Professional Documents
Culture Documents
FEBRUARY 2021
The information contained in this presentation is proprietary and considered Dell Technologies Confidential information. THIS INFORMATION IS BEING PRESENTED
FOR INFORMATIONAL PURPOSES ONLY AND ADDITIONAL TERMS AND CONDITIONS APPLY TO YOUR PARTICIPATION IN ANY OF THE PROGRAMS
PRESENTED HEREIN. Dell Technologies reserves the right to modify the terms of the Program and/or eligibility requirements applicable to the Program at any time
or to terminate the Program at any time at its sole discretion. In this document, “Dell Technologies” refers to the business units previously referred to as “Dell” and
“Dell EMC” and excludes Boomi, Secureworks, Virtustream, VMware and their respective independent partner programs. THESE MATERIALS MAY CONTAIN
TYPOGRAPHICAL ERRORS AND TECHNICAL INACCURACIES. THE CONTENT IS PROVIDED AS IS, WITHOUT EXPRESS OR IMPLIED WARRANTIES OR
GUARANTEE OF ANY KIND.
Agenda
2021 Channel Program – Services Highlights
Together, we stop at nothing
Partner program services alignment
Services rebates
Services competencies
How to win with services
Services Renewals and Dell Recommends programs
Resources
We Stop at Nothing
a world-class
Partner Experience
built with you and for you, founded
on collaboration and trust
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Inc or its subsidiaries. Confidential.
Dell Partner Confidential.
Comprehensive
Partner Program Integration
Incentives Services
Campaigns Delivery Services
Competencies Training
Rebates* Renewals
*Total revenue refers to eligible product revenue + services revenue. Rebate payout percentages may vary in different region. Support services rebates are not available
for Partners in Greater China. Dell Technologies Services are only eligible for rebates to Partners in certain regions of Greater China. Please contact your account
manager for more information.
Excludes storage renewals. Please refer to the Dell Technologies Partner Program Benefits and Requirements document for your region for additional information.
Please visit the services section of the Dell Technologies partner portal for more information.
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2021
Dellits subsidiaries.
Inc Inc Dell Partner
orsubsidiaries.
or its its subsidiaries. Confidential.
DellDell Partner
Partner Confidential.
Confidential.
Tier & rebate eligibility
Tier Requirements
TIERS
TITANIUM
GOLD
Base
Multipliers
Product Revenue + Respective Portfolio =
Competency(s) Services
Once Partners achieve a metal tier, Base rebates and multipliers require a corresponding Portfolio Competency. Acquisition
Services and Acquisition rebates do not require an aligned Portfolio Competency for rebate eligibility.
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IncDell Dell Dell
Incsubsidiaries.
its Partner
or its subsidiaries. Confidential.
Dell
PartnerPartner Confidential.
Confidential.
Services opportunities in tier attainment
REQUIREMENTS
Revenue $50M
Earn 3x
revenue accelerator
Minimum Services Revenue*
$7M on eligible
TITANIUM (of total revenue)
Storage & Data
3 Competencies: Any Portfolio, Solutions
Minimum Training Requirements Protection
and/or Services Competencies combination
products toward Program Year
Revenue $25M Tier revenue requirements.
Minimum Services Revenue*
$3M
PLATINUM (of total revenue)
*Example only – USA. Subject to the availability of Dell Technologies branded Services in the applicable region or country or
as otherwise provided by Dell Technologies. Please refer to the Benefits and Requirements document in your region for more
information on revenue requirements.
Attach 3+ year ProSupport or Sell other eligible Dell Technologies Upselling Dell Technologies Services
ProSupport Plus to any eligible Client, Services offerings, including augments your base rebates and
Server or Networking product to earn Deployment, Consulting and helps drive profitability, ensuring
rebates based on total revenue.* Residency and more to earn rebates your customers get the best
based on services revenue.** possible experience.
*Total revenue refers to eligible product revenue + services revenue. Rebate payout percentages may vary in different region.
Support services rebates are not available for Partners in Greater China. Other Services are only eligible for rebates to Partners in
certain regions of Greater China. Please contact your account manager for more information.
