Effective communication is central to an

organization’s success .
Among managers, communications competence
strongly distinguishes star performers from average or
poor ones.
 Traditional and contemporary views of
Organizational Communication

Information flow
Examining formal and informal routes.
Healthy workplace relationships.
Cultures are created and maintained
Use of organizational technology.
Ethical issues
 What is an organization?
A system consisting of a large number of people
working together in a structured way to accomplish
multiple goals.
The success of university depends in large part on each
group’s willingness and ability to fit into the university
structures.
 What are the characteristics of
Organizations?

Hierarchical structure
Interdependence
Linkage to the environment
Dependence on Communication
Organizational communication

People in organizations argue, cooperate, make

decisions, persuade one another, solve problems and
forge relationships. When they do these things they
engage in Organizational communication.