Entrep Chapter 1 3

CABUYAO INSTITUTE OF TECHNOLOGY
Enterprise Park, Banay-Banay, City of Cabuyao, Laguna

SENIOR HIGH SCHOOL DEPARTMENT
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Bagsatile
“Carry your style with Bagsatile”
A Business Plan Presented to the Faculty of

Senior High School Department for
Accountancy, Business and Management (ABM) Strand
Proponents:
Asilom, Mariella U.
Caluza, Alexa Marie R.
Elago, Alaiza P.
Encarnacion, Sir Elton C.
Hatulan, Christian Gabriel P.
Iwarat, Ken Joshua M.
Mancilla, Mary Joyce L.
Santander, Nietzsche M.
Tejada, Arabela Nicole M.
Valencia, June Nicole G.
12 ABM – 3
2nd Semester
2
Table of Contents
CHAPTER 1: BUSINESS DESCRIPTION 10-23
A. Mission and Vision 10
B. Business Overview 11
Logo 12
C. Products and Services 13-23
I. Product Description 13
II. Menu 14
III. Ingredients 14-15
IV. Procedure 16-18
CHAPTER 2: MARKET ANALYSIS 24-31
A. Market Characteristics 24-28
I. Location 24
II. Description 25-28
Immediate Area 25
Traffic Volume 25
Accessibility 25
B. Target Customer Profile 29-31
I. Potential Customer 29-30
II. Target Market 30-31
CHAPTER 3: COMPETITOR ASSESSMENT 32-35
A. Competitor 32
Direct Competitors 32
Indirect Competitors 32
B. SWOT Analysis of Direct Competitor 32-33
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Chapter 1: Business Description
A. Mission and Vision
Mission
An innovative business dedicated to giving affordable, authentic, high-quality, and multipurpose products to all kinds
of customers with an emphasis on meeting the demands of customers perfectly and constantly providing satisfaction by
providing them with a versatile yet affordable bag.
Vision
A well-known bag company motivated by providing universal and unique products to fulfil the needs and wants of
each customer while utilizing eco-friendly resources to produce high-quality and affordable goods.
Objectives
 To provide a unique customer experience by giving them impeccable and authentic products.
 To deliver innovative goods and services to consumers through creative and unique designs.
 To promote and convey significance to the local industry.
 To increase and maintain profitability.
 To expand and multiply the brand awareness of the target market.
B. Business Overview
Many products, such as tote bags, become popular as our generation keeps developing. Many small businesses or
new entrepreneurs decided to sell tote bags online, especially since many younger generations, such as generation Z and
millennials, consider it an aesthetic style. Bags, despite their simplicity, have been essential for the growth of human society
because they allow consumers to efficiently gather their things and materials and carry more items than they can hold in
their hands. With this, it sparked the idea for the business "Bagsatile."
Bagsatile offers high-quality and unique products with different kinds of variations to give customers a wide range of
options. The business will produce fashionable, affordable, authentic, and environmentally friendly bags. Bags are popular
these days, especially tote bags, but Bagsatile wants to be different, so the business takes it to the next level and produces
innovative products. Bagsatile will provide products that have long-lasting and unique materials that can also be
customized. Through this concept came the new brand "Bagsatile," which means "Versatile Bag." What distinguishes the
company from others is that Bagsatile will use thrift materials to reduce costs and help the environment.
The business is focused on developing a multipurpose bag made of reusable materials. It will contribute to an
affordable and environmentally friendly product that will meet the demands of our customers. The multipurpose bags have
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different sizes: small, medium, and large. It can be a sling, shoulder, or handbag. For this to be possible, the strap will be
adjustable to the preferred length of the customers. It will be supported by buttons and zippers which will assure each
customer that the bag is secure and safe. The product will have pockets and compartments to help customers organize
their belongings. The business came up with the idea of how they can sustain reusable materials in making an innovative
product. It is done on purpose to attract the market. Bagsatile keeps finding ways to improve and produce unique bags to
make the products more customer-friendly.
Business Concept
Bagsatile is a business that produces and offers different variations of multipurpose bags. In today's generation,
there are many thriving businesses that offer tote bags, sling bags, and many others, and are enjoyed by many young
people. However, every consumer has different preferences in what style they want to wear the bags. Thus, the business
wants to give the consumers convenience and another option where they can buy a multipurpose bag, they can have a bag
that can be both a sling and a handbag at the same time. Moreover, the business will offer the bag in different sizes, small,
medium, and large. The business will also offer a tote bag and a small pouch.
One of the greatest uniqueness of the brand and what makes our business stand out among the brand in the
marketplace is that the materials used for the bag are thrift clothes. But the business still values and ensures the quality of
the product while also promoting being environmentally friendly. The target market of the business is the millennials and
generation Z, as they are the ones who are very engaged in purchasing these products. The product is also made
affordable for the consumer to avail it. The business also offers consumers to customize the bag with an additional fee, they
can choose any design of patches available.
With the dedication to promoting local brands, the business will offer products that are authentic and aesthetically
convenient for consumers. Bagsatile offers services and manufactured goods that target not only the youth but also all
ages. The designs of bags will vary depending on the taste and style the customers want to have.
Strategies
 Use thrift clothes and types of denim to lower the cost of materials.
 Enable affordable and high-quality products to compete with other businesses.
 Customization of the product to suit each customer's preferences and style.
 Operate online advertisements to promote the business.
 Provide and function different kinds of social media platforms to build the brand name.
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 Create aesthetically pleasing products and environments to attract customers.
 Implement excellent customer service and an enjoyable experience to keep them loyal and have a long-term
relationship.
Logo
Textual Elements
The brand name Bagsatile was placed in the center of the logo. The
whole logo used monochromatic colors to complement each fundamental part.
The brand name is divided into two phrases: Bag and Satile, and the acronym
BST is implemented to create the logo. The brand used overlapping textual
elements to design the logo. The whole brand name is visible in the lower part of
the logo. We used splendid font and wrote it in all uppercase so that many
people who see it can read and be attracted to it. The logo was designed like
this because it is simple and minimalist to attract many customers.
Figure 1: Logo of Bagsatile
Symbolism
The logo of the business symbolizes the whole brand name. It is made up of overlapping letters that represent Bagsatile's
acronym, BST. The big letter B signifies the word "Bag" from the brand name. It conveys the products which the business
will offer. Over the letter, B is the letter S and T, which is the suffix word "satile." It symbolizes how the business is versatile
and different from the other brands.
Color Scheme
The logo uses a monochromatic color scheme, it is a color palette in which single tint/color is used as the basis for
all the shades and hues found within an image such as a logo. The logo of Bagsatile is composed of only the color blue but
in different shades, such as dark and light shades. Blue is the chosen color of the logo because it reflects the material used
by the business to make bags which is denim. The colors represent the simplicity and authenticity of the brand.
Tagline
The official tagline of the business is “Carry your style with Bagsatile.” The message of the tagline is that when the
products the business is offering are versatile and can be used in multiple ways. It has a style that is universal and perfect
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for everyone of all ages. Bagsatile will provide products that are authentic and stylish for each customer. The tagline coveys
that everyone can carry their style with a bag that is versatile
C. Products and Services

