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DBE LTD
DBE LTD
Market Overview
In 2021, the market for diesel engines was worth US$ 8.21 billion. The size of the global diesel engine
MARKET SUMMARY market is anticipated to increase at a CAGR of 4.93%.
140 The market for diesel generators is anticipated to grow at a CAGR of more than 6% from 2022 to 2027.
120 The COVID-19 pandemic resulted in a drop in electricity generation, slowed global economic expansion,
and significant supply chain disruptions. The market is likely to be driven by factors such the rising
100
demand for an uninterrupted and dependable power supply and the rise in demand from the commercial
80 sector, especially the healthcare sector. Due to the growing need for a consistent and dependable power
60
supply in industrial and manufacturing facilities, the industrial sector accounted for the biggest portion of
the revenue from the sales of diesel generators in 2020.
40
In the near future, it is anticipated that the residential sector in developed economies, the commercial and
20
industrial sectors in emerging economies, and the growing demand for electricity in military operations
0 would present substantial potential for market participants.
2022 2023 2024 2025 2026 2027
In 2020, Asia-Pacific held the greatest share of the market, with China and India accounting for the
majority of demand. The trade in diesel engines for cars, which accounts for 0.17% of all global
trade, was the 83rd most popular product in the world in 2021.
The International Energy Agency (IEA) predicts a 4.5% increase in global power demand in 2021. 600 million people in developing Asia-
Pacific nations are without electricity. Hybrid power systems with diesel engine generators are anticipated to satisfy the power
requirements of such remote areas.
DRIVING FACTORS
Strong Government Support for the Industrial Sector to Drive Pump set Consumption
Pump sets are commonly used in industries such as oil and gas, water and wastewater management, metal and mining, and power generation.
These sectors have experienced considerable growth in recent years as a result of increased investment and strong government support. In India,
for example, electrification is gaining traction through programmes such as the Integrated Power Development Scheme, the Deendayal
Upadhyay Gram Jyoti Yojana, and the Ujwal DISCOM Assurance Yojana. With such supportive plans in place, the use of pump sets in these
industries is expected to rise in the future years, promoting the growth of the Indian single-cylinder pump set market.
Population:
psmarketresearch.com
population
puts more strain
on the agricultural
sector, which
boosts market
growth.
The population
of India is rapidly rising. India's population increased by 1.04%, from 1.35 billion in 2018 to 1.36 billion in 2019, according to the United
Nations World Population Prospects 2019 report. In the next years, increased population is predicted to increase demand for food crops,
horticultural crops, and cash crops. In order to meet market demand, the use of pump sets on arable land is rapidly rising. This, together with the
strong government support, is predicted to raise the need for cultivable land in order to enhance yield, hence raising the demand for pump sets
for irrigation reasons.
Below-5 HP pump sets are in high demand due to increased use in small-scale commercial applications.
On the basis of power rating, the below 5 HP category held the greatest value share in the Indian single-cylinder pump set market in 2019. This
is mostly due to the growing use of these pump sets for small-scale commercial applications, as well as irrigation and livestock watering in the
agricultural sector. Due to their high fuel efficiency, diesel pump sets will maintain their dominance throughout the forecast period.
During the projected period, the diesel category is expected to maintain its dominance in the Indian single-cylinder pump set market. This is due
to the great fuel economy of diesel pump sets, as well as lower fuel costs.
Unused Arable Land to Drive Agriculture Category Growth Throughout the Forecast Period
During the projected period, the agriculture sector is expected to have the fastest-growing use of single-cylinder pump sets. This expansion can
be attributed to an increased interest for such pump sets for irrigation and livestock watering. With the country's crop production increasing to
meet food need, the use of pump sets on underused arable land is projected to increase in the coming years, encouraging the expansion of the
Indian single-cylinder pump set market.
Because of their low cost, submersible pumps have seen increased demand. On the basis of pump type, submersible pumps saw increased
demand in 2019.Pump sets With Engine Capacity Less Than 150cc Will Show the Fastest Demand Rise Due to Irrigation Use
Based on engine capacity, the below 150 cc category is expected to have the highest volume CAGR during the forecast period, allowing it to
maintain its market dominance. This is mostly due to the great desire for these engines for pump sets ranging from 3 to 10 HP. These engines are
commonly used in pump sets deployed in agricultural fields for irrigation.
