The issue that Lcademy choose

to address
Why is it the human resource market? And it’s potential.
Overview of the blockchain market
From 2019 to 2022, the blockchain market has developed and made impactful progress
in terms of application and has received more recognition from many governments
around the world. The explosion of DEFI (decentralized finance) and other related digital
transformation.
 Blockchain
The total market capitalization and value of blockchain crypto market has reached 2900
billion on November 10, 2021 (according to Coinmarketcap.com statistics),it was an
increase of 29 times compared to the end of 2019.
Applications such as DEX (general decentralized exchange), Lending Borrowing (general
decentralized bank), Derivatives ... and other financial instruments have been fully
developed and thus create a transparent and globalized economy operated entirely by
the efforts of millions of people through the application of blockchain technology.
Not only that, solutions related to digital transformation for both businesses and other
industries are gradually formed with the applications of NFT (non fungible token),
storing data becomes possible on blockchain by creating a tool to store information
with absolute accuracy, which then can be applied in art businesses such as pictures and
music. Digital transformation enterprises use blockchain technology to enhance the
security of information, reduce the risk of data being hacked easily through closed
blockchains of enterprises.
Vietnam is currently the leading country in the blockchain industry with the success of
startups such as AXS, Kyber Network, Coin98... which has partly affirmed Vietnam's
position in the global blockchain industry with the number of ongoing projects up to
more than 1000, the need to create blockchain-related startup solutions as well as the
need to join the blockchain industry of many businesses is growing day by day. Thus
leading to a huge demand for human resources surrounding the blockchain market
both in Vietnam and internationally..
Lcademy was created to solve the needs for Human Resource .

A few issues of the Blockchain

HR market?
Why is there a problem?
Blockchain Human Resource Market Overview
Due to the development of the blockchain market at an unpredictable rate, the demand
for HR to address existing issues in the blockchain environment is not being met. The
ease of using the blockchain environment has made it possible to deploy and operate
applications with millions of participants at a cost of only a few dollars, rather than
having to spend hundreds of thousands of dollars to handle data processing as before,
This convenience alone has led to hundreds of thousands of blockchain-related startups
being born. The demand for blockchain personnel is also expected to grow along with
this demand, with several thousands of blockchain-related startups emerging in the
Vietnamese market alone. The issue of meeting this demand is our ultimate goal, so
where is the core of this problem?
The current core human resource issues in blockchain businesses are:
1/Lack of specialized personnel requiring long training leading to time and cost losses..

2/Shortage of personnel making recruitment difficult, especially for Non-Tech positions

3/Monthly costs for a blockchain employee are currently very high due to shortage.

HR issues :

1/ Knowledge barrier with no specific education system for working in the blockchain
environment.

2/Lack of training organizations for learning the trade.

3/Difficulty in finding job opportunities as there are no organizations or assessments for
employee capabilities.

Issues with Startups HR :

1/Searching for a team to execute ideas.

2/Experiences to lead and develop projects.

3/Relationships in the blockchain market.

Creating a supportive ecosystem to connect and resolve issues for these three groups
thus help creating a market of human resource will be the goal and mission of Lcademy.
With the increasing demand for blockchain human resources in Vietnam, solving
blockchain human resource issues alone is worth hundreds of millions of dollars in
the next growth season, not to mention the development opportunities in global
blockchain human resource markets.

Lcademy’s Vision
Several pieces of the ecosystem.
Building Lcademy Deployment Roadmap
Q2-2023 Q1-2024 Q4-2024
Training organization and owning at Complete Dework
Launching Dework
least 50 KOLs Blockchain. construction
Organizing vocational training Build a library with full
Become project
courses on skills and working courses for non-tech
incubators
experience in blockchain. positions
Q2-2023 Q1-2024 Q4-2024
Expanding the market to
Blockchain HR Brokerage Building a course
many countries with the
Organization. library for startups
human resource base.

