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Application of Emergent strategies

Student's Name

Institutional Affiliation

Course Number and Name

Instructor's Name

Assignment Due Date

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Application of Emergent Strategies

Emergent strategy is a business response mechanism developed by Henry Mintzberg

describing how a business can effectively balance its goals with the changing circumstances. As

businesses grow over time, they notice new trends and occurrences that warrant emergent

strategy, otherwise known as realized strategy. According to Mintzberg, emergent strategies arise

whenever businesses adapt to new trends and realities to realize their goals. Emergent strategies

contribute to business success as they contribute to flexibility, innovation, constant employee

engagement and the ability to respond and conform to new business and market trends. All these

factors are impactful in achieving organizational and business goals.

Nicole Scott-Harris is a business person. She is the CEO of EcoEmpress company, a

dietician, and a yoga teacher. She implores her interdisciplinarity understanding of nature into

the business by incorporating adjustive measures to conform to new market trends and practices.

Before listening to her presentation, I was sceptical that three diverse career courses would

uniformly impact how people conduct business. I found it interesting that she manages to

incorporate the knowledge she has gained from different fields of study into the business hence

advancing emergent strategies critical for running a business (Brown, 2017). The most

significant information that has inspired both my personal and career life from Nicole's

presentation is her ability to adapt to new markets and business practices swiftly and in a

calculated manner.

Nicole's company offers various goods and services concurrently and has developed and

maintained a wide market base. Several concepts, like continuous learning and experimentation,

stand out in Ms Nicole's service provision. Organizations need to try out new ideas and develop

an experimenting culture. Nicole expresses the principle of flexibility in that she quickly
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responds and adapts to new markets. Her business is all-inclusive as she incorporates different

ideas she has acquired from her different courses. Effective communication and collaboration

ensure alignment in work policies and are among the most prolific principles implored by Ms

Nicole (Brown, 2017). Another important principle in Nicole's work is customer centred and

focuses more on customer satisfaction. Emergent strategies ensure that the preferences and needs

of customers are well taken care of.

Some of the spells and tools I learned from Adrianne Maree's book include iteration,

design thinking, prototyping, scrum, minimum viable product, data analytics, and lean start. As

highlighted in the lean startup, emergent strategy's core purpose and founding ideals are

continuous learning, experimentation and validation (Brown et al., 2001). These concepts are

strategic to apply in different life domains. Effective communication, adaptability and

collaboration, as emphasized in the agile methodology, are effective life tools I can use daily.

Using the trial and error concept and embracing risk-taking in a business can also be impactful

and applicable in real life.

I intend to use emergent strategies and tools such as prototyping to ensure I have a clear

and concise plan before I embark on any serious business undertaking. Prototyping replicates an

idea in a less costly, less realistic model and provides insight into what the final product should

look like. Using different testing methodologies like A/B to ascertain which works most

effectively and is more yielding (Brown, 2017). Using feedback from the consumer in what is

known as user research to tell which domains require improvement. The data collected from

consumers and other avenues should be closely analyzed and interpreted to determine the course

of the business.
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As seen, emergent strategies inspire businesses to balance between goals and new trends,

including opportunities and challenges. Adaptation and flexibility are emergent strategies

businesses and organizations can take to effectively navigate uncertainties occasioned by new

market and business trends. Different tools and spells, including iteration and lean startup, help

achieve emergent strategies.

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References

Brown, A. M. (2017). Emergent strategy.

https://scholar.google.com/scholar?

hl=en&as_sdt=0%2C5&q=emergent+strategies+adrienne+brown&oq=emer

Brown, A., Foster, M., Norton, A., & Naschold, F. (2001). The status of sector-wide approaches.

WORKING PAPER-OVERSEAS DEVELOPMENT INSTITUTE.

https://cdn.odi.org/media/documents/2071.pdf