First Exam

Reading Visual Arts (GE 20)

Name: Daniel C. Paclibar Jr. Code: 8195 Time: 2:30PM - 3:30PM Permit #:

I: Definition of Terms – 20 pts

Define the following terms in a concrete and concise way. 2 pts each

1. Visual Culture
Visual culture refers to the physical, or visible, representations of a people, state, or
civilisation, and collectively represents the qualities of that body as a whole. It is mostly
concerned with how people perceive the visual arts.

2. Visual matter
Visual Matter is a hands-on group of creative people. It is seen as charming or attractive. It is
a feature that is believed to be pleasing or aesthetically appealing.

3. Semiotics
Semiotics is an inquiry of how meaning is formed and conveyed. Its roots may be traced back
to the academic study of how signs and symbols (both visual and verbal) produce meaning.

4. Sign
Signs are often visual cues with a single meaning or several meanings bundled into one.

5. Text
In literary theory, a text is any item that can be "read," whether it be a piece of literature, a
street sign, a building layout on a city block, or clothing fashions.

6. Context
Context is defined as "a frame that surrounds the event and offers resources for suitable
interpretation."

7. Cultural Literacy
Understanding the traditions, regular activities, and history of a group of people from a
specific culture is referred to as cultural literacy.

8. Genre
A type of artistic production, such as music or literature, that is distinguished by similarities in
form, style, or topic matter.

9. Technology
Technology is the collection of all techniques, skills, methods, and procedures utilized in the
creation of products or services or the achievement of goals such as scientific research.

10. Reading the visual

It is the act of inferring a meaning by reviewing information, preferences, habits, and personal
or societal situations.
II: Visualization and Essay– 30 pts
A) Post a picture / image according of your choice.

B) Explain - What makes the chosen picture significant to you?

This is a cover art for my first ever track. Cover art is a sort of artwork that appears on the
outside of a published object such as a book (typically on the dust jacket), magazine,
newspaper (tabloid), comic book, video game (box art), music album (album art), CD, VHS,
DVD, or podcast as an illustration or photograph. As you look closely and pat attention to the
details you can see the title of the song and the name of the artist. There is also a
catchphrase there saying that “Something is Coming”.

This cover art speaks a thousand words as what the artist said in his song. The cover art
shows musical intruments in the background of the artist because it depicts how the artist
wants to be noticed and heard through his voice even though the audience can’t see his face.
“No Caps” means telling no lies and this is what the main topic of the song. You can also see
the name of the artist “Don Sagan” on every side except the bottom one because the artist
believes that he can either stay on the same level or go straight up and elevate.

The cover art is simply a symbol of truth to the artist. Though there are a lot of activity
happening in the cover art, you can only notice the picture of the artist mainly because this is
the main reason of the artist to get noticed first. Once he got the attention of the audience
then it’s their job to examine the whole cover art and try to decipher the meaning of the words
and symbol that is applied in the cover art. It’s all about seeking truth behind the people.
Listen to the song if you want to know the truth.
C) Have a colorful and unique design of your output.