KOLs
The beginning.
What is KOLS for?
In the long-term vision for solving the personnel shortage issue in the blockchain
market, preparation is crucial. To address both the long-term and short-term outlooks
of Lcademy, the key components include training and hiring KOLs.
Balance the short-term and long-term economic problems.
Investment process
A KOL at lcademy will be equipped with the following skills:
 Video production.
 Blockchain knowledge for content creation.
 Social interacting skills.
 Building a media channel.
 Personal grooming.
The process from being a beginner in blockchain to a certified KOL will require 4-6
months of training and will start earning income and profits. There will be three main
sources of income for KOLs:
1. 1.
Renting out KOLs.
2. 2.
Booking pr on KOLs channels
3. 3.
Affiliate.
There will be a management contract for the KOLs' image as well as a fixed monthly
salary during the training period before the KOLs can generate income.
Job application email
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In addition, KOLs also have opportunities to run projects.

KOLs for hire

Service details.
The KOLs for hire will perform the following tasks:
 Support building a blockchain communication channel on Tiktok,
Youtube, Facebook, and Instagram through Short Videos content.
 Ensure the production of 6 videos per week through Short
content.
 Understand the project message for mass communication and
brand recognition.
 Produce content as requested by partners if it does not violate
community standards and affects the reputation of the KOLs..
 Use their own images to promote the project within the contract
duration.
KOL Hire Contract
 The contract value will only increase based on the deflation rate
when renewing.
 Contract duration requires at least 3 months.
 Partners are required to deposit 1 month of contract value in
advance when hiring the KOL.
 Lcademy will guarantee the quality and quantity of the KOL's
videos.
 Ensure that the KOL will not work on 2 projects at the same time.
 In case the KOL does not meet the partner expectations, Lcademy
has a policy to change within 3 months from the date of signing
the contract.
Accompanying services
 Marketing plan design (depending on customer needs)
 KPI commitment on users (depending on customer needs)
Working process
The partner contacts through email:
forbusiness@lcademy.com
Subject: KOL rental service.
Then, the partner introduces themselves and their project, Lcademy's team will review it,
and someone will contact the partner to consult on suitable KOLs.
It is extremely important that the partner has their Telegram in the email
content
The partner will choose the suitable KOLs and Lcademy will provide guidance and quote
for the partner.
Then draft and sign the contract according to the agreement.
The whole process will take less than 2 weeks of work
All rights will be worked out through the contract to ensure the partner's interests
Sample products
https://www.tiktok.com/@eirangoblockchain
Products built for trading floors
https://www.tiktok.com/@kathydao28

Booking KOLs
Service details
Quy trình làm việc
The partner contacts through email:
forbusiness@lcademy.com
Subject: Booking KOLs
After that, the customer introduce themself and their project, our team at Lcademy will
have an overview and a representative will contact you to consult on suitable KOLs after
asessment.
It is extremely important that you have your Telegram in the email content
The customer will choose the appropriate KOLs and Lcademy will provide guidance and
quotation for your partnership.
Payment will be made and the KOLs will post the video one day after receiving payment.
The whole process will take less than 3 working days

Training
Lcademy working skill in Blockchain:
After the successful first training course with over 50 participants, including over 10
participants who got a job after the course in just 3 days. Lcademy will organize training
courses for positions such as CM, BD, Researcher, Content Creators in the Blockchain
field with clients as Blockchain projects and personnel. To improve work efficiency and
bring in more revenue for the business.
Training Process:
 Mindset orientation and approaches to the job.
 Overall knowledge of the job and necessary knowledge.
 Skills necessary for the job and job tips.
 Practice.
There will be custom training services according to the partner's
needs.
Please contact email:
forbusiness@Lcademy.com
Subject: Custom training
Desired training content. Lcademy will contact customers via Telegram for consultation
and schedule the training date. An advance payment of 50% is required..
Custom Training service will have the lowest fee of 1.5k USD, customers should consider.

Content creators
Output
 Basic research.
 Copy writing.
  Create content for socials channels.
 Write standard SEO articles.
 Write community orientation articles.
Custom training
Lcademy team oriented content for the project. How to achieve goals with the users.
Guaranteed to meet the above criteria after completing the training.

Researchers
Output
 Macroeconomic.
 On-chain.
 Business Model analysis.
 Technology analysis.
 Human factor analysis.
 Token deflation and inflation analysis.
 General market information.
Guaranteed to meet the above criteria after completing the training.

