Thisbooki sdedi

cat
edfi
rstandf
oremostto
Godal mighty
.TomyGraphicDesignAcademy
Students
,thisbooki
sforyouall
.

U n
uig
bo
kha
iG o
dswi
l
l
 ENT
CONT 1.
I
2.
nt
Gr
roduc
aphi
tion.
cDes i
gnElements.
3.
GraphicDes i
gnPrinci
pl
es.
4.
TypesofGr aphi
cDes i
gn.
5.
Rec ommendedBook s.
6.
Des i
gnT ools.
7.
Mistakest oavoi
d.
8.
My7Gol denRul esofDesign.
 Ev
erybodywant
stobedi
f
fer
entandst
andout
f
rom t
hecr
owd.
Theneedf
orgr
aphi
cdesi
gnhas
i
ncr
easedev
ersi
ncebr
ands
,compani
es,smal
l
busi
nesses
,andt
hel
i
kessawt
heneedf
ort
hem
t
odi
f
fer
ent
i
atet
hemsel
vesf
rom t
hecompet
i
ti
on
wi
t
htheuseofvi
sual
ident
i
tyel
ement
s.

Gr
aphi
cdesi
gni
ssi
mpl
ytheactof
communi
cat
i
ngwi
t
htheuseofdesi
gnel
ement
s
TheBeginners’ suchasl
i
nes
,text
,shapes
,for
m,andsoon,wi
t
h
GuidetoGraphic apr
operunder
standi
ngandappl
i
cat
i
onofdesi
gn
Design pr
inci
pl
es.

@t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 02
Gr
aphi
cdesi
gnhast
akenal
otofshapesov
ert
he
y
ear
s.T
obet
terunder
standt
hei
mpor
tanceof
gr
aphi
cdes
ign,l
et’
stak
eawal
kdownmemor
y
l
ane.

n1890s
I ,Ar
tNouv
eauwasagl
obal
mov
ement
t
hati
nfl
uencedt
hecr
eat
i
vedes
igni
ndust
ry.
Art
Nouv
eaupl
ayedabi
grol
einbr
idgi
ngt
hegap
bet
weenmoder
ngr
aphi
cdesi
gnandhi
st
ori
cal
ac
ademi
car
t.I
tischar
act
eri
zedbysi
nuousl
i
nes
andf
l
owi
ngor
gani
cshapesbased.

Moder
nism(
1950s)
,becamepar
toft
hegr
aphi
c
desi
gnhi
st
ory
,encour
agi
ngdes
ignst
hatr
efl
ect
s
t
henat
ureoft
hemoder
nsoc
iet
y,wi
t
htheus
eof
si
mpl
eshapes
,bol
dcol
ors
,andmoder
nfont
s.
Thi
swasamaj
orboosti
nthehi
st
oryofgr
aphi
c
desi
gn.

@t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 04
Dur
ingt
heWor
ldWar1,gr
aphi
cdesi
gner
swher
e
abl
etot
akemoder
nism as
tepf
urt
her
,wi
t
hmor
e
us
eofgeomet
ri
cshapes
,cont
rast
i
ngcol
ors
,the
Ar
tDecoEr
awascr
eat
ed.
Thi
ser
acamewi
t
h
desi
gnsai
medatshowcasi
ngsl
eeksenseof
el
egancet
hatr
epr
esent
sweal
t
hand
s
ophi
st
icat
i
on.

I
nthe20t
hcent
ury
,theI
nter
nat
i
onal
t
ypogr
aphi
cal
styl
eal
soknowast
heSwi
ssSt
yl
e
ofdesi
gn,wasor
igi
nat
edi
nSwi
t
zer
land.
Thi
s
f
ormedt
hebasi
sforal
otofdev
elopmentwi
t
hin
t
hehi
st
oryofgr
aphi
cdes
ign.
Thi
sst
yl
eofgr
aphi
c
des
ignf
ocusesmor
eont
heuseofsans-
ser
if
f
ont
srat
hert
hansk
etches
.

@t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 06
Mostoft
hebes
tcompani
esi
nthewor
lduse
gr
aphi
cdesi
gnasat
ool
ever
ydaywi
t
hthei
r
s
oci
almedi
amar
ket
i
ngandcont
entmar
ket
i
ng
ef
for
ts,t
oensur
etheypas
sther
ightmessaget
o
t
her
ightaudi
enceandatt
her
ightt
i
me.

