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  • Fundamentals of Advertising BS Semester 3 - A: Attempt All Questions Total Marks: 30

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    Sadaf Zahra
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    This document contains 3 questions for a fundamentals of advertising exam. The questions ask about national vs local advertising, different media types and their pros and cons, and which advertising appeal would be best for different products like chocolate, diapers and mineral water and why.

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    This document contains 3 questions for a fundamentals of advertising exam. The questions ask about national vs local advertising, different media types and their pros and cons, and which advertising appeal would be best for different products like chocolate, diapers and mineral water and why.

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    5 views1 page

    Fundamentals of Advertising BS Semester 3 - A: Attempt All Questions Total Marks: 30

    Uploaded by

    Sadaf Zahra
    This document contains 3 questions for a fundamentals of advertising exam. The questions ask about national vs local advertising, different media types and their pros and cons, and which advertising appeal would be best for different products like chocolate, diapers and mineral water and why.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    May 9, 2022

    Fundamentals of Advertising

    BS Semester 3rd - A

    Attempt all Questions Total Marks: 30

    1. What is National Advertising? How does National Advertising differ from


    Local Advertising?

    2. What are the different major media types? Explain their merits and demerits.

    3. What is advertising appeal? Which type of appeal you will use in following
    products and why?

    A. Chocolate
    B. Diapers
    C. Mineral water

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