BUSINESS PLAN

Name of the company: HOLY GARBAGE COLLECTION AND MANAGEMENT COMPANY

Slogan: CLEANLINESS IS NEXT TO GODLINESS

1. Rationale

Kumba a populated Cosmopolitan town in the southwest region of Cameroon affected by a

political crisis since 2016.kumba is located in the MEME division and act acts as the
headquarters of this division and mostly occupied by civil servants and business men that are
mostly from Nigeria.Since it is an urban settlement,the population is like to be growing
exponentially but due to the crisis there has been oyh rural and urban exodus these pass years O
the population growth has not been stable since then.Despite the presence of the council and a
renowned waste collection company in town it remains dirty.So we decided to put also our
experyise at the service of the Kumba population.

2 Executive Summary

Holy Garbage Collection and Management Company shall be a registered and licensed waste
collection company that will be based in Kumba. We shall make everything within our reach to
secure all the relevant licenses and permits to operate in the kumba urban city. We will ensure
that we abide by the rules and regulations guiding the company and we will only hire
experienced and qualified workers ,drivers with valid commercial driver’s license (CDL) to
handle our garbage collection tricycles.

Holy Garbage Collection and Management Company will ensure that all our garbage pick – ups
are on time and we supersede the expectation of our customers. We will only put trucks that are
in top shape on the road, and all our cleaners and drivers will be trained to be extra careful, pay
attention to details, courteous, friendly and to abide by the rules and regulations of the industry.
We will maintain and take proper care of our cleaners and drivers as well as our trucks.

We are quite optimistic that our values and quality of service offering will help us drive our
garbage collection business to enviable heights and also help us attract the number of clients that
will make the business highly profitable.
We are quite aware that in order to become the number one choice in our city, we must continue
to deliver quality services and that is exactly what we will do. We are open to the use of latest
technology in industry. No doubt our excellent customer service and the quality of services we
offer will position us to always welcome repeated customers and handle massive deals from
large estates, shopping malls, hotels and business complexes.

Our client’s best interest will always come first, and everything we do will be guided by our
values and professional ethics. We will ensure that we hold ourselves accountable to the highest
standards by meeting our client’s needs precisely and completely.

Holy Garbage Collection and Management Company is a family business that is owned by a
groupe of people with a heavy background in waste management that are all Cameroon of the
English and French background that are all teachers fwho graduated from Higher Technical
Teachers' Training College Kumba.

3. Our Products and Services

Holy Garbage Collection and Management Company is established with the aim of maximizing
profits in the waste collection industry. We want to compete favorably with the leading garbage
collection companies in kumba city which is why we have put in place a competent quality
assurance team that will ensure that every service carried out meets and even surpass our
customers’ expectations.

Our service offerings are listed below;

Waste and refuse collection and hauling

Recyclable material collection and hauling

Removal and hauling of rubble, construction and demolition debris

Selection and marketing of segregated waste

4. Our Mission and Vision Statement

Our Vision is to build a business that will take care of garbage collection for major residential
estates and shopping malls in the whole of kumba

Our mission is to deploy professional and environmental friendly ways of garbage collections in
inner cities; we want to become a standard of how garbage collection companies should operate
in the whole of Cameroon

Our Business Structure

We intend starting the business with a handful of full time employees and some of the available
driving roles will be handled by qualified contract drivers. Adequate provision and competitive
packages has been prepared for all our employees.

At Holy Garbage Collection and Management Company, we will ensure that we hire people that
are qualified, hardworking, creative, customer centric and are ready to work to help us build a
prosperous business that will benefit all the stake holders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior
management staff and it will be based on their performance for a period of five years or more as
agreed by the board of trustees of the company.

For now, we will contract the maintenance of our tricycles to service provider, we don’t intend
to maintain a very large overhead from the onset. But as soon as the business stabilizes, we will
assemble our own in – house maintenance team.

Below is the business structure and the roles that will be available at Holy Garbage Collection
and and management company.
Chief Operating Officer (chief of board)

Admin and HR Manager

Transport and Logistics Manager

Marketing and Sales Executive (Business Developer)

Accountant

Garbage Collectors

Waste Truck Drivers

Customer Services Executive/Front Desk Officer

5. Job Roles and Responsibilities

Chief Operating Officer (chief of board)

Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching,

counseling, and disciplining managers; communicating values, strategies, and objectives;
assigning accountabilities; planning, monitoring, and appraising job results

Responsible for fixing prices and signing business deals

Responsible for providing direction for the business

Creates, communicates, and implements the organization’s vision, mission, and overall direction
– i.e. leading the development and implementation of the overall organization’s strategy.

