Need Achievement NATURE They have control Help to explain why

Theory The willingness, over the projects these individuals

(McClelland, 1961; urge, or internal they work on, are more motivated
Atkinson, 1974) desire of an allowing them to to succeed than
entrepreneur to take pride in their others. It is based
complete something work when they on two
significant and finish it. Mental psychological
original in order to toughness and principles: the
feel self- persistence comes motive of an
accomplished and afterwards. individual to
content. achieve success
and the motive of
CHARACTERISTICS an individual to
Three different prevent failure.
emotional needs
exist in humans: Able to understand
achievement, power, why individuals who
and affiliation. are ‘high achievers’
Individuals can have seek challenging
any mix of these projects (they will
needs. Their see value in their
motivations and achievement in
behaviors are difficult problems)
shaped by the (they will see value
strength and blend of in their success in
their specific needs. difficult challenges).
It also explains why
Being accountable, a "low achiever" will
setting goals, select simpler tasks
positivism, high because they are
standards, more likely to
responsibility, and succeed and have a
leadership is some of lower risk of failure.
the traits of an
individual who is
achievement-
oriented.