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Republic of the Philippines

BATANGASSTATEUNIVERSITY
The National Engineering University
Pablo Borbon Campus
Rizal Avenue Ext., Batangas City, Batangas, Philippines 4200
Tel Nos.: (+63 43) 980-0385; 980-0387; 980-0392 to 94; 425-7158 to 62 loc. 1124
E-mail Address: cabeihm.pb@g.batstate-u.edu.ph | Website Address: http://www.batstate-u.edu.ph

College of Accountancy, Business, Economics and International Hospitality Management

Gemarie Rose Mendoza


Attachment Theory Learning Insight
Attachment theory focuses on relationships and bonds (particularly long-term) between
people, including those between a parent and child and between romantic partners. It is a
psychological explanation for the emotional bonds and relationships between people. But it can
also be applied to business.
In Marketing, there is so called customer loyalty where basically, customers are so
attached to that brand or company that they do not even try other products other than their
preferred brand. They create attachment as they are being satisfied with their products and
services offered. In human resource, there are employees who stay in the company for more than
10 years as they created professional and friendly attachments with their colleagues and
coworkers, they enjoy benefits and incentives that the company gives that they believe no
organization can top those. Just like everyone else where they are so attached to their profession
and craft to grow and create more developments for their own good.
As a manager, you have to create and maintain a “professional” relationship amongst
your team members to ensure that ideas and collaborations are rolling with each other, again for
the benefit of competitiveness and leaderships.
In conclusion, attachments should be healthy that it will give you freedom for creativity,
growth, and partnership that will benefit you certainly. When attachments are draining that it
affects the operations of your business such as stressful and toxic work environment, managers
should have initiative to fix this and prevent impactful conflicts for the whole company.
-end-.

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