Group 8

BRM Assignment 2
15-article literature review

Team members:
1) Kishan Kumar R
2) Adithya P
3) Vamshi J
Examining environmentally responsible behaviour,
environmental beliefs and conservation commitments of
students in Bangalore
Individuals who act in an environmentally responsible manner strive to reduce
the detrimental effects that human activity has on the environment. Recycling,
cutting back on energy and water use, taking the bus or carpooling, buying eco-
friendly goods, and supporting environmentally sustainable initiatives are a few
examples of environmentally responsible behaviour.
On the other hand, conservation commitments refer to the level of commitment
and effort people are willing to make in order to protect and preserve the natural
environment. This could involve engaging in environmental advocacy, giving to
environmental charities, volunteering for environmental organisations, and
taking personal measures to lessen one's environmental impact.
Undertaking a survey-based study is one potential method to examine
Bangalore students' commitment to conservation, environmentally responsible
behaviour, and environmental beliefs. The questionnaire may ask questions to
gather data on the following:
 Environment-related actions
 Environmental prosecutions
 Conservation commitments

The results of such a study could offer valuable info about the elements that
affect students in Bangalore's commitment to conservation and environmentally
responsible behaviour, as well as potential tactics for raising environmental
awareness and engagement in this group.

The initiatives made by students in Bangalore to support environmental

commitment are listed below:
 Launching campaigns to raise public awareness of renewable energy and
encourage its use.
 Planning various initiatives to raise awareness about environmental
preservation, such as plantation drives, Swachhatha campaigns, Jathas,
drama competitions, and quiz competitions.
 Distributing leaflets and other educational materials to raise awareness of
renewable energy and environmental conservation.
  Taking students in Eco-Club Schools on field trips to solar power plants
and inviting experts to give speeches to raise awareness of renewable
energy sources.

Literature Review:

1) A consumer behaviour and attitude towards Green Building in

Bangalore (2012)

Ishitha Pandey, a Management Studies student at Christ University, authored the article.
The paper's introduction discusses the importance of comprehending consumer
behaviour and attitudes towards green products of properly understanding
consumer behaviour and attitudes towards green products is discussed in the paper's
introduction in light of the expanding environmental concerns. Implemented factor
examination to identify the most advanced analytics influencing customer attitude and
behaviour.

In the interest of collecting data from 200 respondents who resided in flat buildings,
the paper used a questionnaire. The questionnaire's analysis of the participant’s
demographics, including age, gender, and educational background, used a nominal
scale with descriptive characteristics. An ordinal scale was later used in the study to
gauge consumer attitudes and behaviour towards various topics. The most crucial
elements influencing consumer attitude and behaviour were also determined by factor
analysis, which was used during research. The study found that environmental
concern, perceived consumer effectiveness, and perceived consumer knowledge are
the most important factors that influence consumer attitude and behavior towards
green products.

The paper concludes that companies should focus on these factors to promote
green products and encourage sustainable consumption.

2) Awareness of Green marketing and its influence on consumer

perception with reference to Bangalore City (Volume 10, Issue 01, 2023)

Vinoj Welfred, M.V. Rama Prasad, and J.P. Senthil Kumar are the article's
authors. The article's introduction discusses the increasing importance of green
marketing in context with the worldwide rise in environmental awareness as well as
how consumers' perspectives of products are directly impacted by their awareness of
green issues. The impact of consumers' awareness of green marketing on how they
view products is discussed in the paper. Purchase Intention, Eco-Labeling,
Environmental Concern, and purchase behaviour are the variables examined in the
 paper. These factors were discovered to have a significant impact on how the
customer perceives green marketing.

The paper's methodology involved using a practical sampling technique to gather

information from 130 consumers in Bangalore city. The sample respondents were
given a structured questionnaire to finalise in order to gather primary data. The
impact of consumers' awareness of green marketing on their perception of products
was then analyzed using the data gathered. According to the study, consumers'
expectations of products are strongly affected by their awareness of green
marketing. According to the authors, marketers should remain sincere, notify
users about green products, and provide them with the chance to play a part in
social responsibility to safeguard the planet.

