Success and failure BAGKGROUND 11. You are aoing to watch a TED Talk by Richard St. John may. Read the Then work in pairs ana think might b st Of eight words to summarize success’ hing fake alist your ist outside factors TEDTALKS RICHARD ST. JOHN describes himself as ‘an average ‘guy’ whe found ouedcas doing what he loved. He epent more than a decade researching the lessons ot success ‘and eaye he ean eummarize them in eight words. Richard St. John’s idea worth spreading is that sucoess should be thought of a a life-long journey rather than treet, because the moment we think welve reached ‘may stop trying altogether and may failKEY WORDS 2 Mead the sentences (1 6). The words in bold arc used in the TED Talk, First guess the meaning ot the words. then match the worde with their definitions (af. 1. You always have to push ahead to make progress and hat requires effort. 2. An artist who can't think of new ideas is suffering from creative block. 3. Don't be distracted by things that aren't important. ‘You need to focus un the key things. 4 t's not enough just to lke what you do, you need to | passion for it 5 Allbusinesses should serve the needs of their istomers. 6 When something «& persist. oesn't work at frst, you nave to e powerlul fooling of lo to attend to the needs ot someone to concontrato {0 show arve and determination to keop trying, to not give ua the inability to make or invent something new eed from Circus Oz perform, Daca a AUTHENTIC LISTENING SKILLS Collaborative listening Listening is not tke reading ~ we don't get a chance to {00 back to parts that aren't clear. This means that you shouldn't expect to undorstand 100 per cent of what you hear. Also, different people understand altierent pans of ‘a message and so working with others can increase your Understanding, 3a Look al the Authentic listening skils box. Then listen to the beginning of the TED Talk. Write down the words you can remember. 3b [EEE Work in pairs. Compare your words with your partner. Did you write the eame words? Then listen again. Did you hear more words than the first time? av 4.1 Success is a continuous journey TALKS. Watch the TED Talk. What does Richard St. John talk about? Choose the correct option (a-), a the things he did wrong © both the things he di right and the thi ningo he did right he did wrong ‘Watch the frst part (0.00-1.38) of the talk again, Match the things Richard St.John stopped doing (1-5) with the reasons (a-e) He stopped pushing himselt trying to improve ding things that lead to ideas focusing on ofionts and projeote ing wi because he thought ho chould do things a company president should do ne was good enough © ho'd made it and he could rolax Ideas snoula just come to him easily 1 spending his manay was mare inte figured thought BR ENG real estate agent > catate Watch the second part (1.39-3.08) of the talk ‘again. Put the events (a 6) in order. 2. He focused on spending his wealth b He lost all of his emolovees, @ He started working on things he enjoyed. ame depressed, tomers went to other businesses. Watch the third part (3.08 to the end) of the talk again. What's the differance hetween the two slides Richard St. John shows with his eight principles of success? Work in pairs, Discuss the questions. 1. Do you agree with Rictead St, John tral “money can't buy happiness"? Why? / Why not? 2 What are your personal criteria for ‘success’?VOCABULARY IN CONTEXT [IEE] waton tne tps trom tne TED Talk. Gnoose the correct meaning of the words. 7 Work in pairs. Discuss the questions. 11 Have you ever sat back in your comfort zone? 2 What kind of stuf cid you get into when you were younger? 3 Is there anything that worries your friends but that you couldn't care less about? CRITICAL THINKING Challenging assumptions 8 Work in pairs. Richard St. John challenged his audience to think about success in a new way. What assumtion did ho cay poople normally have about the routo to success? © Read these comments* about the TED Talk Niseuiss the questions. 11 Which comment(s) tak(s) about Richard St. John’s proposed route to success? 