Community managers
Output
 Skills in building Twitter, Tiktok, Telegram, Facebook communities
(for crypto blockchain files)
 Develop writing contests to bring content to the community
(related to desired topics)
 Guide the community (to enable self-interaction and
development)
Custom training
Will adjust to provide work direction for the CM team according to the project's
product.
Advise the branding script for CM to develop the project and coordinate with other
team members.
Advise on the direction of the community according to each stage and project goals.
Guaranteed to meet the above criteria after completing the training.

Business development
Output
 Closing sale skills.
 Tips for finding customers (B2B customer files)
 Revenue tips (for the project's product)
 Cultural knowledge (B2B blockchain)
Custom training
Will adjust to provide work direction for the BD team according to the project's product.
Provides a unique sales script for the project's BD to valued partners. Ways to
coordinate with other team members.
Guaranteed to meet the above criteria after completing the training.

HR Broker
Service details.
Services offered
High-level HR Broker provides employment. (1 month's salary as HR fee).
HR Broker with average level professionals with a large quantity. (Depending on the
number)
High-end HR Broker (2-3 months salary depending on the individual).
Recruitment standards
Lcademy will conduct a telephone interview for potential employees.
A previous job description are required.
A small trial task will be given to ensure the applicant's ability to perform the tasks
described in JD.
Job placement is guaranteed before providing the candidate.
For Lcademy, the resume is not as important as the ability to perform the job
Working process
Contact through email:
forbusiness@lcademy.com
Subject: "Personnel Search"
The partner should introduce themselves and their project, then Lcademy's team will
review and assess,
The partner should provide information on the personnel needed, the JD, and the
number of employees required.
It is extremely important that you have your Telegram in the email content
Lcademy will then contact the partner for consultation and quotation, and the partner
should pay 50% of the personnel search fee in advance.
The contract will be draft and signed according to the agreement.
Lcademy will provide suitable candidates and the partner will conduct interviews, and
the remaining fee will be paid after one month of receiving the employee.
Lcademy will guarantee a replacement of the employee within 3 months for personal
reasons, such as negative attitude, with evidence
The total process will take less than 2 working weeks.
All benefits will be worked through the contract to ensure partners’s rights

Dework
HR problems solving platform.
HR problems solving platform.

Overview.
Deworking is a platform made specially to solve these 3 problems.

1. 1.
1. High cost of freelancer brokerage, usually up to 20% in some freelance
brokerage platforms (usually up to 20% fee) through Delaner.
2. 2.
 2.Destartup helps talented people put their startup ideas on Deworking, allowing
startups to offer bounty tasks and pay with project tokens during a time when
the token has no value.
3. 3.
3. Dehunt makes it possible for blockchain companies to search for employees at
a cost of 1usd per employee.

Issues demand solution

Dewoking
 Dework

Building a Course Library

Content
Guiding work at various positions such as CM, BD, Designer, Writer, Content Creator,
Marketers.
Guiding marketing community building, project fund work, fundraising, writing white
paper, finding the real issues of the blockchain market to solve, creating tokenomics.
Ensuring the creation of a course library for foundation to approach and build in the
blockchain sector.

Project incubator
After obtaining media and manpower, Lcademy will support potential start-up projects
and guide them to success.

KOLs ecosystem
Connections
Each KOL working on a project will be standardized KOLs. Projects using Lcademy's KOL
rental service will be added into Lcademy's partner group. Lcademy will connect projects
together and they can cooperate and create communication campaigns and product
exchange.

Lcademy will create opportunities for face-to-face interactions and events for the
partner community to interact with each other. This will create more value through
exchanging services, introducing partners, co-organizing events, conducting
communications, and numerous other benefits when participating and becoming a
partner.
Main Benefits of becoming Lcademy partner
Service Benefits
Booking KOLs discount 20%
Participate in Academy events in the fitting role. Is prioritized with a discount of
Service Benefits
(speaker, sponsor, co-organizer) 20 % to 30%
Training service Discount 10%
Employment service Discount 10%