3) A study on the Impact of Green marketing on consumer perception

in Bangalore City (Volume-2, Issue-2, February-2019)

The information given refers to a study on green marketing. Anusha Jagadish is the
paper's author. The paper's introduction defined sustainable marketing and explains
how it is used by entrepreneurs focused on sustainable development and
corporate social responsibility. It also emphasizes the advantages of using
sustainable business practices, such as enhancing customer appeal and reducing
expenses. The paper looks at the level toward which Indian consumers are aware of
green products and how green marketing affects consumer perception. Age, income,
education, and environmental awareness are mostly just a few of the variables that
the study may take into account when examining consumer behaviour in relation to
green products. The research paper's model uses descriptive and empirical
approaches, primarily by using a questionnaire to gather information from a sample
of 100 people in Bangalore, India.

The study collects data pertaining to the research problem using the target
population, sampling strategies, and sample size. The survey's objective is to
investigate how consumers' perceptions of green marketing and the environment are
affected. The survey questions or the data analysis techniques used are not further
explored in the paper.

The research paper's results suggest that although people are generally aware of green
products, few of them are familiar with their brands. However, the majority of people
concur that using green products will lessen the environment's negative effects.

4) Protecting Bengaluru’s children: Time to act for clean air around

schools (2020)
 KR Bharath Kumar Reddy is the author of this article's research. The study looks
into how the health of children is affected by the air quality near schools in
Bengaluru, India. The introduction of the paper emphasises the lack of research on the
air quality near schools in Bengaluru as well as the health risks associated with air
pollution, particularly for children. Data on air quality gathered from government air
monitoring stations and the Healthy Air Coalition's network for air monitoring
are some of the variable factors used in the study.

The number of schools and teachers and students in the areas under investigation.
Children's population in Bangalore city according to the 2011–12 census. Location of
cameras throughout Bengaluru. The UK's policy and guidance measures to lessen air
pollution near schools. These variables were taken into account when evaluating air
quality throughout the day and year and when formulating suggestions for
Bengaluru's schools to improve the area's air quality. The Healthy Air Coalition's
network for air monitoring and government air monitoring stations served as part of
the study's methodology to collect data on air quality. Likewise, data on the number
of schools and students in the study areas, the number of children who live in
Bangalore City, and the locations of the monitors were gathered. The study's findings
were analyzed, and recommendations for bettering Bengaluru's air quality near
schools were made using the analysis.

According to the study, Bengaluru's schools are surrounded by poor air quality with
high concentrations, notably during school hours and bus arrival and departure times.
The study suggests reducing traffic and promoting active transportation as ways
to clean up the air around schools.

5) The role of place attachment in defining a relationship between green

awareness, conservation commitment and environmental responsible
behaviour of University students in India (2022)

Along with Parvinder Kaur, Asif Javed is the paper's co-author.

The role of place attachment in defining the relationship between Green Awareness,
Conservation Commitment, and Ecologically Sound Behaviour among Indian
University Students is discussed in the paper's abstract. It also states that a total of 352
valid questionnaires were obtained and analysed, and that the data was collected
from the top ten universities in India awarded for trying to adopt green and
sustainable practices. The results indicate that while place attachment moderates the
overall relationship, students' environmental awareness can positively influence their
conservation commitment and also lead to the adoption of environmentally
responsible behaviour. The variables of environmental awareness, commitment to
conservation, behaviour, and place attachment were monitored by a survey
questionnaire for the study. Structural equation modeling was used to examine the
relationships between these variables in the data.
 The paper's conclusion implies that learners are aware of and inclined to
practice environmental preservation. The study emphasizes how essential it is for
organisations and authorities to raise public awareness of environmental needs. As a
result of place attachment, the relationship between both green awareness and
conservation commitment and ecological integrity is moderated emphasizes.