2. How suocesstul do viewers feel he was in actitving his purpose? Roberto ~ Great tak! So simple, but so etectve. And replacing tha eccer' of success witha cxcle makes the relationship betwoon ou actone and ther conecquences realy clear wo. Janine - Why s success always defined inthe area ff week? What about famiy. relationships. personal “ growth? Ss 9 Yun- The principles ilusrated here are tue forany shvation nif, as only husiness Thay allnend contin le otto got art -yeurcan never think that you madait. “The comments wore created for this activity > et 90 (ot employees) N AM ENG > make (employees) redundant AR ENG PRESENTATION SKILLS Repeating key phrases Repeating key phrases at certain times during your tak Is a very effective way to get your messaye across. I ‘pan particulary help speakers whose native language is different from yours. ‘= Idontiy the important ‘take away’ points you want listeners to tocus on. ‘= Think of a similar sentence pattern you can use several times. ‘+ Prepare sentences with tw parts: the repetition and the changing information 10 [JER] work in pairs. Look at the Presentation tips: hhox Then watch the clips from the TED Talk. Which two- wuld plnase dues Rivhard St. John use to introduce each of his examples? 1 | worked hard, | pushed mysa But 2 . Lalways tried to improve and do good work, But 3 . Lwas pretty good at coming up with good ideas. [..] But... 11 [AEE] watch the clips again. wnat does Richard St. John repeat each time beginning with But. 12 ead the example sentence and write three similar sentences repeating the words in bold, When I worked hard, found | passed my exams easily. © paceerd my exams / had mora job affers rr irs al work / enjoyed my job more ‘© changed jobs / eamed more money 4 Work in pairs. Write a few sentences to explain diferent Consequences of studying English. Use repetition Practice presenting the ideas. Work with a new partner. Take turns to present the ideas. How effectively da you hath gat your message across? a | >> president of the company W AM ENG 1 chairman ofthe compary BR ENG 43Measures of success AGE, EXPERIENCE & SUCCESS thescouerentemioscrenerwoncc menace SPRURUUS Ana } 43 a re mt eros essed ‘AMANCIO ‘ORTEGA, ing Perr De T eet ed Sey ory Oe sae GRAMMAR p tens Do you think age is important in the workplace? Are there: Joke ftiatipeuneed be. young of ok #0 de? Brady and Slim were early startore: at the ago of 23, Look at the infographic. Find these people, Braay took over as Managing Drector othe cub. And asa teenager, Sim bought shares ina local bank, then area eee NN eae eas worked fr his ata. Sarcbery was working x Vice an inventor a sports executive President at Google when Mark Zuckerberg approached a technology executive: telecoms magnate her. She'd had a job government before Google. But not everyone found success quickly: Dyson had been trying Tit perce er chara fee betore ne succeeded. Read the text in the Grammar hox. Answer the questions. Choose the correct option to complete the sentences. 1 Ammancio Ortege's clothing empire was operating / hac 1 Which tenses are the verbs in bold? operate in over 80 counties when, in 201 1, ha rasignad / ‘past simple © past perfect simple was resigning as chairman and moved! / had moved into b past continuous d_pact perfect continuous property investment, 2. Which tenses are used to describe these things? Before ahe joined / was joining Google, Shery! Sandberg at avlivily U stale in proytess before the at event was working / had been workina forthe US Treasury. b a background activity or state She rose / had rican to tho position of Chict of Staff by © a sequence of events tne ume sre fet an action that took place at an earlier time than the 8 Caralyn MeCall aid / was dling her degroe when she main event met her husband. Afler graduating from university, she ea fae your answers on page 146 and do Exercises 1-2 trained / had trained as a teacher.5 Complete the biography of Oprah Winfrey with the correct form of the verb. BIO Oprah Winfrey ‘Oprah Winttey found fame on American TV and in loler life’ ______(goon) le become a highly successful media owner. Before she got her ‘own TV show. Oprah * (work) 98 G Newsreader and @ talk show host. Her show goined huge aucionoos with oolobrity ntorviowoos ranging from artists such as Michael Jackson to polilcians such as Barack Obama. Oprah's own show won multiple media awards and it ; (run) for 25 years when she + qaunch) her own TV network in 201}. By that ime, Winfroy’s wealth andiinfluence §_______ (ead) to her being named ‘America's most powerful woman’ by Life magazine. This cecolade recognized that, since the 1990s. she ¢ — (use) her wealth fo fund educational projects and In fact she 7 (pocome) one of Amarioa's higgest philanthropists. At ane time, Oprah's IV snows were sown in 180 countnes. She also made flms outside the United States. In 20, while sha ® (fle) in Sovsth Africa, Oprah * (Gecide) to establish on academy for git, investing $40 milion in the project. Oprah herself teaches at the cocademy via satelite. 