Gr
aphi
cdesi
gnf
ormewi
l
lal
way
shav
eal
i
feofi
t
s
ownr
egar
dlessoft
heshapet
heWor
ldt
akes
.

Thi
ssk
il
lwasn’
ti
nvent
edy
est
erdaybysomeone
i
nneedofmoneyorat
tent
i
on.
Ther
ewoul
d
al
waysbeaneedf
orconnec
ti
ngwi
t
hpeopl
evi
a
emot
i
ons
,andwhatbet
terwayt
odosot
hanwi
t
h
vi
sual
element
s.

@t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 08
 Desi
gnFundament
alsmaynotseem asabi
g
deal
tos
ome,butt
heyar
ewhatf
orm ev
eryt
hing
weseei
ndesi
gnt
oday
.

Ther
ear
eel
ement
singr
aphi
cdesi
gnt
hatf
orms
t
hef
oundat
i
onf
orev
erygr
eatpi
eceofwor
kyou
s
eeoutt
her
e.Forev
erydes
ignt
hatwascr
eat
ed
t
her
ewasacombi
nat
i
onofsomei
fnotal
lof
t
hes
edesi
gnel
ement
s.

Graphi
c
Design
El
ement s
@t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 10
Desi
gnel
ement
spl
ayar
olei
ngi
vi
ngy
our
desi
gnsf
orm andst
ruct
ure.
Theel
ement
sof
desi
gnsar
eli
kepar
tsoft
hebody
.Des
ign
el
ement
sar
eli
ket
ool
sint
hehandsofa
gol
dsmi
t
h.

@t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 12
 Al
i
necanbest
rai
ght
,thi
ck,c
urv
ed,t
hin,s
oli
dor
Gr
aphi
cDesign dashed.
Linesar
epower
ful
desi
gnel
ement
sfor
El
ement“
Line” addi
ngst
ruct
uret
oal
ayoutorcompos
it
ion.

Li
nescanbeusedt
ofr
amei
nfor
mat
i
onandt
o
di
vi
dei
nfor
mat
i
on.
Itcanal
sobeusedt
oadd
hi
erar
chyandemphasi
s,t
odecor
ateandt
odr
aw
t
heey
etoaspeci
f
icpoi
nt.

@t
heunui
gbok
hai
gods
wil
l @gbmdes
igns
andpr
int
s PG 13 @t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 14
 I
ndes
ignel
ement
s,shapesar
eel
ement
swhi
ch
Gr
aphi
cDesi
gn hav
ejustt
wodi
mensi
onsandar
emeasur
edby
El
ement“
Shape” t
hei
rhei
ghtandwi
dth.

Shapesar
edef
i
nedbyboundar
ies
,suchas
l
i
nesorcol
orandcanal
sobecr
eat
ed
wi
t
hnegat
i
vespace.

@t
heunui
gbok
hai
gods
wil
l @gbmdes
igns
andpr
int
s PG 15 @t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 16
 Anyt
hree-
dimensi
onal
obj
ecti
scal
l
edaf
orm.
Gr
aphi
cDesi
gn ‘
For
ms’
aret
he3Dequi
val
ent
sof
‘shapes
’andas
El
ement“
For
m” suchar
emeasur
edbyt
hei
rhei
ght
,wi
dth,and
dept
h.

For
mcanbedef
i
nedbyal
otoft
hingssuchas
t
hepr
esenceofshadowsonsur
facesorf
acesof
anobj
ectandcanbeenhancedbyt
one,t
ext
ure
andcol
or.

Geomet
ri
cfor
msar
etypi
cal
l
ymanmadeus
ing
mac
hines
.Whi
l
eOr
gani
cfor
msar
efor
mst
hatar
e
i
rr
egul
arornat
ural
.

