Scribd Logo
Upload

Welcome to Scribd!

  • Interview Consumer Behavior

    Uploaded by

    api-667038189
    58 views1 page
    The student interviewed their 51-year-old father about his soft drink consumption habits over the last 10 years. The father reported that 10 years ago he drank about 2 sodas per week, but now drinks only 1 soda per week on average. There was no major reason for the change, as consumption gradually decreased from 2 to 1 soda per week. Industry data shows soft drink consumption in the US has declined slightly every year since the 1990s, with an estimated annual decline of 0.3% over the last 5 years.

    Original Description:

    Original Title

    interview consumer behavior

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The student interviewed their 51-year-old father about his soft drink consumption habits over the last 10 years. The father reported that 10 years ago he drank about 2 sodas per week, but now drinks only 1 soda per week on average. There was no major reason for the change, as consumption gradually decreased from 2 to 1 soda per week. Industry data shows soft drink consumption in the US has declined slightly every year since the 1990s, with an estimated annual decline of 0.3% over the last 5 years.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    58 views1 page

    Interview Consumer Behavior

    Uploaded by

    api-667038189
    The student interviewed their 51-year-old father about his soft drink consumption habits over the last 10 years. The father reported that 10 years ago he drank about 2 sodas per week, but now drinks only 1 soda per week on average. There was no major reason for the change, as consumption gradually decreased from 2 to 1 soda per week. Industry data shows soft drink consumption in the US has declined slightly every year since the 1990s, with an estimated annual decline of 0.3% over the last 5 years.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Interview Consumer Behavior

    Lauren Krimm
    Microeconomics
    For this interview, I decided to interview my dad who is 51 years old. Most of the older

    adults in my life do not drink soda/ soft drinks on a regular basis. So, I knew going into this

    that my numbers on consumption would be low. When asked about consumption changes

    over the last 10 years, he told me that 10 years ago he drank about 2 sodas per week. Since

    then, it has dropped to one soda per week (on average). There wasn`t anything really that

    changed his mind about consumption. He just moved from two to one soda per week. Seeing

    a drop isn`t a huge shocker. An article published by the IBIS World, stated that the over

    consumption of soft drinks in the U.S. has dropped every year since the 1990`s. It goes on to

    say that the estimated annualized decline is about 0.3% over the last 5 years (IBISWorld -

    Industry Market Research, Reports, and Statistics, 2023).

    IBISWorld - Industry Market Research, Reports, and Statistics. (2023, January 6).

    https://www.ibisworld.com/us/bed/per-capita-soft-drink-consumption/1786/

    #:~:text=After%20peaking%20in%20the%20late,has%20fallen%20every%20year

    %20since.

    You might also like