The business delivers authentic products and services that are not in the usual market. It offers products that are
designed using various types of denim and thrift garments, which is why the design is inconsistent but distinct from the
others. It is not the typical bag that they provide to other businesses because Bagsatile is more environmentally friendly and
cost-effective. Bagsatile will also implement services to help customers customize the product they want. The product
variation will range from three different types of the bag: multipurpose bags, tote bags, and pouches. The multipurpose bags
come in different sizes: small, medium, and large.
I. Product Description
The business offers a new palate product, which is the multipurpose bag. There are five various types of bags,
including multipurpose bags, which come in small, medium, and large sizes. The strap can be adjusted to the preferred
length or bag each customer wants. It can be a sling bag, shoulder bag, or handbag. Bagsatile will also offer other
variations, such as the tote bag and mini pouch, to deliver many choices to customers. The fact that it is fashioned from old
and used clothing further distinguishes it from other kinds of bags. Nonetheless, consideration is given to the material's
assurance of high quality.
The multipurpose and tote bag features an adjustable strap so that customers can choose the length they prefer. To
secure the items inside, the different variations will also have buttons and zippers. There will be pockets and compartments
around the bag to help customers organize their stuff. A mini pouch and tote bags are also provided to offer our product an
extra competitive edge.
Each bag will vary from the others because of the materials the business will use. Different kinds of denim and thrift
clothes will be utilized to create the product, which is why the design is inconsistent but distinct from the others. It is not the
usual bag they offer to other businesses because it is more environmentally friendly and affordable. Bagsatile will also
deliver services to customize the product each customer wants. They can choose from different kinds of patches which they
can add to the product.
Bagsatile, as the business is commonly referred to, caters to a wide range of customer preferences. As a result,
customers will have more options for the sort of bag they desire. Also, the business will provide a range of bag designs from
which customers may choose so it is not restricted to a single taste. Bagsatile wants everyone of all ages to use and buy
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the products they sell to the market, particularly younger generations and members of generation Z, to embrace our
product, so we kept it simple yet eye-catching.
II. Product Variation
Figure 1: Bagsatile’s Main Products
Figure 2: Bagsatile’s Side Products
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Figure 3: Large Multipurpose Bag Figure 4: Medium Multipurpose Bag
Figure 5: Small Multipurpose Bag