@t
heunui
gbok
hai
gods
wil
l @gbmdes
igns
andpr
int
s PG 17 @t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 18
 Col
ori
sonecr
uci
alel
ementoft
hewor
ld,whi
ch
Gr
aphi
cDesi
gn desi
gner
sneedst
opayat
tent
i
ont
o.
El
ement“
Col
or”
War
m &Cool
Col
orpl
aysoneoft
hebi
gges
trol
esi
ngr
aphi
c
Pr
imar
yCol
ors Secondar
yCol
ors T
ert
i
aryCol
ors Col
ors

des
ign.
Wit
hcol
ory
oucangi
veemphasi
s,i
tcan
al
sobeusedt
ogi
veor
gani
zat
i
ont
oyourwor
k,i
t
canc
reat
eimpactandcr
eat
easpeci
f
icl
ookand
f
eel
inapi
eceofgr
aphi
cdesi
gnwor
k.
Col
oroppos
it
eeachot
heri
nthecol
orwheel
.

Ac
olorwheel
ist
heor
gani
zat
i
onofc
olorhues
ar
oundaci
rcl
e.
Shadesandt
i
ntsoft
hesamecol
our
.

Col
orsf
oundcl
oset
oeac
hot
heront
hecol
ourwheel
.

Spac
edequal
l
yont
hecol
ourwheel
.
Col
orWheel Col
orSpect
rum

@t
heunui
gbok
hai
gods
wil
l @gbmdes
igns
andpr
int
s PG 18 @t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 19
 Thi
sref
erst
hesur
fac
equal
i
tyofanel
ement
.
Gr
aphi
cDesign
El
ement“
Textur
e” I
ndes
ignt
her
ear
e2k
eyt
ypesoft
ext
ure:
I
maget
ext
uresandPat
ter
nText
ure.

I
maget
ext
urei
sgener
atedf
rom acombi
nat
i
onof
or
gani
corgeomet
ri
cshapesandcol
or.

Pat
ter
ntext
urei
sal
sogener
atedf
rom or
gani
cor
geomet
ri
cshapesandcol
ourt
houghpat
ter
n
t
ext
urei
smos
tl
ymanuf
act
ured.

@t
heunui
gbok
hai
gods
wil
l @gbmdes
igns
andpr
int
s PG 20 @t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 21
 Thear
eawi
t
hin,ar
ound,abov
eorbel
owan
Gr
aphi
cDesi
gn el
ementorel
ement
siscal
l
edSpac
e.
El
ement“
Space”
I
ndesi
gnt
her
ear
etwot
ypesofspace:
Posi
t
ivespaceandNegat
i
vespac
e.

Posi
t
iveSpace Negat
i
veSpace Pos
it
iv
espacer
efer
stot
heshapesofobj
ect
s.

Negat
i
vespacei
sthewhi
t
espac
eorempt
y
spacewhi
chi
sthepar
toft
hedes
ignt
hati
snot
t
her
e,t
hespacebet
weent
hevi
sual
element
s.
Thi
scanal
sobet
hebac
kgr
oundc
olourofa
des
ign.

@t
heunui
gbok
hai
gods
wil
l @gbmdes
igns
andpr
int
s PG 22 @t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 23
 T
ypogr
aphyi
nvol
vesar
rangi
ngat
ypef
acei
n
Gr
aphi
cDesign v
ari
ouscombi
nat
i
onsoff
ont
,si
ze,andspaci
ng.
El
ement“
Typography”
“
Typef
ace”r
efer
sspeci
f
ical
l
ytot
hes
hapeand
s
tyl
eoft
hel
ett
ers
,or
gani
zedi
ntoasetbasedon
t
heal
phabet
,number
s,andpunc
tuat
i
on.

Fonti
sani
nst
anceofat
ypef
ace.
Forexampl
e
“
TimesNewRoman”
,whi
chi
soft
heSer
if
T
ypef
ace.

@t
heunui
gbok
hai
gods
wil
l @gbmdes
igns
andpr
int
s PG 24 @t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 25
 Beaut
ytheysayi
sint
heey
esoft
hebehol
der
,but
t
hatdoesn’
tcal
lf
orl
ackofst
ruc
tur
eorat
ast
efor
excel
l
ence.
Indesi
gnt
her
ear
erul
es,pr
ocedur
es
andf
ormul
ars
.

Gr
aphi
cDesi
gnPr
ini
cpl
esar
ethos
erul
eswe
appl
yusi
ngdesi
gnel
ement
stocr
eat
ebeaut
i
ful
andamazi
ngpi
ece.

Agoodunder
standi
ngoft
hesepr
inci
pl
eswoul
d
Graphic
Design gui
dey
ouonhowt
ouseandappl
ytheel
ement
s

Pri
ncipl
es ofdesi
gn.