Responsible for signing checks and documents on behalf of the company

Evaluates the success of the organization

Transport and Logistics Manager

Accountable for coordinating drivers, vehicles, loads and journeys

Answerable for developing and confirming schedules

In charge of planning routes and load scheduling for multi-drop deliveries.

Responsible for booking in deliveries and liaising with customers.

Ensuring all partners in the supply chain are working effectively and efficiently to ensure smooth
operations.

Directs all transportation activities.

Develops transportation relationships.

Responsible for monitoring transport costs.

Deals with the effects of congestion.

Confronts climate change issues by implementing transport strategies and monitoring an

organization’s carbon footprint.

Admin and HR Manager

Responsible for overseeing the smooth running of HR and administrative tasks for the
organization

Maintains office supplies by checking stocks; placing and expediting orders; evaluating new
products.

Ensures operation of equipment by completing preventive maintenance requirements; calling for

repairs.

Defines job positions for recruitment and managing interviewing process

Carrie out induction for new team members

Responsible for training, evaluation and assessment of employees

Responsible for arranging travel, meetings and appointments

Oversees the smooth running of the daily office activities.

Marketing and Sales Executives (Business Developers)

Identifies, prioritizes, and reaches out to new clients, and business opportunities et al

Identifies development opportunities; follows up on development leads and contacts

Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy

Responsible for handling business research, market surveys and feasibility studies for clients

Documents all customer contact and information

Represents Inland Garbage Collection and Management Company in strategic meetings

Helps to increase sales and growth for Inland Garbage Collection and Management Company.

Accountant

Responsible for preparing financial reports, budgets, and financial statements for the
organization

Provides managers with financial analyses, development budgets, and accounting reports

Responsible for financial forecasting and risks analysis.

Performs cash management, general ledger accounting, and financial reporting for one or more
properties.

Accountable for developing and managing financial systems and policies

Responsible for administering payrolls

Ensures compliance with taxation legislation

Handles all financial transactions for the company

Serves as internal auditor for the company

Waste Truck Drivers

Assists in loading and unloading garbage.

Maintains a logbook of their driving activities to ensure compliance with federal regulations
governing the rest and work periods for operators.

Keeps a record of vehicle inspections and make sure the truck is equipped with safety equipment,
such as hazardous material placards.

Assists the transport and logistics manager in planning their route

Inspects vehicles for mechanical items and safety issues and perform preventative maintenance

Complies with waste truck driving rules and regulations (size, weight, route designations,
parking, break periods etc.) as well as with company policies and procedures

Collects and verifies delivery instructions

Reports defects, accidents or violations

Garbage Collectors and Cleaners

Responsible for handling core services such as, ash and brush collection and hauling, waste and
refuse collection and hauling, recyclable material collection and hauling, removal and hauling of
rubble, construction and demolition debris, waste transfer station operation, and hauling amongst
other related services

Handles any other duty as assigned by the transport and logistics manager
Customer Service Officer

Welcome clients and visitors by greeting them in person or on the telephone; answering or
directing inquiries.

Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client
with a personalized customer service experience of the highest level

Through interaction with clients on the phone, uses every opportunity to build client’s interest in
the company’s products and services

Consistently stays abreast of any new information on the organizations’ products, promotional
campaigns etc. to ensure accurate and helpful information is supplied to potential clients when
they make enquiries

Receives parcels / documents for the company

Distributes mails in the organization

Handles any other duties as assigned by the human resources and admin manager.

6. SWOT Analysis

As a result of our vision, our mission and the kind of business we want to set up, we don’t have
any other option than to follow due process. Following due process involves hiring business
consultant to help us conduct SWOT analysis for our business.

Holy Garbage Collection and Management Company hired the services of a seasoned business
consultant with bias in startups in Cameroon to help us conduct a thorough SWOT analysis and
to guide us in formulating other business strategies that will help us grow our business.
Here is a summary from the result of the SWOT analysis that was conducted on behalf of Inland
Garbage Collection and Management Company.

Strength:

Strong management, our garbage collection network serves , size advantages, cost advantages,
customer loyalty and strong reputation amongst domestic and industry players is what we can
boast of.

Our business is centrally located in a densely populated residential estate and around the market
on the way leading to the administrative headquarters of the town ,our location is in fact one of
our major strength. We are also not neglecting the power of our workforce and management.

Weakness:

Looking through our Business model, one of the business weaknesses that may pose a challenge
to us is insufficient flow of finance to handle key issues such as purchase of brand new waste
collection trucks and promotion of the business.Moreso the region is facing a crisis that has led
to the displacement of many of its inhabitants out of the region and there is a massive decrease in
total population.