6) E-Waste Management: A Case Study of Bangalore, India (2009)

P.K. Jatindra and K. Sudhir, authors from the Department of Biotechnology and
Bioinformatics. The study talks about the issue of electronic waste, or "e-squander,"
which is becoming more and more of a problem due to the quick aging of electronic
devices. E-waste is a complex mixture of significant and hazardous materials,
including priceless and base metals, toxic chemicals, and burnable materials. The
study looks at a variety of e-waste disposal methods, including burning,
landfilling, remanufacturing, reuse, and reuse. It emphasizes the necessity of
prioritizing reuse and reusing over removal. The board, removal so over course of
the device's lifespan, pre and post-use, and item assembly are all sources for
electronic device disposal. The significance of emphasizing reuse and recycling over
disposal, is given the significant and hazardous materials contained in e-waste. Given
Bangalore's e-waste collection, streamlining, and recycling frameworks, more
advanced training is required.

The methodology for the paper involved organizing an overview and data
collection for Walk 2009 in Bangalore, India. The evaluation of current strategies
implemented by e-waste boards in Bangalore's suburbs, such as the Dobaspet Modern
and Bangalore Rustic Locale, is yet another aspect of the focus. The advantages of the
renovated or redesigned items, which add value and prevent a faster stream rate all
throughout the entire system, are considered to be dependent on the material flow.
According to the study, this approach is one of the best ways to lessen the massive
amount of electronic waste and develop businesses and jobs in the recycled goods
market.

7) Electronic Waste Management System in Bangalore (2017)

The authors are CK Nagendra Guptha and GL Shekar. This section investigates
Bangalore, India's e-waste problem, which is helped brought on by developed nations'
offloading of electronic products and the rapidly depreciating nature of electronic
equipment. E-waste can pollute the water’s biological systems and pose a serious
health hazard because it is non-biodegradable and contains more than 1,000 different
hazardous substances. Electronic products age quickly. Lack of knowledge and
awareness regarding trustworthy e-waste removal. the consequences contained in
electronic waste and the fact that it is not biodegradable. In any case, it tries to claim
that a disaster is arising because of the increasing volume of electronic waste
produced in Bangalore and other significant Indian cities like Chennai and Pune. In
 this essay, Bangalore's current e-squander the executives’ framework is discussed,
and a new e-squander the board framework is proposed.

A market analysis, an assortment strategy plan, an assessment of assortment and

capacity strategies, a collaborative effort with other businesses, a connection with
training organizations, and paid professional services for maintenance and support are
included as part of the suggested framework.

According to the study's conclusion, Bangalore currently lacks a comprehensive

system for managing e-waste, and current efforts by the government and a few
organizations are only focused on a small portion of the total amount of e-waste
produced. The report emphasizes the necessity of concerted efforts by numerous
members of the electronic product value chain, the academic community, and the
public authority to create and implement a comprehensive e-waste-the-board
framework in Bangalore.

8) Measuring and Modelling Electric Vehicle Adoption of Indian

Consumers (2022)

Meghna and Ashish Bhat are the authors of the article, respectively. The significance
of environmentally friendly mobility technologies, like electric vehicles, in lowering
greenhouse gas emissions from the transportation sector is covered in the introduction
to the paper. It demonstrates that there hasn't been much expansion in the use of
electric cars in India, despite subsidies given to both consumers and manufacturers. A
variety of variables The effects of eight different factors on consumer intentions to
buy electric cars are looked at in this paper. It included: Environmental sensitivity;
optimism for technology. The paper's method includes using a standard survey to
gather information from 675 students in Bengaluru, India. a better comprehension of
acceptance The survey included questions about the eight facets.

The investigation was built on an analysis of the use of technology (UTAUT)

paradigm. The paper's conclusion states that technological enthusiasm, social image,
social influence, perceived benefits, and performance expectations are factors that
positively influence a consumer's intention to buy an electric vehicle while enabling
circumstances and anxiety are factors that negatively influence adoption. The study
highlights how important it is to take consumer values and attitudes into account
when working to increase the adoption of electric vehicles. Politicians and planners
should focus on improving the conditions that will encourage the adoption of electric
vehicles, such as government subsidies and the infrastructure for charging them,
according to the research.

