Jane Hernandez

INTERNATIONAL SALES & MARKETING EXECUTIVE

Expertise in global business development with hands-on experience in cultural and
economic affairs in American and European countries.

abc@gmail.com 0000000000

Profile Summary
Strategic sales and marketing specialist with over 15 years of cross-cultural experience in Sales & Marketing. Identified new
business avenues and grew product portfolio from 1 to 6; created a global presence spanning 30 countries within a short
span of 3 years. Penetrated markets in Brazil, Latin America and Argentina. Established key alliances with German based
manufacturers that generated over $8 million in sales in 2 years. Expertise in product development and new product
launches for emerging technologies. Fluent in English and Spanish and conversant in German, French and Italian.
Extensively traveled to over 30 countries and exceptionally respectful and appreciative of diverse cultures and viewpoints.

Education
MBA (International Business) from Boston University, Boston, MA in 1998
BS (Business Administration) from Northeastern University, Boston, MA in 1996

Career Timeline Area of Excellence

Strategic Marketing
Boyce Worldwide, Boyce Worldwide,
Houston, Texas Houston, Texas Market & Competitive Analysis
Vice President of Vice President of
International Sales International Sales
Distribution Management

2003-2005 2003-2005 Start-ups & Turnaround Management

2003-2005
Customer Relationship Management

Boyce Worldwide,
Houston, Texas Business Development
Vice President of
International Sales
Product Positioning

Strategic Alliances

Contract Negotiations
 Work Experience
2008 till date

Leander Corporation, Boston, MA President of International Sales

Heading a team of 60+ representatives internationally with full accountability of all marketing initiatives. Presenting seminars
globally, preparing white papers, ROI documents and marketing collateral. Developing forecasts, conducting SWOT analyses
and plan sales cycle globally.

Significant Achievements:
Increased sales from 0 to $4M in 1 year resulting international sales growth by 50%
Developed the strategy and roadmap for organizations International expansion; conceptualized and developed new
business strategies which led to an increase in business from $12M to$20 M
Built up product portfolio from 1 to 8 and helped to forge the company’s niche as a leader in a unique market by launching
innovative campaigns, applying new sales strategies and helping to identify new products

2000-2008

Boyce Worldwide, Houston, Texas Vice President of International Sales

Significant Achievements:
Transformed underperforming operations in countries that augmented revenue increases from 20% to 100% consistently
by implementing new market strategies
Improved customer satisfaction, sales team performance and overall sales by organizing international training seminars
and executing corporate culture changes
Minimized risk exposure globally and ensured continued expansion by carefully assessing political, economic and cultural
trends internationally, and implementing proactive measures to address potential threat

1998 to 2000

Hernandez & Associates, Houston, Texas As Chief Executive Officer

Started up a company that became exclusive representative to global manufacturers of analytical instrumentation used in
quality control and research for industries including petroleum, mining, and commercial laboratories. Oversaw all functional
areas including finance, staffing, marketing, operations and international business affairs.

Significant Achievements:
Built a company from scratch to a robust $4 million enterprise and expanded to 8 global locations by bringing new products
to market and forming strategic distribution channels
Strategically positioned company as consultants and service providers that helped sell more products
Retained robust profitability margin for 10 years by monitoring cash flows, eliminating unnecessary costs and conducting
financial forecasts
Created a strong brand equity amongst customers by offering incentive programs and continuously fine tuning customer
service and support
Penetrated new markets and sustained continued growth despite highly volatile and risky environments

Personal Details
Date of Birth: 22nd May 1988
Languages Known: Tamil & English
Address : 8 Main Street, New York - 65052