MM 213

Submitted to:
Joanne Saab

Submitted by:
AGAYAN, Cliff Jonel T.
FLORES, Lire Anthony
RIGONAN, Leomer
SIOLAO, Frinces V.
ZAMORA, Mary Christine Joy R.

Activity 1
4P’s
The marketing mix, also known as the four P's of marketing, refers to the four key
elements of a marketing strategy: product, price, place and promotion.
 Product. The item or service being sold must satisfy a consumer's need or
desire. Anything tangible or intangible that is offered for attention, acquisition,
use, or consumption that is capable of satisfying needs. Included are objects,
people, places, services and ideas.
 Price. An item should be sold at the right price for consumer expectations,
neither too low nor too high. Refers to where the product is available in the
marketplace. Can cover two areas, including channels of distribution such as
wholesalers and retailers handling products between manufacturers/producers
and consumers and physical distribution such as inventory control facilities,
warehousing, and transportation of products.
 Promotion. The public needs to be informed about the product and its features
to understand how it fills their needs or desires.  Designed to persuade
consumers to buy the product, promotion may include advertising, publicity, sales
promotions, and personal selling.
 Place. The location where the product can be purchased is important for
optimizing sales. The cost of a product can influence the product’s image and
likelihood of purchase. It is the only revenue generating avenue in the marketing
mix. Price is often based on competition, customer needs, government
regulations, and more.
That’s why salespeople are the “front line” for any retailer.  And, any store personnel
should feel that servicing the customer is their most important job whether they are
salespeople, stock room personnel, or floor managers. Product, pricing, place, and
promotion.  These are the “4 P’s” of successful retailing.  Together, the product, place,
price, and promotion of a store, service, or product should satisfy customer’s needs and
company’s objectives.

Activity 2
Categories Sub-categories

 Soaps  Powdered and Bar

 Milk  Saturated and Unsaturated
 Clothing and foot wares  Clothes and shoes
 Papers  Specialty paper, bond paper, type
 Oil writing paper
 Vegetable oil and cooking oil