9) Environmental laws in India; Challenges of Enforcement (2005)

 VK Agarwal is the article's author. The need to protect, preserve, and augment the
human environment—which includes both physical and biological ecosystems
mentioned in the paper's emergence. The biological environment is made up of plants,
animals, and other species, whereas the physical environment is made up of land,
water, and air. The two environments depend upon each other. The term "variable
factors" refers to a broad spectrum of components or occasions that are subject to
modification or change and may have an effect on the environment. The extent of
pollution, the condition of the climate, deforestation, and human impacts are a few
examples of these variables. In accordance with the study, in cases of environmental
pollution, ecological harm, and disputes over natural resources, it is necessary to
provide natural researchers with the required expertise. The two experts in the
Environment Courts, in addition to the one judge, should be two ecologists and other
scientists. The paper suggests a two-tier system, which could eventually be extended
to the district level, with one tier operating at the state level and the other at the
federal level. Both civil actions seeking compensation for victims of pollution or
environmental harm as well as criminal prosecution cases involving violations of
various environmental laws may be heard by these courts. For effective enforcement,
a whole and integrated environmental protection law is needed. To effectively and
efficiently implement these rules, everyone in society must have a positive attitude.
These findings imply that despite the existence of numerous environmental protection
laws, their application has been unsuccessful.

10) Environmental Education in Schools: The Indian Scenario

Sonowal, who is connected to Mumbai, India's Tata Institute of Social Sciences. With
a concentration on social sciences like sociology, economics, political science, and
public health, India's renowned Tata Institute of Social Sciences is a leading research
organisation. Environmental Education (EE) is crucial for developing a population
that is aware of and concerned about the environment, with the knowledge, attitudes,
commitments, and skills to work towards solving current problems and preventing
new ones. The study focuses on environmental education initiatives and the function
of NGOs in raising public concern for and awareness of environmental problems. It
makes no mention of economic or production variables, such as variable components.
It is based on a review of existing literature and qualitative research, as the paper
discusses the current state of environmental education in India and the role of
NGOs in promoting environmental awareness. The paper also draws on data
collected from 12 NGOs working on environmental education programs in India. The
paper's conclusions state that the CEE central is not actively involved in
environmental education programmes at schools and that the NGOs examined are
committed to their goals, but that there are some strategic considerations to be made.

11) Understanding Environmentally Responsible Behaviour of

Ecotourists: The Reasoned Action Approach
 Surya and Gyan are affiliated with Arizona State University's School of Community
Resource and Development in Phoenix, Arizona, USA. This information is crucial
since it gives the reader access to the researchers' qualifications and institutional
affiliation. The promotion of ecotourism as a form of tourism that is kind to the
environment and the significance of ecotourists acting responsibly for the
environment are covered in the paper. It also emphasises the necessity of
comprehending what motivates or deters such behaviour. To understand how various
factors, including sociodemographic traits like age and trip characteristics like trip
duration and group size, affect tourists' environmental behaviour, the paper looks at
a variety of factors, including psychological ones like environmental attitude,
subjective norm, and perceived behavioural control. The data were analyzed using
multiple regression analysis to understand the factors influencing tourist
environmental behaviour.

The paper also discusses the limitations of the study and suggests directions for future
research. The findings suggest that ecotourism planners and managers should focus on
promoting environmentally responsible behaviour by targeting these factors. The
paper also highlights the need for further research to better understand the complex
relationship between these variables and TEB.

12) Environmental Education in India – The Shifting Paradigm.

Shailaja Ravindranath Environmental education in India has undergone a

significant shift in paradigm over the past few years. The focus has
moved away from traditional classroom-based learning to more
experiential and practical forms of education that are designed to create a
deeper understanding and connection with nature. Environmental
Education (EE) has grown so vast. It has embraced so many concepts,
ideas and practices, since its emergence in the 1970s, that it is
increasingly becoming difficult to define its boundaries. Growing concern
about environmental issues, including climate change among people,
rapid growth of mass media like radio and television, increasing
availability of the internet facility, improvement in the satellite
communication facility for cost effective training, In conclusion, the
shifting paradigm of environmental education in India reflects a growing
recognition of the importance of sustainability and conservation in the
face of global environmental challenges. By embracing more experiential,
collaborative, and technology-driven approaches, educators are creating a
new generation of environmentally conscious and empowered citizens
who can make a positive difference in their communities and beyond.
13) How well are we managing E-waste in India: evidences from the city
of Bengaluru