**Excludes storage renewals. Please refer to the Dell Technologies Partner Program Benefits and Requirements document for your
region or additional information.
Non-Rebate Deals (NRD) Dell technologies reserves the right to not pay incentives in certain circumstances, including, without
limitations, where partner has purchases products at pricing or discount that are below Dell Technologies’ standard pricing.
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its subsidiaries.
or Dell subsidiaries. Dell
Dell Partner
Partner
Inc or its subsidiaries. Confidential.
Confidential.
Dell Partner Confidential.
Dell Technologies Services
2021 rebate example
Solution Provider rebate payout percentages for attached ProSupport & ProSupport Plus
for Client, Server and Networking
ProSupport 1.0%
Client + for Client = of total revenue
ProSupport 0.5%
Server / Networking + for Enterprise = of total revenue
Example only – USA. Base Payout amounts differ by region and hardware product type.
Total revenue equals product plus services. Please refer to the Dell Technologies Partner Program Benefits and Requirements
document for your region/zone for additional information.
Solution Providers are paid on sell in and sell through with valid service tags.
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Inc or its subsidiaries. Confidential.
Dell Partner Confidential.
Dell Technologies Services
2021 rebate example
Consulting
Education
Example only – USA. Base Payout amounts differ by region and hardware product type.
Total revenue equals product plus services. Please refer to the Dell Technologies Partner Program Benefits and Requirements
document for your region/zone for additional information.
Solution Providers are paid on sell in and sell through with valid service tags.
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Inc or its subsidiaries. Confidential.
Dell Partner Confidential.
Dell Technologies Services
2021 solution provider example
STORAGE
Services Total Rebate
ProDeploy
$11,000
Dell Technologies $1,470 $42,000
Services $42,000 x 3.5% Total Services Revenue
Transitional Residency $31,000 + $11,000
$31,000
+
Base Only
Isilon $8,920
$223,000 $223,000 x 4%
Example only – USA. Base Payout amounts differ by region and hardware product type.
Total revenue equals product plus services. Please refer to the Dell Technologies Partner Program Benefits and Requirements
document for your region/zone for additional information.
Solution Providers are paid on sell in and sell through with valid service tags.
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Inc or its subsidiaries. Confidential.
Dell Partner Confidential.
R E B AT E S
Eligible Dell Technologies Services: Solution Provider
Attached Attached
Other Services
ProSupport* ProSupport Plus*
*Eligible Dell Technologies Services excludes: ‘Basic Hardware’ support for APOS and NPOS, VMware Consulting, Point of Need
**Rebate and MDF includes attached services on Server + and Client + categories, for eligible Client, Server and Networking hardware products only
1 Accidental Damage is known as Complete Care in Latin America, 2 APOS excludes all Storage renewals, 3 NPOS/Service cards are categorized as Sell Through Attach for
Distributors
Please refer to the Dell Technologies Partner Program Benefits and Requirements document for your region for additional information.
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2021
Inc its
its subsidiaries.
or Dell Dell
Dell Partner
Inc or its subsidiaries.
subsidiaries. Partner Confidential.
Dell Partner Confidential.
Confidential.
Expand with competencies
Services capabilities
Differentiate by being
Reduce IP development costs authorized by Dell Technologies
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Dellsubsidiaries.
Inc
its or Dell Partner
its subsidiaries.
subsidiaries. Confidential.
Dell Partner
Dell Partner Confidential.
Confidential.
Training & competencies
The Dell Technologies Partner Program offers company-level competencies, which include individual certifications and credentials with the flexibility to
specialize in certain Dell Technologies solution areas. These competencies, which span sales, pre-sales, technology and services help ensure that you
have the appropriate knowledge and skillset to meet your customers’ needs. By completing competencies you can benefit from increased sales due to
greater expertise in Dell Technologies products and solutions. In addition, competency completion helps you work toward Program tier requirements and
rebate eligibility.
TIER RECOGNIZED
REBATE ELIGIBLE
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Dell Technologies Services delivery enablement
APPLY AND ONBOARD
Interested metal tier partners and Distributors should submit a New Partner Application
via a Channel Services Helpdesk case found under Support on the Partner Portal.