III. Materials
Size Chart
Size Height (Inches) Width (Inches)
Large Multipurpose Bag 16 18
Medium Multipurpose Bag 13 15
Small Multipurpose Bag 10 12
Tote Bag 15 13
Pouch 5 8
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Large Multipurpose Bag
 5 Denim Garments
 5 Thrift or Old Cloths
 1 Adjustable Bag Buckle
 Buttons and Zippers
Medium Multipurpose Bag
Small Multipurpose Bag
Tote Bag
Pouch
 1 Zipper
IV. Services Offered

Bagsatile utilizes and implements customization and interactive service wherein the business will offer each
customer the exchange of information to deliver the product to the kind of style they want and prefer. Customers proceed
directly to the counter or any available staff member to purchase the product they want to buy. They can ask for a request
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about the customization of the bag if they would like to add it. They can select from a variety of patches to apply to the bag,
and then they can come back for it 2 to 3 days after the purchase. Furthermore, the business will offer a variety of bag
designs from which customers can choose, so they are not limited to a single taste. Bagsatile provides services that can
nourish and develop the relationship with the customers to become long-term. The business wants people of all ages to use
and buy the products they sell, especially millennials and members of generation Z, so we want to provide services where
they will feel heard and acquainted. Prioritizing customer satisfaction and meeting the demands are vital aspects of the
business.
CHAPTER 2: Market Analysis

