To: Jeremy Hant, Chancellor of the Exchequer of the United Kingdom

From: Garvin Radfort, field worker for the London Exchequer Department

Subject: Improving the new local chocolate factory store

Introduction
The purpose of this report is to assess and to suggest ways in which
the new local chocolate factory, “Chocoloco” should improve their products
and their sales for the satisfaction of the locals.
Products and raw materials
After the visit to the shop, I obtained some details that might help the
team to improve their products so that people enjoy the store a lot more,
therefore enjoy their London experience as well. First, the products are
made with Belgian chocolate obtained from safe sources accredited with
the Organic Blended certificate and they are processed in clean spaces
with all the hygiene protocols in food practice. The rate of people satisfied
with the taste of the products exceeds the quotas perceived by the
company's initial project. However, the aesthetic aspects of the products
leave much to be desired. The products are not attractively decorated and
do not captivate the number of customers proposed by the company in the
project, so I suggest allocating a separate budget for the materials needed
for decoration, within the limit of containing preservatives and food
colourings toxic for health.
The store’s layout
The atmosphere of the store is admirably pleasant, impregnating the
feeling of cleanliness and making customers relax. Many people choose
the factory as a good place for work meetings due to the large tables and
additional sockets for charging devices. The self-service method and
payment without staff reduces the cost of employment and offers people
with anxiety a more pleasant state for not interacting with others. People
say that the lack of a terrace is still felt. Since some people cannot stand
closed spaces or the fact that smokers cannot stay in the store, the
company loses customers. I recommend that in a future business plan the
team’s company should really consider introducing the location of a terrace
behind Greenwich Park for developing the range of affordable customers.
Pricing
Due to the minimum staff costs of the factory, the price of the
products is within the limit proposed by the initial project, being accessible
to a wide range of customers who appreciate organic products. The
commercial surcharge represents 150% of the product’s price and does not
present a problem for most customers, although the company could start
producing more affordable products for people with a financial deficit. It
could produce, for example, chocolate lollipops with almond filling and
pistachio glaze for customers that earn a bigger income and plain
chocolate lollipops for customers that are on a low budget. This way, a
wider range of customers will benefit from the quality of the factory's
products.
Conclusion
The “Chocoloco” factory has a great influence on the people of
London because of its organic certified products, its store’s layout and its
accessible pricing range. For the company to reach its maximum potential,
it could follow the suggestions previously stated and become a famous
attraction in London with a good money distribution.