
calorie content
- Presence of
Electrolytes
- Substitution of stevia
 Ingredients & their benefits
Ingredients Benefits

Stevia Weight Control, reduce calories intake, improve oral

health, counteract risks of diabetes

Tang powdered juice Vitamins

Electrolytes Enhances exercise performance, improve cognition,

stabilizes blood sugar, reduces stress and anxiety

More water Content More hydration

Target Audiences
Benefits of this Innovation
● More hydration
● Keto-friendly
● Improved memory
● Helps weight control
● Help counteract risks of diabetes
● Better Oral health
● Stabilizes blood sugar
● Enhances exercise performance
● Boosts immunity
 Nutritional Facts Comparison for 500 Ml serving

Original Formulation Innovation

Sugar 9 grams 1 gram

Carbohydrates 11 grams 2 grams

Calories 58 calories 20 calories (Down by 65%)

Vitamins Vitamin C, D, Zinc Vitamin C, D, Zinc

 PROPOSED PRICE
Per 500 Ml Price
Raw Materials P41
Mark Up 20% or P8.2
Proposed price P49.2 or P49
PROMOTION
LOGO & LABELLING
THANK YOU