G.

Marketing Program

The marketing program for Panni Jewelries is designed to effectively leverage social
media platforms to increase brand awareness, drive website traffic, and generate leads. By
targeting the right audience and creating engaging content, the program aims to showcase the
unique benefits of Panni Jewelries' products and services. With a focus on Instagram and
Pinterest, the program includes a content calendar that features high-quality visuals, behind-the-
scenes videos, and customer testimonials. The program also incorporates social media
advertising to reach a wider audience and drive sales. By measuring the results and adjusting
the strategy as needed, Panni Jewelries can continue to refine its social media marketing efforts
and build a strong online presence.

● Social Media Influencers

hire social media influencers to promote the products. Influencers are individuals with a
large following on social media platforms like Instagram and YouTube, who have established
credibility and expertise in a particular niche or industry. By partnering with relevant influencers
who align with Panni Jewelries' brand values, the business can tap into the influencers' existing
audience and reach a wider audience who are more likely to be interested in the products.
Influencers can create sponsored content such as posts, stories, or videos showcasing Panni
Jewelries' products and highlighting their unique features. This type of influencer marketing can
not only drive sales but also boost brand awareness and credibility in a highly competitive
market. With careful selection and clear expectations, influencer marketing can be a valuable
addition to Panni Jewelries' social media marketing program.

● Facebook Traffic Ads

Using Facebook promotion ads is a great way for Panni Jewelries to reach a wider
audience and increase brand awareness. Facebook offers powerful targeting options, allowing
businesses to target specific demographics, interests, behaviors, and geographic locations. This
means that Panni Jewelries can ensure that their ads are seen by people who are most likely to
be interested in their products. Facebook ads can be customized to include high-quality visuals,
compelling copy, and calls to action to encourage users to visit the website, shop for the
products, or engage with the brand on social media.

● Raffle Promos and Ambassador Engagement

Raffle promos and ambassador engagement can be effective marketing strategies for
Panni Jewelries. A raffle promo can be used to generate excitement and incentivize customers
to engage with the brand. Panni Jewelries will offer a chance to win a piece of jewelry in
exchange for signing up for their email newsletter or following the brand on social media. This
type of promotion can not only increase engagement but also help grow the brand's email list
and social media following. In addition, ambassador engagement can be a valuable way to build
relationships with influencers or brand advocates who are passionate about Panni Jewelries'
products. Ambassadors can promote the brand on social media, create user-generated content,
and offer feedback on new products or initiatives. By building a community of ambassadors,
Panni Jewelries can amplify its marketing efforts and foster a loyal customer base. These
strategies can be used in combination with other social media marketing techniques to create a
comprehensive marketing program that drives traffic and sales for Panni Jewelries.