@t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 27
Youneedt
ounder
standgr
aphi
cdesi
gnpr
inci
pl
es
i
nor
dert
osucceedasagr
aphi
cdes
igner
.

Becomi
ngadesi
gneri
snotonl
yaboutl
ear
ningt
o
usePhot
oshoporI
l
lust
rat
or.

Gr
aphi
cdesi
gnpr
inci
pl
esappl
ytoany
thi
ngy
ou
cr
eat
e,f
rom l
ogost
onewsl
ett
erst
owebs
it
esand
vi
deogames
.

@t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 29
 Cont
rastoccur
swhent
woormor
evi
sual
Gr
aphicDesi
gn
el
ement
sinacomposi
t
ionar
edi
f
fer
ent
.
Pr
inci
ple“
Contr
ast
”

@t
heunui
gbok
hai
gods
wil
l @gbmdes
igns
andpr
int
s PG 30 @t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 31
 Hi
erar
chyi
susedt
omak
eanel
ementmor
e
Gr
aphicDesi
gn
i
mpor
tantt
hanot
her
sindesi
gn.
Its
howst
he
Pr
inci
ple“
Hier
archy”
or
derofi
mpor
tanceofdesi
gnel
ement
s.

@t
heunui
gbok
hai
gods
wil
l @gbmdes
igns
andpr
int
s PG32 @t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 33
 Pl
aci
ngvi
sual
element
ssot
heyl
i
neupi
na
Gr
aphicDesi
gn
composi
t
ionpr
oper
lyandi
nthebes
tway
Pr
inci
ple“
Ali
gnment
”
possi
bl
eiscal
l
edAl
i
gnment
.

I
ndesi
gnt
her
ear
etwoal
i
gnmentpr
inci
pl
es:
Edgeal
i
gnmentandCent
eral
i
gnment
.

@t
heunui
gbok
hai
gods
wil
l @gbmdesi
gns
andpr
int
s PG34 @t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 35
 Thev
isual
wei
ghtofel
ement
sinacomposi
t
ioni
s
Gr
aphicDesi
gn
cal
l
edbal
ance.
Pr
inci
ple“
Balance”
Bal
ancei
susedt
oadds
tabi
l
it
y,st
ruct
ure,cr
eat
e
T
ypesofBal
ance emphasi
sandt
ocr
eat
edynami
cs.

@t
heunui
gbok
hai
gods
wil
l @gbmdesi
gns
andpr
int
s PG36 @t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 37
 Pr
oxi
mit
yist
hegr
oupi
ngands
hapi
ngofobj
ect
s
Gr
aphicDesi
gn
i
nacomposi
t
ion.
Thi
scoul
dbedonet
oachi
eve
Pr
inci
ple“
Proxi
mit
y”
ei
t
heroft
hef
oll
owi
ng;

T
oCr
eat
eConnect
i
ons;

Pr
oxi
mit
ycancr
eat
erel
ati
onshi
psbet
weenvi
sual
el
ement
sinacomposi
t
ion,cr
eat
erel
evance,
hi
erar
chy
,cr
eat
eor
gani
zat
i
onandst
ruct
ure.

T
oDi
spel
Connect
i
ons;

Pr
oxi
mit
ycanal
sobeusedt
osuggestno
r
elat
i
onshi
pbet
weenel
ement
s,t
obr
eak
or
gani
zat
i
onandst
ruct
ure.

@t
heunui
gbok
hai
gods
wil
l @gbmdesi
gns
andpr
int
s PG38 @t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 39
 Repet
i
ti
oni
sther
eus
ingoft
hesameors
imi
l
ar
Gr
aphicDesi
gn
el
ement
sthr
oughoutt
hedesi
gn.
Pr
inci
ple“
Repet
it
ion”

@t
heunui
gbok
hai
gods
wil
l @gbmdesi
gns
andpr
int
s PG40 @t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 41
 Si
mpl
eisal
waysbeaut
i
ful
.Si
mpl
i
cit
yist
he
Gr
aphicDesi
gn
di
sci
pl
ineofmi
ni
mizi
ng,r
efi
ni
ngoredi
t
ingbac
ka
Pr
inci
ple“
Simpl
ici
ty”
desi
gn.