A. Market Characteristics
Market characteristics play a vital part in the success of the business. The brand has several key features to
evaluate to gather information and analyze each market factor. Market characteristics will explore the elements of the
business, including its location, description of the immediate area, accessibility, and potential customers. This part will also
examine how all of these characteristics will benefit the business, ensuring its strength and effectiveness in the increasingly
competitive market.
I. Location
Bagsatile will open a small stall inside the Divi Mall in Pulo, Cabuyao City, Laguna, on the 1980 National Road. The
immediate area covers institutions such as Pulo Elementary School, Centro Mall, and Saint Francis of Assisi Parish Church.
Other establishments such as Arabella Homes, KFC, and McDonalds are also covered around the location. The high rate of
traffic in the area, because of the existence of famous establishments such as a church, malls, and fast-food chains, will
enable the business to attract potential customers. Schools and subdivisions nearby will also boost the potential customer
base. Since the company is still in its early stages, the owners decided to locate it in a famous scope and in a small space
to reduce the costs associated with operating it.
Location Address: Divi Mall, Manila South Road, Brgy. Pulo Cabuyao, Laguna 4025, Philippines
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Figure 2: Divi Mall
Figure 3: Location Stall of Bagsatile
II. Description
Immediate Area
Bagsatile is located inside the Divi Mall Pulo, 450 meters away from Pulo Barangay Hall. It's accessible and easy
for consumers to visit the place because it's just along the highway. The area of our store is not big, it is just a small and
simple stall since we're just starting the business. The business location is also surrounded by many establishments and is
always crowded, this is why the place is ideal for business. McDonald’s Pulo, Dali, and St. Francis of Assisi Parish Church
were also located around the area. Villages and subdivisions are also located near the area, such as Birmingham Village,
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Cabuyao Central Subdivision, Arabella Homes, and Mahogany Village. Also, Centro Mall, Pulo Elementary School, Pulo
Senior Highschool, and 7-Eleven are just walking distance from the place of the business. Many fast-food restaurants such
as KFC, and “karenderias” can be seen near the business place.
Traffic Volume
Bagsatile is located inside the Divi Mall, Pulo Cabuyao, Laguna, near the Centro Mall. The area is within the
highway and is known for always having congested traffic. It is positioned surrounded by many well-known establishments.
Furthermore, Pulo has a population of around 35,000 individuals, which is why various transportation options are available
such as buses, jeepneys, and tricycles. The traffic is always heavy, especially on weekends when many people visit malls
and churches, causing many crowds. Terminals of tricycles are also everywhere around the villages and subdivisions.
However, there are traffic lights and enforcers to direct traffic in the area.
Accessibility
The business is located in an accessible area, wherein it will make it more comfortable for potential customers to
visit the store. Customers will find it easier to park and stop by the business since the mall has a parking lot. Customers will
find it more convenient to visit the store because public transportation such as buses, jeepneys, and tricycles are available.
The walking distance of the location will also make it simple for people living nearby to visit Bagsatile. It wouldn't be hard for
customers to spot the business because it is surrounded by many establishments such as malls, schools, churches, fast-
food restaurants, and subdivisions.
Figure 5: Mahogany Village Figure 12: Pulo Senior High School
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Figure 13: McDonalds, Pulo Figure 14: Dali, Pulo
Figure 16: CBCC, Pulo Figure 17: St. KFC, Pulo
Figure 19: Pulo Elementary School Figure 20: 7/11, Pulo
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Figure 19: St. Francis of Assisi Parish Church, Pulo Figure 20: Centro Mall, Pulo
B. Target Costumer Profile