6 Work in pairs. Tell your partner about a time you were successful at something. What were the events leading Up to your success? What happened next? GRAMMAR used to and would 7 [VIET Usten toa racio interview win he founder of the cilren’scharty Places for Kids, Gina Desai How oes she measure ner success? Choose the correct ontinn (a-e). 2 Sho fools powertul b_ Her work helps to make chiren's lives better. ¢- Sha heads up a vary big organization 8 [EET usten again. Correct tne tactual mistake in pach sentence 1. Gina's family used to lve in rag, 2. Gina's brothers and sisters wouldn't tak to her. 3. Asha would put her books in strange places. 4 Gina used to be dyslexic. 5 Gina didn't use to need glasses. 9 ead the sentences in the Grammar box. Answer the ‘questions (1-2) eee ULE ty Her family used to live in india. She didn’t use to need glasses. ‘She used to put her foys in strange places. ‘She would put her toys in strange places. The other gis woulan’t play vat Nr. 1. Which form describes both past habits end past states? 2 Which form describes past habits? Check your answers on page 146 and do Exercises 4-6. 10 Choose the correct option to complete the sentences. ‘Sometimes, both options are possible. 1. Sue used to know / would know a air caled Gina. 2 Did Sue use to work / Would Sue work in a bank? 3. Where did Gina use to nie / would Gina nice Sue's toys? 4 Sha used to be / would be unhappy. 5. She used to cry / would cry when she was alone. Pronunciation Flision of consonants t and 14a [AIBETTI Liston to the sontonces. Notice how the words In boVa are pronounced. wnich consonant is omitted? 1. We used to lve in inca. 2. The other girls wouldn't talk to me. 3. She would put my toys In strange places, 4 needed glasses, but | didn't use to wear them. 4b Practise saying the sentences in Exercise 8. Try to use alision SPEAKING Old habits 12 Write sentences with used to and would about these things. The sentences can be true or false. Then work in pairs and listen to your partner's sentences. Ask ‘questions to find out which sentenoce are truc. = aljob uscd to do. a place | used to ive ome people | used to know nen | was at scnoo! when | was looking fora jab when | was younger = ESBS CRITICAL THINKING Anaiyse information anc draw conclusionsEE} Failure is not an option READING Lessons for life 4 Work in pairs. Diseuss the questions. Try to use examples to support your opinions. 1 When you make a mistake, does it mean you have faled? 2. Do your leam more from your awn mistakes or from ather people's mislakws? What kinds of things do you learn’? 2 Complete the quotations at the beginning of the article ‘with these words. Which quotation do you find the most interesting? failure nothing success uth 3 Road the article quickly. Choose the main message(s) (a 0). €@. I's impossible to succeed when you make mistakes. 'b Knowing why things ao wrong teaches you nothing new. © Mictakee are inovitablo — ite what you do noxt that counte 4 Read the anicle again. Find examples of three kinds of mistake 1 lack of planning 2 lack of knowledge 2. multiple causes: 5 What do the underlined words refer to in these extracts from the article? 1. You can't have one without the other. fines 6-6) Ue ull fs thal they are part of every decision: ‘making process. (ines 7-8) 9. Icio have time to find a new ane. (ine 14) This nearly destroved the company. ines 24-25) 6 .... stop looking back and look ahead ~ to the next time! (ine 38) 6 Work in groups. Which ofthese things do you think Influenced the ‘New Coke’ disaster? Discuss your ideas. ‘advanced trialing ‘consumer satisfaction advertising ‘market research brand loyalty product taste company strategy VOCABULARY Success and failure 7 Look at how these nouns are used inthe article. Are they countable (0) or uncountable (U)? Which nouns can be used in both ways (B)? 1 failure (ine 1) 8 disaster (ine 27) 2 success (ine 5) 9 experience (tine 26) 3 mistake (ine 6) 10 expertise ina 28) 4 truth (ine 7) 11 blame (line 31) 5 planning tine 17) 12 catastrophe (ine 32) 6 knowledge (ine 21) 18 fault (ine 97) Terror (ine 24) & Complete the contoncee with the correct form of worde. trom Exercise /. Sometimes, more than one word 1s possible 1. Ono of Coca Cola’e biggoct markoting — 's ts name, which is the most recognizea phrase n tne word after ‘OK 2 Averies of computer system closing down in our office. 