@t
heunui
gbok
hai
gods
wil
l @gbmdesi
gns
andpr
int
s PG42 @t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 43
 Funct
i
oni
sthec
onsi
der
ati
onoft
hemai
n
Gr
aphicDesi
gn
obj
ect
i
vef
orapi
eceofgr
aphi
cwor
kandhowwel
l
Pr
inci
ple“
Funct
ion”
ades
igni
sexpl
oredandex
ecut
edt
omeett
hat
end.

Theul
t
imat
egoal
ofanygr
aphi
cdes
igni
sto
c
ommuni
cat
eandmak
eani
mpr
ess
ion,but
what
’
sequal
l
yimpor
tanti
sthatt
her
ight
i
mpr
ess
ioni
smadeandt
hei
ntendedout
comei
s
achi
eved.

@t
heunui
gbok
hai
gods
wil
l @gbmdesi
gns
andpr
int
s PG44 @t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 45
 1.
Visual
ident
i
tygr
aphi
cdesi
gn
2.
Mar
ket
i
ng&adv
ert
i
singgr
aphi
cdesi
gn
3.
Useri
nter
fac
egr
aphi
cdes
ign
4.
Publ
i
cat
i
ongr
aphi
cdes
ign
5.
Pac
kagi
nggr
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cdesi
gn
6.
Mot
i
ongr
aphi
cdesi
gn
7.
Env
ironment
algr
aphi
cdesi
gn
8.
Artandi
l
lust
rat
i
onf
orgr
aphi
cdes
ign

Typesof
Graphi
c
Design
@t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 47
Recommened
Booksf
orDesi
gner
s

@t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 49
 1.
Penandpaper
2.
Comput
er,Lapt
oporSmar
tphone
3.
Sty
lusandgr
aphi
cst
abl
et
4.
Physi
cal
Stor
age
5.
Graphi
cdesi
gnappl
i
cat
i
ons
6.
Clouds
tor
age
7.
ATabl
ranfChai
r

Andanyot
hert
hingy
oucanmak
eav
ail
abl
e.
GraphicDesi
gn
Tools

@t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 51
 Ther
ear
elot
sofgr
eatdesi
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her
e:l
ogos
,
banner
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l
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s,magazi
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ightmessaget
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Agr
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es
Avoid.
t
her
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oini
t
iat
eanac
ti
on.
@t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 53
Oh!
,youmayt
hinkt
hisnextf
ewpagesar
enotf
or 1.
Uni
queness:
y
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ngt
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kedwi
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acoupl
eofcl
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ent
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hepas
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aphi
cDesi
gner
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tenwoul
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t
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eal
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ON.
@t
heunui
gbok
hai
gods
wil
l @gbmdesi
gns
andpr
int
s PG54 @t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 55
2.
ClearUnder
standi
ngofCl
i
ent
’
sInst
ruct
i
on Al
way
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.Notaski
ngy
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ightquest
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t
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@t
heunui
gbok
hai
gods
wil
l @gbmdesi
gns
andpr
int
s PG56 @t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 57
4.
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i
ce I
t’
snotenought
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ngabl
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i
sFEEDI
NGTHEI
RIMAGI
NATI
ONS.

@t
heunui
gbok
hai
gods
wil
l @gbmdesi
gns
andpr
int
s PG58 @t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 59
5.
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gni
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orSel
f Yes!y
ouhav
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nal
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@t
heunui
gbok
hai
gods
wil
l @gbmdesi
gns
andpr
int
s PG60 @t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 61
 Gr
aphi
cdes
igner
smak
ecommonmi
st
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Ther
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KeepPr
act
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Graphi
cDesi
gn
Mist
akest
o
Avoid.
@t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 63
 1.
Pract
i
cegooduseofdesi
gnpr
inci
pl
es
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Usebac
kgr
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Design.
@t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 65
@t
heunui
gbok
hai
gods
wil
l @gbmdesi
gns
andpr
int
s PG66 @t
heunui
gbokhai
gods
wil
l @gbmdesi
gnsandpr
int
s PG 67
t
hank
y
ou. Fol
l
owmeonI
Let
G:t
’
sTal
k!
heunui
gbokhai
godswi
l
l
Email
:unuigbokhai
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ll
@gmai l
.
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