I. Potential Costumer
The local brand and innovative business, Bagsatile, is established at a small kiosk inside the Divi Mall in Cabuyao,
Laguna. Its area on the mall is a significant opportunity for starting a business. It has an extensive market. Schools, malls,
fast food restaurants, and subdivisions cover the area, all of which are easily accessible by walking. Market segmentation is
provided to present a comprehensive analysis of the target customers and to fully understand its potential customers,
demographic, psychographic, and geographic studies are conducted. It will undergo a more thorough investigation to meet
each customer's demands, wants, and needs. Bagsatile has a diverse consumer base because its area is located in a mall
surrounded by various establishments. Including its geographic analysis and considering the age range, it will appeal to all
ages: children, teenagers, adults, and senior citizens. In addition, people from nearby institutions, subdivisions, and social
groups of students, workers, teachers, friends, and families are possible customers of Bagsatile. This business will satisfy
the demands of every customer.
The demographic data includes people of all ages, including children, teenagers, adults, and senior citizens. The
target customers would be the Millennials and younger generations looking for a bag that is unique, creative, and cost-
effective. Not only do young individuals wish to appear youthful, but so do older people who want to look younger by having
an attractive and trendy bag. Bagsatile will provide and satisfy each customer's demands, needs, and desires. It also
includes adults and workers who are interested in purchasing a new bag and more likely to love unique products. The
product doesn't have a specific gender for the customer. The business will provide versatile products and services suitable
to each individual in the market.
Covered in the area is an academic institution, Pulo National High School is one example of this. It is only a walking
distance and is near to the mall. During weekdays throughout operating hours, teachers, parents, guardians, other school
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personnel, and students will pass by in this full-day face-to-face class setting. After a day, some of them go to the mall to
eat, where they will spot the location of the business. Bagsatile will attract customers who are looking for new and unique
bags. They can persuade them to make a purchase to use for their jobs or academic endeavors. Bagsatile can provide
products for these reasons, such as students and teachers must carry stuff to and from school, and the materials must be
durable. After using other bags for a year, these students must purchase this bag for long-term effectiveness.
People who will and are inside the mall are also potential customers. Employees who want a convenient carrier for
their belongings can purchase from the business. Thus, they need a bag to give them a simple way to move their things
without any type of hassle or discomfort. Other shoppers are those who will enter the mall to buy or eat products. They will
find and be drawn to the business since it sells authentic and reasonably priced products.
Other potential customers are the people who will attend the mass in the church. After the mass, Filipinos are
famously known for eating or shopping in a mall. A family, a group of friends, or an individual will want to enter the area's
premises. Given that the business is established inside it, it will attract these different kinds of consumers. The product
applies to any age, guaranteeing that it is suitable and convenient for anyone who needs and wants to use it.
Establishments such as subdivisions and fast-food restaurants are also considered potential consumers for the business.
Personality traits, lifestyle, social status, preferences, behaviors, and desires of potential customers are all factors
to consider. Each of these distinct psychological factors has a significant impact on a consumer's behavior. Those that
maintain a way of life and enjoy supporting and purchasing local, authentic, and innovative products are the customers of
Bagsatile. These groups are capable of being subdivided based on our customer's tastes and styles, as well as the
numerous designs of each bag that the business produces. Furthermore, recognizing each psychographic factor will enable
the business to improve and develop a product. Therefore, by understanding the customers' psychological characteristics,
Bagsatile can deeply enhance the business engagement strategies and advertising style, assisting us in constructing an
emotionally healthy and appealing brand and contributing to a better understanding of each customer's needs and wants.
II. Target Market