Uttar Pradesh generated the most demand for single-cylinder pump sets in India. Because of the growing demand for these systems in agriculture
and industry, Uttar Pradesh had the biggest demand for single-cylinder pump sets in 2019.
DESIGN IMPLEMENTATION
Questions:
Q.1. What should be the approach of Mr. Bakshi in the given scenario for the upcoming years?
Mr. Bakshi's first task is to put together a group of talented engineers who will work on the creation of the aforementioned hybrid
technology.
Being the market leader gives them an advantage because they have a higher chance of obtaining a loan to fund the R&D of the new
technology if they pledge some of their resources and propose the above-mentioned plan.
The main USP of the DBE Ltd should be their innovative designs, breakthrough technology, power delivery, and satisfaction from
truckers after using them. In order to be a trusted brand, DBE ltd should provide an overall satisfying experience to its consumers
worldwide.
Q.2. What should be the business plan for the suggested approach for FY 2023?
The corporation may be divided and organized as a group of companies in FY2023.
DBE Ltd., for instance, can be divided into DBE Generators, DBE Pumps, DBE Solar, DBE Inverters, etc., all of which can be gathered
under the name DBE Groups Ltd.
They can diversify themselves. This benefits them in a way that, even if one division lags, the other one works to catch up.
For instance, if the company receives a request to produce 10,000 PV Smart Hybrid Diesel Gensets, DBE Solar will handle the PV
manufacturing, The manufacture of inverters will be handled by DBE Inverters. Similarly, the works can be divided and conquered in a
much efficient manner which increases the overall reputation and the profit of the company.
Q.3. Elaborate the key actions from the above proposed plan and its implications?
DBE Ltd should sell diesel engines and related technology to individuals and businesses interested in top quality and trusted diesel
engine brands.
The target market includes companies that require top-quality design, manufacture, distribution network, service, and related
technologies, including fuel systems, controls, air handling, filtering, emission solutions, and electric power generation systems.
The positioning of DBE Ltd should ensure it consistently exceeds expectations. Bringing the best products to market always exceeds
customer expectations.
Through their consumer-driven modularization strategy, DBE Ltd should be regarded as a manufacturer exceeding consumers’
expectations by providing customized power solutions.
The business should create a strategic marketing team that actively monitors consumer behavior, promotes the product in line with that
behavior, and aids in the development of customer-satisfying technology by the R&D team.
For a firm foothold in the market, the business should establish a robust service network and dealerships. It should also offer dependable
after-sales support to win the customers' confidence and dependability. The market for small off-road diesel engines is expected to
showcase 1.9X growth over the forecast period. Rising emphasis on higher production in agriculture is encouraging the farming
workforce to opt for smaller-horsepower engines. Growing demand for power snowmobiles, boring units, and others is driving the
demand for them in the automotive industry.
Q.4.Watch should be the long term (5 years) strategy for the small engines division of DBE Ltd?
The company has been unorthodox in its marketing approach. It should contribute 5 percent of its pretax profits each year to a number of
charitable and social service projects, thereby fulfilling its corporate social responsibility in one of many ways.
The company could see a downfall in market share in first 2 years. But DBE Ltd should not compromise on their product quality and
power.
DBE Ltd company should expand its overseas operations by expanding onto the world’s emerging markets through a worldwide network
of 3,000 service outlets and a computerized analysis of 50,000 miles of major highways.
Throughout good times and bad, DBE Ltd should invest heavily in research.
The company’s R & D budget should be twice as large as its competitors, at 5 percent of annual sales.
In Future DBE Ltd should announce numerous joint ventures with foreign manufacturers in Japan, Finland, and USA, so that after a
decade Japanese diesel engine technology will be poured into India.
Downsized and fuel-efficient small engines providing increased power density have become a replacement for traditional large-
displacement engines. Downsizing enables weight reduction, lower emissions due to less fuel consumption and reduced friction losses
due to lesser swept volume. Modular and downsized engines also reduce manufacturing, purchasing, and maintenance costs.[PTO]