Dell Technologies Services has simplified the steps to obtain Services Competencies by streamlining the training and
putting in predictable measures to help partners maintain your services delivery credentials. Our goal is to measure and
reward partners for the value delivered to customers and help increase partner differentiation in markets served.
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Dell Partner Confidential.
Services delivery enablement matrix
PROVEN PARTNER Data Center Infrastructure Hyperconverged infrastructure
Cloud Tiering Appliance (CTA) ● Entry-Level Storage ● PowerStore ●● Unity, Unity XT●●
Disk Library for Mainframe ●● PowerScale ●● SC Series ● VPLEX ●●
STORAGE
Elastic Cloud Storage (ECS) ● PowerMax/VMAX AFA ●● Storage Resource Manager ● XtremIO ●●
*Support delivery enablement not available in some geographies, including North America.
**The co-deliver option is available across a broad spectrum of the Dell Tecnologies product portfolio.
Refer to the Services Delivery Enablement Matrix for current information.
1Integrated Data Protection Appliance. 2R P4VM: RecoverPoint for Virtual Machines
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2021 Dell
Dell Inc
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or its
its subsidiaries.
subsidiaries. Dell
Dell Partner
Partner Confidential.
Confidential.
Choose how you capitalize on services opportunities
Address customer needs, build capabilities and grow profits
For more information, please review the Co-delivery presentation and FAQs.
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or subsidiaries.
itsInc DellDell
Partner
or its subsidiaries.
subsidiaries. Confidential.
Dell
Partner Partner Confidential.
Confidential.
Proven Partner services competencies
Available Proven Partner Services Competencies:
Data Protection
A new Services Competency level that
recognizes Partners who have proven end Networking
to end capability to Position, Design and
Integrate Products into Solutions to Server
meet Customer Requirements.
Storage
For more information, please review the Proven Partner presentation and FAQs.
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IncDell Dell Dell
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its Partner
or its subsidiaries. Confidential.
Dell
PartnerPartner Confidential.
Confidential.
Services training & certification updates
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2021 Dell
Dell Inc
Inc or
or its
its subsidiaries.
subsidiaries. Dell
Dell Partner
Partner Confidential.
Confidential.
How to win
with services
Getting the most from your partnership with
Dell Technologies Services
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DellDell Partner Confidential.
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its subsidiaries. Partner
Inc or its subsidiaries. Confidential.
Dell Partner Confidential.
Integrated product & services campaigns
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Inc or its subsidiaries. Confidential.
Dell Partner Confidential.
APEX Portfolio Incentives
Dell Technologies APEX helps you consume the as-a-Service IT infrastructure you need to enable easier digital transformations for your customers.
APEX Flex on Demand (FOD), APEX Infrastructure and APEX Cloud Services Committed Contract Value (CCV) revenue is recognized towards your Solution Provider tier revenue.
• Payment of the APEX FOD Incentive is not eligible for additional DTPP incentives and is paid independently of your standard quarterly DTPP rebate payments. For more
information on APEX Custom solutions click here.
• Payment for APEX Infrastructure and APEX Cloud Services referral fees will be made through the Incentive Center. CCV from these referred APEX services count as revenue in
existing Partner of Record offerings for Storage. For more information on the APEX Infrastructure and Cloud Services referral fees process click here.
APEX Flex on Demand (FOD), APEX Infrastructure and APEX Cloud services opportunities with federal, state, local, education and public healthcare customers are not eligible for referral incentives (MDF and/or referral fees.
¹Storage+ includes Storage, DP, UDS, HCI (inc. DTCP)
2APEX Infrastructure Services and APEX Cloud Services referrals are available to all metal tiered partners for qualified commercial customers only with the referral amount based on CCV where geographically available. Acceptance of
referral agreement is required.
3 Incentives are determined by Distributor at their sole discretion.
* APEX Custom solutions provided to qualified commercial customers by Dell Financial Services (DFS) or through Dell Technologies group companies and/or through Dell’s authorized business partners (together with DFS,“Dell”).