Various bag styles are currently in high demand. As a result, the Bagsatile business was established. Bagsatile will
provide unique, affordable, and fashionable bags for everyone. With the adaptive business, our primary focus markets are
millennials and generation Z. The target market was narrowed down to five groups. These are divided into:
1. The employees surrounding the establishment,
2. Shoppers in the mall,
3. Family and friends from the nearby subdivision,
4. Students from surrounding schools, and
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5. Attendees and clergy of the nearby church.
In addition, when deciding on the above-mentioned individuals, all factors necessary to choose an appropriate
target market were taken into account, such as their demands, needs, wants, availability, and preferences.
The first category contains the employees surrounding the establishment. Most often, Divi Mall personnel is the first
to know about and see our product, and they can instantly decide whether to look at it and purchase it. Also, the workers
are not restricted by demographics thus, the bags fit their preferences. Since they go to work every day, these multipurpose
bags are very convenient for their belongings and stuff.
For the second category, mall shoppers are the second-biggest target market because they are the mall's "buyers."
Since the bags are for everyone, these customers include kids, millennials and Generation Z, adults, etc. who are one of the
target customers for the business. In addition, teens enjoy shopping at malls, therefore they have a strong affinity for bags.
Not only that, but a unique bag displayed in a mall will catch their attention and possibly persuade them to purchase the
product.
Moreover, because of its convenience, the surrounding subdivision's families and friends make an excellent target
market. They go there quickly and easily because it is only a short walk away, especially when they want new bags for a
last-minute gathering or other events/occasions.
These days, it's obvious that students enjoy spending time at malls during the week as well as on the weekends to
eat, hang out, and buy school materials. Because consumers will always strive to afford a product that is attractive,
fashionable, and inexpensive, it is easy to win their attention and hearts. Also, because we have an online shop, students
can notice our products in there for you or fyp pages and may become interested in them as they often utilize technology.
The last category comprises attendees and clergy from the nearby church. Like shoppers, they enjoy visiting shops
and making purchases when something piques their interest. After church, individuals frequently enjoy going on a trip or
promenade and that leads them to go to the malls. Furthermore, while some individuals might just want to look around,
consumers can easily stroll to Divi Mall to view the product in person, which might persuade them to make a purchase.
Finally, the target market for Bagsatile takes into account geographic and demographic factors. Nonetheless, the
company's offerings are boundless. At this time, trends are highly dominant. With what Bagsatile offers, customers are
given a new taste bud they can enjoy and find a comfortable hand-carrying bag.
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Chapter 3: COMPETITOR ASSESSMENT
A. Competitors
The small kiosk of Bagsatile will be on the first floor of Divi Mall, along the Manila South Road of Pulo in Cabuyao,
Laguna. It is located in front of Centro Mall, Pulo, near the Pulo Elementary School. Businesses in the same product
category, such as tote bags and multipurpose bags, have been observed as direct competitors in the area. It includes His n'
Her and other fashion or bag stalls. The mall, convenience stores, and hangout fast food restaurants are the spotted indirect
opponents of Bagsatile within walking distance of the location. These include Centro Mall, 7/11, Dali, KFC, and Mcdonald's.
Direct Competitor:
1. His n’ Her
2. Fashion Stalls
3. Bag Stalls
Indirect Competitor:
1. Centro Mall
2. 7/11
3. Dali
4. KFC
5. Mcdonald's.
B. SWOT ANALYSIS
I. SWOT Analysis of Direct Competitor – His n’ Her
 His n’ Her - Divi Mall, Manila South Road, Brgy. Pulo Cabuyao, Laguna 4025, Philippines
Strengths
His n' Her is a thrift store that sells secondhand bags, and they have several strengths that can help them stand out
in the market. This business was one of the first stores built in the first few months that the mall was established, so many
customers are already aware of and familiar with it. Furthermore, His n' Her has steadily and gradually expanded its
location, now occupying a massive space within the mall. Additionally, it is located in the entryway of the mall where many
people can see it first before the other stalls. Aside from the location, the business made its products available affordable
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and available in a variety of scopes, attracting a large number of customers. In addition, His n' Her changes the price of their
product based on how long it has been unavailable, so there are some price adjustments that are accessible to many
customers every day.
Weaknesses
Given that His n' Her is a thrift store, their products are second-hand or previously used, which some customers
might not prefer, particularly if the item has suffered damage. Moreover, it takes a long time to sort through the many
products they offer, and it is frequently poorly organized because so many people already navigate and browse through it.
His n' Her products also come with no warranty or return policy. Furthermore, despite the fact that it is a thrift store and
markets cheap products, they are still at higher prices than the usual thrift stores other consumers can see on the roads.
Opportunities
Today, many people are now appreciating thrift stores such as He's n' her because of the prices of the products
such as pants, tops, shoes, and dresses, including affordable bags. This is why it is a terrific chance for the business to take
advantage of these opportunities and take a step toward opening new and more branches in different locations. In
launching new units, His n' Her can gain more consumers and become more profitable. Furthermore, His n' Her can also
expand its social media presence by creating accounts on various social media platforms, such as Facebook, Instagram, or
TikTok. Utilizing social media platforms is one of the easiest ways for small businesses to promote their brand and inform
their target market about their product. They can keep their loyal consumers updated about the new arrivals of clothes and
their promo sales on their official accounts. It gives He's n' Her an opportunity to build brand awareness, reach more
potential consumers, and build a strong relationship with consumers that may sooner result in higher profitability.
Threats
His n' Her may face many threats, including competition inside the mall. Since there are still many small kiosks in
front of this business, many customers may choose to buy from these other than their brand. They can also face a problem
with the materials they will use because it is second-hand, and their products can be hazardous, especially if they are not
clean or sanitized. There are also many available trending products outside His n' Her that may affect their market
performance. Consumers nowadays also prefer to buy products online, so they may not visit the business.
II. SWOT Analysis of the starting business – Bagsatile

