Western Mindanao State University

College of Forestry and Environmental Studies

San Ramon, Zamboanga City

In Partial Fulfillment of the Requirements

for the subject Purposive Communication (CAS 101)

BUSINESS PROPOSAL:
Waldwächter Travel Agency

Submitted by:
Ralph Alfred Trumata
BSF -1
Executive Summary
Mission : make the process of travel planning easier for our clients and ensure they
experience the best trip possible.
this is a strart-up company that me and my friends made. We have long dreamed of becoming
business partners, and suggested a travel agency because it is one of the booming businesses
nowadays especially in the Philippines. With the Filipinos love to travel for business and leisure
it is expected to be a hit.
Our travel agency is a company who plans, arranges, books, and makes the necessary
arrangements for travellers. We sell flights, accommodation and tours, and package them
together for travellers who don’t have the time to book and plan for their trips. Speaking of trips,
We want to specialize in trips that would take our clients in scenic protected forest and let them
experience nature at its finest for them to be able to relax fully and educate them as well in
caring for the forest.
Philippines is a big country that has a current population of 110 million people, which is enough
to cater for the numerous travel and tours agency situated in every city. Our market reseach
shows that 9 out of 10 filipino's don't know how to book tickets and do online transactions which
is the reason travel agencies are important here.
Roughly 60-100 travel and tours agency are registered with DTI in Philippines, People are often
stressed and push to thier limits because of work and needs a vacation that can cleanse their souls
and mind. We in Waldwachter Travel Agency as our name suggest which is loosely based upon a
german word that means Forest Guardian wants to help this clients plan trips that would help
them relax and let them experience nature that can help them cleanse their mind also educate
them in caring for the forest.
Based on the size of the market and our defined service area, we estimate that Waldwachter
Travel Agency will generate roughly 50-80 thousand pesos in revenues for the first year. We'd
expect a growth rate of 8-10% per year after the 1st year's launch. The owners will take a salary
of 40 thousand pesos and have a staff of 3 that does the work in booking and planning for the
clients.
To launch, Waldwachter Travel Agency needs 90,000 pesos in start up capital to purchase office
space and equipments needed. Owners have already invested 30,000pesos in the project.