Ty Ivery

LinkedIN: http://www.linkedin.com/pub/tashika-ivery-mba/5/315/190

Account & category development manager

Ambitious, Account & Category Development Manager for Colgate-Palmolive ready to take on new challenges and opportunities, aimed at achieving success in business development, sales revenue and overall company growth. Goal-driven sales/marketing professional offering a proven track record of delivering above target revenues and growing account bases. Passionate and determined to build market presence with creative and innovative strategies. Expert in building collaborative relationships with a broad range of personalities and cultures assimilating effortlessly into a variety of business environments. Imaginative, personable and articulate with strong written and verbal communication skills. History of successfully motivating and managing personnel.

Areas of Expertise
Major Account Planning, Management, Growth & Retention Integrity Based Relationship Building New Market & Trend Identification, Capture & Development High-Impact Presenter & Effective Business Development & Closer Expansion Complex Problem Solving, Team Building, Training, Conflict Resolution, Mediation & Coaching & Motivating Negotiation Category Development Strategic Partnership Building Management & Alliances Brand Strategy Development Technical Skills: Microsoft Office Suite; Syndicated Services: Nielsen; Shopper data: Household Panel; POS; SAP; CBP; FeatueVision; Space Planning

Professional Experience
Colgate-Palmolive Company, Atlanta, GA 2006-Present Account Business Manager / Category Development Manager (2009-Present) Drove distribution across Oral, Personal Care and Home Care products. Reduced cost by nearly 50% by working closely with the supply chain to ensure full truckload shipments. Increased oral care distribution by 69%, personal care by 25% & home care by 27% by filling product voids & implementing a trade up strategy. Category Development Analyst (2007-2009) Tracked and analyzed Oral and Personal Care business trends of the #4 $100M customer in net sales. Identified growth opportunities and achieved a record breaking 50% of the market share of the Colgate toothpaste portfolio in 2009; drove the growth of Colgate toothbrushes by packaging in multi-pack toothbrushes. Attained a fair share of shelf space in Soaps once the Clustering Project was implemented. Liaised with Marketing to provide unified displays and led to toothbrushes being added to end-caps storewide. Business Analyst (2006-2007) Recognized in 2007 with the Colgate-Palmolive Company Star Award for a Can-Do attitude and analytics. Tracked consumer insights and market trends to aide Category Development Managers to identify opportunities for brand and category growth. Increased oral care distribution by 18.5%, which widened the share gap amongst the competition. Prepared promotional analysis and provided key recommendations to accounts. Provided support to National Account Managers to help with new item introductions and shelf analysis.

Education & Professional Development

Master of Business Administration Concentration in Marketing, Strayer University, Washington, DC 2011 Bachelor of Business Administration Concentration in Finance and Marketing, Georgia State University, Atlanta, GA 2006 INROADS Atlanta Affiliate, Atlanta, GA 2003-2005 An organization that seeks to develop and place the best ethnically diverse students in business or industry for corporate and community leadership, while giving corporations the opportunity to develop diverse managerial talent. American Marketing Association; Georgia State University Alumni; INROADS Atlanta Alumni; National Black MBA, Inc; Network of Executive Women; Toastmasters Blood Donor, Keep A Child Alive, Operation Homefront, United Way

Professional Affiliations & Memberships