9 Itwasn't my that | was late for the ‘meetina: we were stuck in the itt 4, My day has boon a complete as went wrong! 5 My colleagues at work have lots more. than I do, s0 they often help me out. 8 The news article was full of was hardly a word of led to the whole Everything In fact, there ita all 9 Put the words in order to make questions. Then ask and. answer the questions with your partner. 1 planning / good / how f are / at / you /? 2 exnartia /you / areas / what / would / say / your / are / of /? 3 useful / your / knowledae / in / or /is / experience / ‘more / job /? 4 you / when / speak / mistakes / do / making / you / mind / English / 2 9 a/ disaster / have / work-related’ you / ever /had /? 8 your /for / evar / things / take / do / the / aren't / you / bane / al / fault / SPEAKING Passing on lessons learned 10 BEC Work in pairs, Tell your partner about a mistake you have marie, whether trivial ar sarious: What advice would you vive surneune in a sila situation?We just valmiy laid out all he G cations, and... wasnotone of tern amy © Bostick Msion Conte! Apolo 1, NASA Ifa is not an option, then 6 rcineria 9 Seth Godin, etrorenaur hal science, error precedes the... , and itis better it should (9p first than last. Hugh Wabpote, novelist So winners, Hae-Joo proposed, { 22 tho 0a losers because they leam ... 7 What, then, are losore? Winners? ‘fom Cloud Ats, David Mitchel novelist EVERY SATURDAY WITH THOMAS DOWLING for LIFE When Jerry Bostick said that faiure was not an option on the Apollo 13 rescue rmiseion, he knew that they were dealing with a if or death eituation. But thie snot a philosophy that you can generally folow in more day-to-day situations. Sath Godin probably cama clnsar ta everyday realty with his ohsarvation that, really, success and failure go hand in hand. You can't have one without the = ‘other. And what's more, mistakes and failure don't necessarily ao hand in hand. Whils it's easy to think that you should avoid making mistakes, the truth fs tal they are & part of every decision -rakhig proves. LLe's look at some examples of how this works. A collage professor of mine used to say about mistakes, ‘Understand them, earn from them and 0 then move on." His words came to rind the first time | gave a presentation in my new job. | had an audience ot ten, but only tour handouts. this was because the printer cartridge had run out when | was printing the handouts. sand | didn’t have tine Wo find & new one. Fortunately, | also ad a side show prepared, so the presentation wasn't a total failure. But Ifelt embarrassed 1, ‘and annoyed with mysolf. And this is @ porfoct example of one of tho most common types of mistake: not planning ahead. Everything about the presentation was, in theory, within my control, but I blew it because | eft ‘everything until the last minute. Bul even the best planning in the world doesn’t ely if you don’t have 2 sufficient knowledge about what you're doing. Someone | know set up ‘anew business and decided to do his own tax retums rather than pay ‘an accountant. At the end ot his vst year of trading, he tound he owed a large sum in taves dus to his accounting errors. This nearly destroyed the Lora. Hee feared his lesson an he folowing year ited ani acount A third Kind of mistake is more complicated arid i's nol so easy to focus on a single cause. An example is the infamous ‘New Coke’ marketing disaster. Doopite the oxporionce and expertise of a company like Cova Cola, when ‘they introduced ‘New Coke’ in 1985, it bombed. Nobody was interested in a ‘new’ flavour, everyane preferred the original taste. An in-depth analysis 26 was needed to try and work out who should take the blame for such a catastrophe - market researchers? product developer? executive decisions? In the end, Coca Cola cimply recognized they'd made a mistake and moved (on to something different, returning to the familar taste of ‘Coke Classic’ almost immediately = But perhaps the most important thing about analysing your mistakes is to accept the blame. You blew it, it's your fault. Once you've worked out what went wrong ‘and why, then stop lookina back and look ahead ~ to the next time! on blew it (exp) | fled completely it bombed (exp) # wae a disaster ‘out of the blue exp] unexpectedly PERCU GVECEISM INMATIVE AND SELF-DIRECTION Rofectciicaly on past experiences n order to infor fue proaress 47EX] How did it go? LISTENING Reviewing an event 11 Assmall company holds an Open Day every year with