A STUDY ON ADVERTISING EFFECTIVENESS

IN
CHIRACKAL AGRO MILLS
PROJECT REPORT

Submitted to Mahatma Gandhi University in partial fulfillment of the requirements for the
award of the degree of Bachelor of Business Administration

Submitted by:
NIKHIL P J
Reg No. 200021088376

Under the Guidance of

Dr. RAMESH M
Assistant Professor & HOD
Department of Management Studies

ILM COLLEGE OF ARTS AND SCIENCE METHALA, PERUMBAVOOR

(Affiliated to Mahatma Gandhi University, Kottayam)
2020-2023
 ILM COLLEGE OF ARTS AND SCIENCE

METHALA, KEEZHILLAM P.O, 683541, PERUMBAVOOR

04842597902/03, 8281591000

CERTIFICATE

This is to certify that the project report titled “A study on Advertising

Effectiveness” adopted by CHIRACKAL AGRO MILLS submitted by NIKHIL
P.J (Reg No. 200021088376) towards partial fulfilment of the
requirements for the award of the Degree of Bachelor of Business
Administration of Mahatma Gandhi University, Kottayam. It is a record of
bonafide work carried by her during the academic year 2020-2023. This
work was completed under my supervision and guidance.

……………………… ………………………………….
……………………..

Project Guide Head of the Department Principal

……………………… .………………………

Internal Examiner External

Examiner

Place :
Date

DECLARATION

I, NIKHIL P J do here by declare that this project entitled, “A study on Advertising

Effectiveness in Chirackal Agro Mills”. The study was undertaken in partial fulfillment

of the requirement of the award of the degree Bachelor of Business

Administration of Mahatma Gandhi University, Kottayam, during

2020-2023. This is the original work done by me during the period of study at ILM
College of Arts and Science, Methala, Perumbavoor, under the guidance of Dr.
Ramesh M, Faculty guide, Department of Management Studies.

NIKHIL P J

Register No. 200021088376

Place: Perumbavoor

Date:
 ACKNOWLEDGMENT

Firstly, I thank god almighty for his blessing throughout the study and for making it
possible for me to complete project study within stipulated time.

My wholehearted gratitude is due to my faculty guide Dr. Ramesh M,

(M.B.A,M.hrm,MPhil,P.hd) Department of Management Studies, ILM College of Arts
and Science Methala, Perumbavoor. I am extremely grateful and sincerely thankful to
her scholarly guidance, valuable suggestions and constant encouragement throughout
the work.

I take this opportunity to express my sincere thanks to our principal Prof. George
Cherian. (M.com,LLB) and Head of the department Dr. Ramesh M.
(M.B.A,M.hrm,MPhil,P.hd) and all respected teachers.

I wish to take this opportunity to express my sincere gratitude to my external guide for
allowing me to carry out this project and for guiding and inspiring me for completing
the project.

I also express my sincere thanks to the teachers of the Department of Management

Studies and the Library Staff of ILM College of Arts and Science Methala, Perumbavoor.
And to everyone who directly and indirectly helped me for completing the project in
time and herby making it a success.

NIKHIL P J
 CONTENTS

SL. PARTICULERS PAGE. NO

NO

1 INTRODUCTION 1-3

2 LITERATURE REVIEW 4-11

3 INDUSTRIAL PROFILE 12-17

4 COMPANY PROFILE 18-31

5 RESEARCH METHODOLOGY 32

6 DATA INTERPRETATION &ANALYSIS 33-49

7 FINDINGS, SUGGESTIONS &CONCLUSION 50-52

8 APPENDIX 53-57
 LIST OF TABLES
TABLE NO. TITLE PAGE NO.

6.1 Showing the age of Respondents 35

6.2 Showing the Gender of Respondents 36

6.3 Showing the Profession Respondents 37

6.4 Showing the Respondents who purchase branded food 38

products

6.5 Showing the reason for purchase chirackal food 39

products

6.6 Showing the media through which respondents 40

6.7 Showing whether you have seen the Advertisement 41

6.8 Showing do the respondents like to watch 42

Advertisements

6.9 Showing whether the Advertisement always attracts 43

customer

6.10 Showing whether Advertisement refreshers mind of 44

customers

6.11 Showing whether Advertisement simple & easy to 45

understand

612 Showing Whether various aspects & specialization can 46

be identified

613 Showing how the Advertisement describes the 47

product

6.14 Showing do the presence of celebrity influences 48

6.15 Showing the ethical value of advertisement 49

6.16 Showing how the respondents rate the advertisements 50

 6.17 The showing whether the present advertisement for 51

their formation response

LIST OF CHARTS
CHART NO. TITLE PAGE NO.

6.1 Showing the age of Respondents 35

6.2 Showing the Gender of Respondents 36

6.3 Showing the Profession Respondents 37

6.4 Showing the Respondents who purchase branded food 38

products

6.5 Showing the reason for purchase chirackal food 39

products

6.6 Showing the media through which respondents 40

6.7 Showing whether you have seen the Advertisement 41

6.8 Showing do the respondents like to watch 42

Advertisements

6.9 Showing whether the Advertisement always attracts 43

customer

6.10 Showing whether Advertisement refreshers mind of 44

customers

6.11 Showing whether Advertisement simple & easy to 45

understand

612 Showing Whether various aspects & specialization can 46

be identified

613 Showing how the Advertisement describes the 47

product

6.14 Showing do the presence of celebrity influences 48

6.15 Showing the ethical value of advertisement 49

6.16 Showing how the respondents rate the advertisements 50

6.17 The showing whether the present advertisement for 51

their formation response