Opportunities:

Come to think of it, there is no household, business complex or shopping mall that does not
generate garbage which means that a garbage collection company will always be in business as
long as people live in the location that they operate in.

Threat:
Some of the threats that we are likely going to face are mature markets, bad economy (economy
downturn), stiff competition, volatile costs, and rising fuel prices. Other threats that are likely
going to confront Holy Garbage Collection and Management Company is unfavorable
government policies, seasonal fluctuations and of course emergence of new competitors within
the same location where ours is located.

7. MARKET ANALYSIS

Trends

The market trends in the industry especially in Cameroon is indeed dynamic and at the same time
challenging. But one thing is certain, once a garbage collection and management company can
gain credibility, it will be much easier for the company to secure permanent deals/contracts with
waste generators who are compelled by the law in Cameroon.

Latest trends show that the Waste Collection industry has benefited from the recovery of the
industrial, construction and commercial business sectors. As these sectors expand, it is natural
for them to produce more waste. So also, steady demand from the residential market has helped
stabilize the overall revenue generated by the waste collection services industry.

Going forward, the demand for garbage collection services will continue to be driven by
population growth, privatization and business creation. Additionally, the industry will benefit
from the public’s growing interest in the recycling industry.

8. Our Target Market

Prior to launching our garbage collection company, we are certain that there is a wide range of
households and businesses who cannot successfully dispose their garbage without a garbage
collection company like ours. We will ensure that we develop strategic pacts with corporate
organizations, and estate managers et al. This will give us several options to generate revenue for
our company.

We have conducted our market research and survey and we will ensure that all our garbage
collection services are accepted in the market place. Below is a list of the people and
organizations that we will specifically market our services to;

Residential buildings (households)

Business complexes

Shopping malls

Hotels

Restaurants

Schools

Public facilities

Construction sites

Farmers

Printing Companies

Photo processing centers / Photo Labs

Our competitive advantage

Holy Garbage Collection and Management Company no doubt is a new garbage collection
company, which is why we took our time to do a thorough homework before launching the
business. We were able to highlight some factors that will give us competitive advantage in the
marketplace; some of the factors are trust, honesty, good garbage collection network and
excellent relationship management, strong management etc

All our employees will be well taken care of, and their welfare package will be among the best
within our category in the industry. It will enable them to be more than willing to build the
business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

Marketing Strategy and Sales Strategy

The marketing strategy adopted by Holy Garbage Collection and Management Company is going
to be driven basically by professionalism, excellent customer service, honesty and quality service
delivery. We will ensure that we build a loyal customer base.

We want to drive sales via the output of our jobs and via referral from our satisfied customers.
We are quite aware of how satisfied customers drive business growth especially businesses like
garbage collection and management services.

Inland Garbage Collection and Management Company is strategically located and we are going
to maximize the opportunities that is available which is why we spent more to locate the business
in a location that will be visible and enable us to access our target market.

Our sales and marketing team will be recruited based on their vast experience in the industry and
they will be trained on a regular basis so as to be equipped to meet their targets and the overall
goal of Inland Garbage Collection and Management Company.
Our goal is to grow Inland Garbage Collection and Management Company to become the leading
garbage collection company in the city of kumba which is why we have mapped out strategies
that will help us take advantage of the available market and grow to become a major force to
reckon with in the waste collection services industry.

Holy Garbage Collection and Management Company is set to make use of the following
marketing and sales strategies to attract clients;

Introduce our garbage collection and management business by sending introductory letters
alongside our brochure to shopping malls, hotels, residential estates and other key stake holders.

Print out fliers and business cards and strategically drop them in offices, libraries, public
facilities and train stations et al.

Use friends and family to spread word about our business

Post information about our company and the services we offer on bulletin boards in places like
schools, libraries, and local coffee shops et al

Place a small or classified advertisement in the newspaper, or local publication about our
company and the services we offer

Leverage on referral networks such as agencies that will attract clients who would need our
customized services

Advertise our garbage collection and management company in relevant magazines, newspapers,
TV and radio stations

Attend relevant expos, seminars, and business fairs et al to market our services

Engage in direct marketing approach

Encourage the use of Word of mouth marketing from loyal and satisfied students

Join local chambers of commerce and industry to market our services.

Sources of Income

Inland Garbage Collection and Management Company will make sure that we leverage on our
strength and the opportunities available to us in the U.S. market to generate enough income that
will help us drive the business to stability.

Below are the sources we intend exploring to generate income for Holy Garbage Collection and
Management Company;

Partners

Waste and refuse collection and hauling

Recyclable material collection and hauling

10. Sales Forecast

We are positioned to take on the available market in Cheyenne – Wyoming and we are quite
optimistic that we will meet our set target of generating enough income/profits from the first
month of operation and grow the business and clientele beyond Cheyenne to other cities in the
state of Wyoming.

