COM07: COMMUNICATION MANAGEMENT

Organizational Communication
by: Khristalyn V. Fraginal, MC
 Lesson Agenda
01 ORGANIZATIONAL 03 TYPES OF
COMMUNICATION COMMUNICATION
A definition Accdg. to Org. Structure

02 IMPORTANCE OF 04 WHY GRAPEVINES

ORGCOM EXISTS IN
ORGANIZATION?
 organizational
communication
01 02 03
CHANNELS & METHOD OF AN INTEGRAL
FORMS OF CONVEYING & PART OF AN
COMMUNICATION SHARING INFO. ORGANIZATION
IMPORTANCE OF COMUNICATION
IN ORGANIZATION
PROMOTES
MOTIVATION

SOURCE OF
INFORMATION

ALTERING
INDIVIDUAL'S
ATTITUDES
 HELPS IN
SOCIALIZING

CONTROLLING
PROCESS
 TYPES OF
COMMUNICATION
Accdg. to Org. Structure
 FORMAL
COMMUNICATION
NETWORK
ONE THAT PASSES THROUGH
PREDEFINED CHANNELS OF
COMMUNICATION
THROUGHOUT THE
ORGANIZATION

CONSISTS OF RULES & NORMS

 INFORMAL
COMMUNICATION
NETWORK
FLOWS IN EVERY DIRECTION

OUTSIDE THE STRUCTURE

INFORMAL

"GRAPEVINE" OR "WATER
COOLER"
WHY GRAPEVINE EXISTS?
FASTER THAN FORMAL COMMUNICATION

CARRY USEFUL INFORMATION QUICKLY

SUPPLEMENT INFORMATION

PROVIDE OUTLETS FOR INDIVIDUAL

WHY GRAPEVINE EXISTS?
SATISFY INDIVIDUAL'S NEED

HELP PEOPLE FEEL A SENSE OF BELONGING

SERVE AS EARLY WARNING SYSTEMS

HELP BUILD TEAMWORK

SIMILARITIES & DIFFERENCES
OF FORMAL & INFORMAL
COMMUNICATION
TYPES OF FORMAL
COMMUNICATION
DOWNWARD OR
TOP-DOWN

UPWARD OR
BOTTOM-UP
 HORIZONTAL OR
LATERAL

CROSSWISE OR
DIAGONAL
DOWNWARD OR
TOP-DOWN
messages started at the
top hierarchy

top-to-bottom approach
 messages JOB INSTRUCTIONS

communicated JOB RATIONALE

PROCEDURES &
through PRACTICE
downward FEEDBACKS
 messages
communicated FEEDBACKS

through EMPLOYEE
downward INDOCTRINATION
 PROBLEMS WITH DOWNWARD
COMM. COMM.
ACCURACY ADEQUACY
UNDERLOAD OVERLOAD
 EFFECTIVE METHODS FOR DOWNWARD

ACCURATE ADEQUATE DIRECT PROPER

START AT THE VOICES OF THE
BOTTOM PEOPLE AT THE
BOTTOM
BOTTOM-UP
APPROACH
TEST EMPLOYEES
REACTIONS TO NEW
UPWARD OR POLICIES &
BOTTOM UP PROCEDURES
 1 INFO. OF SUBORDINATES

2 INFO. OF
MESSAGES
COWORKERS/PROBLEMS
COMMUNICATED 3 ORGANIZATIONAL
UPWARD
PROCEDURES & PRACTICES

4 TASK AT HAND

5 CRITICAL UPWARD COMM.

RELATED VARIABLES
TO UPWARD
 1
ACQUIESCENT,
EMPLOYEE DEFENSIVE
SILENCE & PROSOCIAL

 2
ARTICULATED, ORGANIZATIONAL
LATENT DISSENT
& DISPLACED
PROBLEMS WITH UPWARD
DISTORTION FILTERING
EFFETIVE METHOD FOR
UPWARD
ESTABLISH TRUST USE MULTIPLE MEDIUMS

SHOW UTILITY DECREASE BARRIERS

 HORIZONTAL /
LATERAL
01 02 03 04
ALLOWS TO
SAME RANK ENABLED LOWER MANAGERS
PARTICIPATE
LOWER LEVEL DECIDE ON COURSES
IN DECISION
TO ENGAGE OF ACTION
MAKING
 functions of horizontal
01 TASK COORDINATION 03 SHARING OF
INFORMATION

02 PROBLEM SOLVING 04 CONFLICT

RESOLUTION
problems with
horizontal
LACK OF
REWARDS

INTER-
DEPARTMENTAL
COMPETITION
problems with
horizontal
INTRA-
ORGANIZATIONAL
CONFLICTS
LACK OF
LATERAL
UNDERSTANDING
 EFFECTIVE METHOD FOR
HORIZONTAL COMMUNICATION
DEVELOP LATERAL
UNDERSTANDING

FLEXIBLE CHAIN OF
COMMAND
 SHARE CLEAR &
CONSISTENT
MESSAGE
SET THE DIRECTION
EXAMPLE
 ENSURE
ACCOUNTABILITY TO
DEPARTMENTS &
ORGANIZATION
INSTITUTE LATERAL
TEAMS
 DEVELOP DIALOGUE
BETWEEN SHIFTS &
LOCATIONS
MAKE TRAINING
AVAILABLE
Thank You for Listening!
 DIAGONAL
COMMUNICATION
NOT ON THE SAME
ORGANIZATIONAL LEVEL

RARELY USE
TYPES OF INFORMAL
COMMUNICATION
 Resources Page
Daniel Katz and Robert L. Kahn.Katz, D., & Kahn, R. L. (1966). The social psychology of organizations. New York: John
Wiley & Sons.

Granite State College. (2022). Introduction to Organizational Communication. Retrieved from

https://granite.pressbooks.pub/organizationalcommunication/chapter/chapter-1/

Hirokawa, R. Y. (1979). Communication and the managerial function: Some suggestions for improving organizational
communication. Communication, 8, 83–95

Lardbucket.com. (2012). An Introduction to Organizational Communication. Retrieved from

https://2012books.lardbucket.org/pdfs/an-introduction-to-organizational-communication.pdf

Mishra, J. (1990). Managing the grapevine. Public Personnel Management, 19, 213–228, extrapolated from pg. 215.

Surbhi. (March, 2015). Differences of Informal and Formal Communication. Retrieved from
https://keydifferences.com/difference-between-formal-and-informal-communication.html#Definition