fun events to promote the company and to raise funds for charity. Look at the list of things that happened at last yoar'e Open Day. Decide ifthe thingo are aueceases (©) (F problems (P. Onan Day Summary 1) we Gidn't sell all the tickets 2) we ran out of T-shins to sell 9) we made a proft overall 4) two people got food poieoning 5) itrained in the afternoon 6) we got coverage on local TV 7) three kids suffered minor injuries 8) there weren't enough volunteer helpers 9) we got ots of donations from other local businesses: 10) the iter bins overfowed 11) there was a lot of coverage on Twitter 2 RNIEZIE Werk in aire. Discuss how the company could avoid repeating the probs this yea, Then ste to meeting about the Open Day. Which points do the people talk ebout? Did you hear any of your ideas? ‘3 EEEEZI Listen aaain. Look at the Useful lanauaae box. Match the ouggeations (1 6) with the roaponacs (a i Cua cc Rel ood Making suggestions 41 Why don't we think about setting up anather covered area? We should be careful here. | don’t think we need to have a burger stall How about putting something out on Twitter? We could consider othor ways of getting more followers, 6 We'd better get more printed. Responding to suggestions. a I couldn't aaree more. Bb like the eound of that ¢ I'mnot sure I'm with you on that. OK ... oF l could look at the pricee fire. @ Let's look into tna. {Thats good ideaPronuneiation Intonation and meaning 4a FANIEEIE Weaning is oxpreceed not only by your worde but also by your intonation Listen to he responses inthe Useful language box. For each one, dai i tha spaaker sounds enthusiastic or unsure (U). 4b [E)BEZH Listen again and repeat the sentences. SPEAKING Making and responding to suggestions 5 Werk in emall groupe. Make suggestions forthe other problems in the Ist n Exercise 1. Then suggest and agree on two more ideas for activities for the Open Day. ‘Make notes on your discussion. You wil use the notes in Fuercica 11 © Clouse a spokesperson frum your group. Present your ideas to the class. As a class. choose the two ideas you think will raise the most money. WRITING Minutes (1) 7. Read the email that was sent aut before the meating in Exercise 2. Which point deals with the Open Day? SUBIECT Pernt oan Ew rmtey Here are the details of the meeting next week: 12 April, 11.30 am Meeting room 6d Agenda 1. Roviow accounts for rooont fund raising activities 2. Next Open Day: A review last year's event to start planning for this year B ideas for uew events ‘3. Raise the Chanty's profile: initial ideas 4 AB 8 Read the oxtracte from the minutes of the meeting. Which ‘of te points in Exercise 7 do tey refer 107 Partnership Charity Events meeting 12 April Present: Andy Carhill, Tamara Watson, Jason Lee Apologies for absence: Ken Sawalha, Olivia Gray 2a, Last year's Open Day was discussed to see what ‘changes are needed for this year, The following points were agreed: *+ ook into setting up an additional covered area (TW) ‘= chock caterers’ cortificates (AC) * ma aifterent burger stall to hire (AC) © use Twitter ta get mara vohintaers (TW) ‘awek T-shultt puives (AC) © Look at the email and the minutes again. What do you think these terms mean? 1 Agenda 8 Present 2 A0B 4 Apologies for absence Writing ekill Bullet points 10a. Notice how the points for action are written using bullet points for clarity. Answer the questions. 4. What isthe form of the verb in each sentence? 2 What do the initials eter each bullet point mean? 10b How would the action points be written as complete ontonoae? 4106 wnte inese sentences as bullet points 11 We decided that we'd try to tnd @ new venue or our rext open day 2 Andy's offered to get a quote for a children's entertain 9 Tamara was asked to check the latest health and ‘safety regulations. 4 Andy's going to find a new company to design the promotional material 6 Jason said ho'd send evoryone new budget outino. 66 Tamara and Jason are gong to investigate coboborations wth local charies. 44 Look at your notes from your discussion in Exercise 5, Use your notes to write sections 2B and 3 from the ‘Agenda. Use bullot pointe for your action pointe, 42 Exchange minutes with another group, Evaluate their ‘minutes using these questions. * Do they clearly state what action needs to be taken? ‘+ What do you think ofthe other group's ideas? * Do you think their ideas would work? Why? / Why not? erat) CEMTEMTECEIIESM rropueriviry AND ACCOUNTABILITY Pcctizo, pln and manage work to chiowe the intended rcaut 48