We have been able to examine the waste collection services industry, we have analyzed our
chances in the industry and we have been able to come up with the following sales forecast.
Below are the sales projection for Inland Garbage Collection and Management Company, it is
based on the location of our business and our competitive advantage;
First Fiscal Year: 15 000 000frs

Second Fiscal Year: 30 000 000frs

Third Fiscal Year: 40 000 0000 frs

N.B: This projection was done based on what is obtainable in the industry and with the
assumption that there won’t be any major economic meltdown and there won’t be any major
competitor offering same services as we do within same location. Please note that the above
projection might be lower and at the same time it might be higher.

11. Publicity and Advertising Strategy

We have plans to grow our business beyond kumba which is why we have perfected plans to
build our brand via every available means. We have been able to work with our brand and
publicity consultants to help us map out publicity and advertising strategies that will help us
walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and households in the
whole of kumba and beyond which is why we have made provisions for effective publicity and
advertisement of our garbage collection company.

Below are the platforms Holy Garbage Collection and Management Company intend leveraging
on to promote and advertise the business;

Place adverts on both print (newspapers and magazines) and electronic media platforms

Sponsor relevant community based events

Leverage on the internet and social media platforms like; Instagram, Facebook, twitter,
YouTube, Google to promote our services

Install our billboards in strategic locations all around Cheyenne – Wyoming

Distribute our fliers and handbills in target areas

List our company in local directories/yellow pages

Advertise our company in our official website and employ strategies that will help us pull traffic
to the site.

Ensure that all our staff wear our branded shirts and our waste collection trucks are branded with
our company logo.

12. Our Pricing Strategy

Inland Garbage Collection and Management Company has a lease arrangement with various
companies and the company’s pricing is based on miles per thousands of tons of garbage
collected and transported. We have perfected our plans to charge competitive rates since we have
minimal overhead compared to our competition in the industry.

We will ensure that we leverage on price to win over customers; our prices will be affordable
and negotiable. The fact that our business door is open to both households and businesses means
that we will have different price range for different category of clients. As the business grows,
we will continue to review our pricing system to accommodate a wide range of clientele.

Payment Options

Here are the payment options that Inland Garbage Collection and Management Company will
make available to her clients;

Payment via bank transfers

Payment with cash

Payment via online bank transfer

Payment via mobile money

13. Startup Expenditure (Budget)

When it comes to starting a standard garbage collection business, one is expected to spend the
bulk of the startup capital on the purchase of garbage collector. Aside from that, you are not
expected to spend much except for paying the required fee in dump sites, paying of your
employees and utility bills.

However, this is what it would cost us to start Holy Garbage Collection and Management
Company in Cameroon

The total fee for incorporating the business in Cameroon business list– 300 000 frs

The amount needed to acquire a suitable office facility with enough parking space for our waste
collectors in kumbafor 6 months (Re – Construction of the facility inclusive) – 1 600 000fes

The amount required to finance the purchase of the first set of garbage collectors(tricycles) – 9
000 000 frs

The cost for equipping the office (computers, printers, furniture, telephones, filing cabins, safety
gadgets and electronics et al): 1 000 000 frs

The cost for accounting 1 000 000frs

Other start-up expenses including stationery – 500 000frs

Phone and Utilities (gas, sewer, water and electric) deposits – 300 000 frs

Operational cost for the first 3 months (salaries of employees, payments of bills etc)– 800 000frs

The cost for launching our official website – 100 000 frs

Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – 1 000 000 frs

Market research and feasibility studies conducted -100 000 frs

Generating Funds/Startup Capital for Holy Garbage Collection and Management Company
Holy Garbage Collection and Management Company is set to start as a private business that will
be owned by a group of people ( volunteers)They shall be the financers of this company but may
likely welcome other business partners when need for expansion arises.

Loans from Bank

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and
competence of their employees, their investment strategy and business structure. If all of these
factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Inland Garbage Collection and Management Company is to
build a business that will survive off its own cash flow without injecting finance from external
sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our
garbage collection and management services a little bit cheaper than what is obtainable in the
market and we are prepared to survive on lower profit margin for a while.

Our Company will make sure that the right foundation, structures and processes are put in place
to ensure that our staff welfare are well taken care of. Our company’s culture is designed to drive
our business to greater heights and training and retraining of our workforce is at the top burner of
our business strategy.
We know that if that is put in place, we will be able to successfully hire and retain the best hands
we can get in the industry; they will be more committed to help us build the business of our
dreams.