Offers may not be available or may vary by country. Offers may be changed without notice and are subject to product availability, eligibility, credit approval and execution of documentation provided by and acceptable to Dell or Dell's
authorized business partners. In Spain, solutions are provided by Dell Bank International d.a.cbranch in Spain and in specific countries within the EU, EEA, the UK and Switzerland by Dell Bank International d.a.c, trading as Dell
Financial Services which is regulated by the Central Bank of Ireland. APEX Flex on Demand Incentives are subject to the available incentive programs and resale or referral agreements for Flex on Demand.
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Inc Dell Partner
Dell Partner
its subsidiaries. Confidential.
Confidential.
Dell Partner Confidential.
U Sell U Earn (USUE)
Incentive program for Dell Technologies Partners to accelerate their future learning goals and drive technical expertise
Earn free training when you sell Dell Technologies Education Services portfolio training offers
1 2 3
*Competencies define the requirements to be qualified to deliver professional and field services.
** USUE TC earnings payout at 4% of education service offer bookings, starting at dollar 1.
*** USUE TCs redeemable for all DTES training, including IE, TA, and SA curriculum.
Cloud Platform Data & Applications Modern Workforce Experience Business Resiliency
ProConsult Advisory
• Data Center Modernization • Application Profiling / • Virtual Desktop Interface • Business Resiliency
• Multi-Cloud Application Portfolio (VDI) / End User
Optimization (APO) Computing (EUC)
• DevOps / Infrastructure as • Digital Workplace
Code (IaC) • Office 365
• Data Analytics
Dell Confidential – for partner’s internal use only
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Complement your capabilities
Utilize Dell Technologies consulting services to grow your business
• Define their optimal cloud • Reduce data management • Remedy low adoption of • Identify, protect their most
Customer needs to:
strategy / consumption and application cost, effort new technology across the business-critical data
model • Create more built-in IT workforce assets
• Rethink facilities and management efficiencies, • Strategically optimize • Define, test or establish a
infrastructure (physical and reduce staff/load Virtual Desktop standard operating
virtual) Infrastructure (VDI) and procedure for cyber
• Empower senior leadership
• Evolve their environment to desktop solutions for the recovery after threat
with more proof points for
meet demanding business workforce
decision-making • Expand their cyber
objectives
• Expand utility of work-from- recovery solution to new
home solutions throughout sites or business areas
the organization
Workforce Persona
Adoption & Change
Management
*DellRecommends is available in the USA, Canada and well as some European countries.
Please visit the link above for more information .
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Partner benefits potential
Partners who sell across the Dell Technologies Services
portfolio earn significantly more benefits
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Partner benefits potential
Partners who sell across the Dell Technologies Services
portfolio earn significantly more benefits
MDF programs all included Services (ProSupport, ProDeploy, Data Migration, Residency focus)
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Collaborating to grow your services opportunities
Combine your capabilities with Dell Technologies to delivery more value to your customers
• Quarterly review or
• Deal-by-deal When • On partner led and large engagements
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Call to action checklist
Focus Areas: Key Quarterly Goals:
✓ Review KPIs with account team to identify improvement areas
✓ Modify plan based on performance gaps
Account Plan ✓ Write Services MDF plan in account plan
✓ Include partner competencies in account plans
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or Dell Dell
Dell Partner
Inc or its subsidiaries.
subsidiaries. Partner Confidential.
Dell Partner Confidential.
Confidential.
Resources
Dell Technologies Services is here to help you
achieve success
Services on-boarding
Delivery tools
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Contacting the channel services helpdesk
A global team with local connections: we are where you are – everyday
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to access the information.
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or Dell Dell
Dell Partner
Inc or its subsidiaries.
subsidiaries. Partner Confidential.
Dell Partner Confidential.
Confidential.
Essential partner information
CHANNEL
The Channel Services Helpdesk (CSH) assists with all services program inquiries.
SERVICES
HELPDESK
Dell Technologies Sales Portal and Knowledge Center – for access to partner sales assets like:
KNOWLEDGE
• Partner Services quick reference guides – line-of-business guides by product services area
CENTER
• Partner Services sales decks – sales decks by product services area
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