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Gucci - is innovating the luxury market with vibrant designs and signatures (such as bold

florals, clashing prints, snake graphics and green and red stripes) for handbags and shoes. The
brand is transforming the luxury code with Millennials achieving exponencial increases of sales
with its socially-conscious approach to marketing, innovative digital initiatives and maximalist
aesthetic that seems to be “Made for Instagram.”

NEOUS - is a new brand of women minimalists shoes that are extremely comfortable and easy
to wear with architecturally sound block heels and easy elevations. The pieces are crafted in
Italy by the same artisans that produces for big luxury brands.Hermes -

Didn´t go to move toward mass production for outlets stores, French label Hermes it has
remained quietly stalwart. It has continued to hand make each of its handbags, one by one. In
the case of some of its most coveted items such as its well-known Birkin bags, only a few are
made each year and only for preferred customers who custom order them months in advance
keeping their prices high and limiting supply, Hermes has managed to hold onto its cachet by
taking the opposite approach of many lower-price, high-end brands.

“By being exclusive they make everyone want them,” she says. “They don’t court customers;
customers go to them.”

The result has been that a $50,000 or $100,000 Hermes bag is one of the few that can retain
its value -- and in some cases, even increase its value -- years later.

Gucci

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