Republic of the Philippines

PARTIDO STATE UNIVERSITY

Camarines Sur

Caramoan Campus
MODULE 3
Tourism and Hospitality: Past, Present and Future
Name of student: Nicol Purisima Corporal_____________________________ Week Number: 3
Course Code: THC1 Name of Faculty: Carol J. Valencia
Course Title: Macro Perspective of Tourism and Hospitality

*************************************************************************************************************************************
OBJECTIVE:

1. Identify the major factors that influence the history and future of tourism in the world and in the
Philippines.
-Based on my research, Tourism is an important sector for Philippines
economy, The travel and tourism industry contributed 12,7% to the
country’s GDP in 2019. The country is know for having its rich biodiversity
as its main tourist attraction.
There is the Popular destinations among tourists include Boracay, Palawan,
and Siargao. Despite potential, The Philippines has logged in tourism
industry behind same of its Southeast Asian neighbors due to political and
social problems.

III. ACTIVITY: Research and discuss the Milestones happened in the Tourism and Hospitality Industry during.

-Tourism is the transient movement of human beings to particular destination out of doors their
regular workplaces and adobe, the sports undertaken at same stage in their stay in the ones destinations,
and the facilities developed to fulfil their wishes, The history of travel and tourism industry is dividided
into six stages which are
-The Empire phase(BC To 5th century)
-The Middle age and Renaissance Era(5th to 14th century)
-The grand tour phase(1613 to 1785 A.D)
-The mobility Era(1800 to 1944)
-The modern Era(1945 to Present)

IV. ASSESSMENT: ESSAY

1. Describe tourism in during the Medieval Period, the Renaissance and Elizabeth Eras. (5pts)
- During the medieval period, travel declined. Travel, derived from the word travail,
become burdensome, dangerous, and demanding during this time.

1|Page
 Republic of the Philippines
PARTIDO STATE UNIVERSITY
Camarines Sur

 After the decline of the Roman empire in the 5th century, roads were not
maintained and they became unsafe.
 Thieves inflicted harm on those who dared to travel. No one during this time traveled for
pleasure. Crusaders and pilgrims were the only ones who traveled.

-With the Renaissance, a few renowned universities developed so that travel for
education became popular in the 16th century. Under Elizabeth I, young men seeking
positions in court were encouraged to travel to the continent to widen their education.

This practiced was gradually adopted by others in the lower social scale. In time, it
became recognized that the education of a gentlemen should be completed by a “Grand
tour” of the cultural centers of the continent which lasted for three years.

The term was used as early as 1670, traveled predominantly through France and Italy
to enjoy the cultures and social life of Europe, with Venice, Florence, and Paris as the key
attractions.

As young men sought intellectual improvement in the continent, the sick sought a remedy for
their illnesses in “spas” or medicinal baths. The term “spa” is derived from the Walloon word espa
meaning “fountain”. Tumbridge Wells in Kent (Near London) became famous as a spa in the
1660’s. Travelers immersed themselves in the healing waters.

Soon, entertainment was added and dozens of watering places became resort hotels. Bath in
England, Baden-baden in Germany, baden in Austria, Bainseles-Bains in France, Lucca in Italy and
Karlsbad and Marienbad in Bohemia became fashionable in the 18th and 19th centuries.

2.Describe the origin of Tourism in the Philippines. (5pts)

- Tourism in the Philippines began when the original inhabitants of the country roamed around
in search for food. Inter-tribe travel occurred, although the mode of trade was crude. A more
recognizable form of tourism appeared in the Philippines when the country was discovered by
Ferdinand Magellan and when galleons or wooden boats sailed between mexico and the Philippines
during the galleon trade.

During the American occupation of the Philippines, americans were able to reach manila
after two weeks on board the Pan-American Airways air-clippers. In the 1920’s the steamship and
the airline pioneers, the “China-Clipper” and the “Manila-clipper” brought some passengers to
Manila via Hong kong.

The introduction of more comfortable and faster means of transportation gave the early impetus
for tourism in the Philippines. Travelers from the U.S., China, Japan, and Europe were provided inland
tours by entrepreneurs with their with their unregistered private cars and coacher called “colorum”.

2|Page
 Republic of the Philippines
PARTIDO STATE UNIVERSITY
Camarines Sur

Although there were already visitors arrivals from other countries, there were no tour
operators nor travel agencies, which formally existed. There were some offices like the American Express
International, which formally arranged land tours for foreign travelers. Steamship offices endorsed tourist
to private car and coach operators (colorum) who rented their vehicles directly to tourist. The drivers of
these vehicles served as tour guides even without any formal training in tour guiding.

There were only few tourist attractions and destinations in the Philippines. These were Manila,
Pagsanjan falls, Laguna Lake Tour,Tagaytay and Taal Volcano, Mt. Mayon tour, Legaspi tour, Baguio
city, and Banaue tour. Other particular tours in the South in the 1920’s were Cebu City and Zamboanga
City. It was difficult to measure tourist activities before World War II, since there were no statistical
records and data available at this time. In 1947, a more orderly tourism activity started. Steamships and
airlines began to service the Philippines from other countries; thus, giving impetus to tourism.

3. On your own words how would described the future of Tourism and Hospitality.
-While we are still in the midst of attempting to navigate one of the most profound
crises to hit global markets, many within the travel and hospitality industries are
already beginning to look a head to determine what the long time future may hold for
their businesses. According to current forecasts, statistics fortunately indicate a rapid
economic turnaround between 2021 and 2022, beyond performance expectations the
questions still remain over what ultimate shape the global travel and hospitality
industries will take in terms of operating procedures, consumer trends and service
offerings once the COVID-19 Pandemic becomes a part of history.
Some pre-pandemic behaviors and practices may ultimately return as consumer
and business confidence inevitably rebonds. And one day, we will be able to venture out
without the compulsory facemask or need to remaind ourselves to stay socially
distanced.However, and in light of effort to prevent a similar crisis occurring again,
many processes and habits will have been irreversibly altered for years to come, and
truly represent the definition of a ‘New Normal’ in the way that we conduct business
and carry out certain aspects of daily life.
What follows is a look beyond the represent to determine how travel and
hospitality markets may evolve to meet consumer needs of the future while not
repeating mistakes of the Past.

3|Page