RASHTREEYA SIKSHANA SAMITHI TRUST

R V INSTITUTE OF MANAGEMENT
CA 17, 26 Main, 36th Cross, 4th T Block,
Jayanagar
Bengaluru, Karnataka 560 041

I SEMESTER Batch 2022-2023

SUBJECT CODE: 21MBA611

SUBJECT: ORGANISATION
BEHAVIOUR

NAME OF THE STUDENT Adithya.P

Kishan Kumar R
Vamshi J
SEMESTER 1st Semester
REGISTERED NUMBER
NAME OF THE FACULTY Ms. Sowmya D. S
MARKS (out of 10)
Student Declaration

DECLARATION BY THE
STUDENT

I hereby declare that “.................................................................................” is the result of the project

work carried out by me as a partial fulfillment for the award of Master’s Degree in Business
Administration. I also declare that this report is the outcome of my own efforts and that it
has not been submitted to any other University or Institute for the award of any other degree
or Diploma or Certificate.

Signature of Student
Chapter Scheme
Sl. No. Topics covered Page Number

1. Module 1 1–4
 Introduction
 Vision, mission, values, objectives
 Products and services
2. Module 2

3. Module 3

4. Module 4

5. Module 5

6. Conclusion & Bibliography

INTRODUCTION

Titan Industries Ltd is a leading Indian company that specializes in the

production and marketing of watches, jewelry, eyewear, and other accessories.
The Tata Group and the Tamil Nadu Industrial Development Corporation
established the company in 1984 as a joint venture (TIDCO).
Titan Industries Ltd is headquartered in Bengaluru, Karnataka, and has a
significant presence both in India and internationally. Titan, Fastrack, Sonata,
Xylys, Nebula, and Zoop are among the many brands owned by the company.
Titan Industries Ltd's watch division is the world's fifth-largest integrated watch
manufacturer, producing analog, digital, and smartwatches. The company's
jewelry division, TANISHQ, provides a diverse range of products.
Fastrack was positioned in 2005 as an independent accessory brand aimed at
urban youth. Fastrack launched sunglasses in the same year with the goal of
becoming a fashion brand, followed by bags, belts, and wallets in 2009.

TIMELINE OF TITAN
TITAN’S VISION

We create elevating experiences for the people we touch and

significantly impact the
The world we work in.

MISSION
We will do this through a pioneering spirit and a caring, value-driven
culture that fosters innovation drives performance, and ensures the
highest global standards in everything we do

VALUES
Customer-first: Customers take precedence over all else, always.

People make the brand: Titanians are at the heart of our success

and that is why their dreams and aspirations are at the forefront of
our brand policy.

Culture and teamwork: High performance is a way of life.

Creativity and innovation: Driven by innovation and creativity, we

focus on smarter approaches and newer technologies.

Passion for excellence: In all our pursuits, we ceaselessly strive for

excellence.

Corporate citizenship: We ensure that a part of our resources is

invested in the environment and community betterment.

"Titan Company Limited continues to grow and set new standards for
innovation and quality with each new offering”
. OBJECTIVES

• Titan Industries Limited is an Indian company that operates in the

watch, jewelry, and eyewear industries. The company has several
objectives that guide its operations, including:

• To be a market leader: Titan Industries aims to maintain its

position as a market leader in the watch, jewelry, and eyewear
industries. The company strives to achieve this by continuously
innovating and offering high-quality products that meet the
changing needs and preferences of its customers.

• To provide exceptional customer service: Titan Industries is

committed to providing exceptional customer service to its
customers. The company aims to create a positive customer
experience by providing prompt and efficient service, resolving
customer complaints promptly, and offering after-sales support.

• To expand its product range: Titan Industries aims to expand its

product range by introducing new and innovative products in the
watch, jewelry, and eyewear segments. The company is constantly
researching and developing new products that meet the changing
needs and preferences of its customers.

• To maintain a strong brand image: Titan Industries is committed

to maintaining a strong brand image in the market. The company
invests in advertising and marketing campaigns to promote its
products and create brand awareness among its target audience.

• To ensure sustainability: Titan Industries is committed to

operating in an environmentally sustainable and socially responsible
manner. The company aims to reduce its environmental impact by
adopting sustainable practices, such as using renewable energy
sources and reducing waste generation.
SUSTAINABILITY POLICY

At Titan, we are committed to integrating environmental, social, and

ethical principles into our business vision of creating an elevating
experience for the people we touch and significantly impacting the
world we work in.

Towards this Titan shall ensure that:

 Clean safe and healthy work conditions are provided for all
people working on or on behalf of the Titan.
 Clean and green technologies are introduced and implemented
in our operations, as well as promoting “reduce and recycle”
practices.
 We work with the communities in the locations we operate and
contribute to making a difference in the quality of their life.

"Titan Company Limited continues to grow and set new standards for
PRODUCTS AND SERVICES

TITAN WATCHES

Titan is a well-known Indian watch brand that was founded in 1984 and
is a subsidiary of the Tata Group, one of India's largest conglomerates.
The company offers a wide range of watches, including analog, digital,
and smartwatches, in a variety of styles, designs, and price ranges.
Titan's watches are known for their high-quality materials, durability,
and attention to detail, making them a popular choice among consumers
in India and around the world. The brand has won numerous awards for
its innovative designs and marketing strategies, including the prestigious
Red Dot Design Award

TANISHQ

Tanishq is a well-known Indian jewelry brand that was launched in

1995 and is a subsidiary of the Tata Group. The company offers a
wide range of jewelry, including gold, diamond, and platinum
pieces, as well as traditional Indian designs and modern
contemporary styles. Tanishq's jewelry is known for its exquisite
craftsmanship, quality materials, and innovative designs, which
have won numerous awards and accolades over the years

TITAN EYEWEAR

Titan Eye Plus is a leading Indian eyewear brand that is a subsidiary of

the Tata Group. The brand was launched in 2007 and offers a wide
range of eyeglasses, sunglasses, and contact lenses, catering to
different styles, needs, and budgets. Titan Eye Plus is known for its
innovative products, high-quality materials, and affordable prices,
which have made it a popular choice among consumers in India. The
brand has a strong retail presence, with over 600 stores across 200
cities in India, as well as an online store that offers a seamless
shopping experience.