Anwesha and Madhav are affiliated with the Jawaharlal Nehru University's Center
for Studies in Science Policy. the difficulties in managing municipal solid waste
(MSW) in emerging nations because of increasing urbanisation and population
increase. The study focuses on the problem of electronic garbage (E-waste), which
is produced by outdated electrical and electronic equipment. (EEEs). The
production of e-waste has exponentially increased due to the increased demand for
electronics; to prevent the loss of resources that are crucial to the economy,
responsible management practises and disposal methods are needed. To prevent the
loss of economically important materials, responsible management practices, adequate
infrastructure, and environmentally friendly disposal methods are required. This
article tries to examine the present E-waste disposal methods in India, with a focus on
Bengaluru. a qualitative study methodology to assess the existing E-waste disposal
practises in India, specifically in the city of Bengaluru. The latest E-waste
(Management) Rules, 2016 name three industries—IT and electronics, banking, and
education—as "bulk consumers" of electrical and electronic equipment (EEE). The
authors conducted semi-structured interviews with these stakeholders. The interviews
were performed to learn more about the stakeholders' difficulties, current E-waste
management processes, and their compliance with the new EPR criteria. In Bengaluru
and other major Indian cities, managing e-waste is a difficult problem.
According to the authors, the solution to India's E-waste concerns is a transparent
system with sufficient infrastructural provisions and administrative oversight.

14) Effect of gender on Environmental awareness of Post-graduate

students

K. Shivakumara is a member of the Department of Psychology at Karnataka

University in Dharwad. The paper's opening emphasises the significance of
environmental challenges and the necessity for sustainable development. It also
implies that human maladaptive behaviour is at the source of environmental issues.
The variable factor is gender, and the study intends to investigate the influence of
gender on post-graduate students' environmental consciousness. According to the
study, socio-demographic characteristics play a little role as individual drivers of
environmentalism. A comparative analytic approach was developed to investigate the
influence of gender on postgraduate students' environmental awareness. Students from
science and social science fields from various parts of Karnataka state participated in
the study. The research comprised students in the third semester of Botany,
Chemistry, Geography, Geology, Applied Genetics, Physics, and Zoology at
Karnataka and Bengaluru Universities. A questionnaire survey was used to collect
 data, and statistical analysis was undertaken to evaluate the hypothesis. When
educational courses were maintained constant, gender had no significant influence on
environmental awareness, according to the study. The concept that females are more
environmentally conscious was debunked.
The research contends that education, rather than gender, is critical in raising
environmental consciousness. The findings also point to the need for more study to
investigate the influence of gender on environmental awareness while taking other
factors into account.

15) Examining environmentally responsible behaviour, environmental

beliefs and conservation commitment of tourists: a path towards
responsible consumption and production in tourism (2022)

This piece was produced by Ataul Karim Patwary. The importance of environmental
protection in tourism is discussed in the paper's introduction, together across with how
it has evolved over the past 30 years into a significant factor in market behaviour. The
study focuses on how tourists in Malaysia handle things sustainably in terms of
their beliefs about the environment and commitment to conservation. The authors
stress the value of protecting natural resources in untouched or undeveloped areas for
environmentally oriented tourism. Environmental beliefs, conservation commitment,
and environmentally conscious behaviour of tourists in Malaysia are the variable
factors being studied in the context of the essay. The research seeks to look into the
correlation between these factors and how they interact.

A quantitative methodology is applied in the paper. 1000 visitors to Malaysia were

provided with surveys by the researchers, and 731 of those were useful for further
analysis. The data were analysed by the researchers using Smart PLS version 3.2 and
structural equation modelling (SEM). In structural equation modelling, the
measurement and structural models were analysed and reported.

The paper's conclusion is that tourists' environmental behaviour in Malaysia is

significantly influenced by their environmental beliefs and commitment. In accordance
with the study, more valuable eco-tourism experiences may encourage people to behave
in an environmentally conscious manner and engage in pursuits that benefit the
environment. Future researchers and practitioners can benefit from the paper's
theoretical and practical implications.