ENGLISH FOR BUSINESS

T2 ASSESSMENT – PEST ANALYSIS

Free Coffee

Rubro / Industria / Sector: Agricola

Nombre del curso: English for business

Nombre del docente: Maria Eugenia Zevallos Valdivia

Fecha de entrega: 05 / 05 / 2023

Integrantes:

MEZA CAYETANO, ERICA JAZMIN N00312489

MIÑAN ACHATA, JEAN PIERRE AUGUSTO N00226648
NERIO VELA, SOFIA ANTONELA N00167431
VASQUEZ ALIAGA, SANDRA SABRINA N00336934

1
 ENGLISH FOR BUSINESS

We are Free Coffee, a virtual store created in the pandemic, we offer good quality coffee, we place
orders nationwide with the guarantee that the product reaches homes in good condition.
Free Coffee, from the jungle, to your cup.

P E
Political factors Economic factor

1. Level of political stability in Peru 1. Potential buyers.

2. Industry Specific Rules and Regulations 2. Peruvian GDP
3. Taxes 3. Economic crisis
4. Promotion of investment policies 4. Inflation levels
5. Environmental and consumer protection 5. Balance of trade
legislation 6. Tax reforms
6. Social and labor legislation 7. Increase in production costs
7. Changes in government strategy 8. Unemployment rate
8. Labor Law 9. Sudden currency changes
9. Contracts 10. Economic stability
10. Layoffs

S T
Social factor Technology factor

1. Education 1. Innovation
2. Lifestyle attitude 2. Application for buys direct
3. Opinions of consumers 3. New wrapper
4. Living conditions 4. New design
5. Gender and Ethnic diversity 5. New business model
6. Demographics 6. Innovational page web
7. People of all ages 7. Selects ingredient
8. Hobbies and interests 8. Developments technological
9. Health and social welfare 9. Marketing team equipped
10. Income distribution 10. High sales statistics