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Strengths
There are many strengths that Bagsatile can stand out and offer to the market. The business is placed at an
excellent and well-trafficked location, causing it to be accessible for many potential customers. It is inside a famous mall that
many people visit on a daily basis. Bagsatile is a local brand that will promote the authenticity of the business. The usual
bags that other customers can buy from the market are made from canvas, jute, nylon, and leather, but Bagsatile offers its
uniqueness by making its products out of thrift clothes and denim garments. It is not the usual business that the market
delivers to the customers. Bagsatile utilized innovative methods to create products for each customer that are long-lasting
and unique. Additionally, it is dedicated and committed to sustainability. It uses eco-friendly materials in the production of its
bags, which can help Bagsatile appeal to environmentally conscious customers who may be looking for more sustainable
options. It is also affordable and reasonably priced for each customer since it is made from thrift materials. In connection
with the materials, by using thrift and denim garments in the production of the bags, the business assists in minimizing the
waste of plastic and other non-biodegradable materials. Another strength of Bagsatile is the product design itself. It is
multifunctional and can be tailored to the preferences of the customers. It offers a range of bags that are both stylish and
functional, which can help them appeal to customers who want a bag that is both practical and aesthetically pleasing.
Bagsatile assures its valued customers that with enough dedication and diligent effort, their products will be inscribed in
their memories and style.
Weaknesses
One of the main weaknesses of Bagsatile is its offered products and lack of qualified staff. The bags are limited to
three different variations: multipurpose bags, tote bags, and pouches. Furthermore, preparing the products is time-
consuming and complicated. Since the business is just starting, the process of making the product will be challenging,
especially since it lacks experience. The lack of capital to produce the products is a weakness for Bagsatile. The startup
cost for this product is going to be relatively high as not many producers have made this product before. Furthermore, the
business does not have enough revenue to provide the high-end material that some consumers may prefer or enjoy.
Bagsatile needs materials to make the product appealing, long-lasting, and multipurpose to prevent difficulties and give
convenience to each customer. In addition, since the stall is located in a small spot, expansion of the business would be
complicated. It will also have a hard time attracting potential customers. Moreover, the brand is not yet established or well-
known, and it will take a lot of work and promotion to get the business famous in the market. Many established brands
already have loyal customers, and it may be hard to persuade consumers to switch brands.
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Opportunities
Since bags are currently trending in the market, many opportunities will arise for the business. Bagsatile fosters
trendy and trademarked products it could be easily recognized and well-known by a large portion of the consumer
population. Moreover, compared to its direct competitor, the business offers different kinds of variation with its products that
gain the opportunity to attract more customers than its direct competitor in the area. Anyone in the location could also
appreciate and buy the products of Bagsatile since it offers a large share of the market. Expanding into new markets allows
the business to gain a better understanding of the needs and wants of its target customers, which leads to the opportunity
for the development of products that will suit the style and preferences of each customer. In a technologically-dominant
society, Bagsatile will advance by utilizing different technological platforms to advertise its products and pertinent
information about the brand, location, and contact details. The information about the business will be accessible and
promoted on social media platforms such as Tiktok, Facebook, Twitter, and Instagram. Bagsatile will implement new
advertising strategies using these kinds of platforms to notify and engage with many potential customers. The business will
create content and advertisements to promote the products by posting them on these platforms to help the business
increase brand awareness. Bagsatile will also create an online shop that can be a competitive edge over other businesses.
Threats
The competition between other brands is the main threat. The competition will always exist, especially given how
prevalent the bag industry is today. Moreover, the supply chain also issued a new inflation warning for consumers in
February of this year, by the information reported by news reports. Together with rising prices, there is a shortage of
resources and ongoing customer demand. The impact on consumer spending behavior increases with the frequency of
economic downturns. Similar to Bagsatile, as prices rise, consumer demand for the product falls. Modifications in consumer
trends or preferences may also have a negative impact on the business. Since trends are temporary things, the business
cannot change the possibility that they could pose a threat to the industry. Lastly, the consumers' sense of fashion. Some
people might not want to buy the product since they prefer bags with a more sophisticated appearance.
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CABUYAO INSTITUTE OF TECHNOLOGY

Enterprise Park, Banay-Banay, City of Cabuyao, Laguna

A Business Plan Presented to the Faculty of

C. Products and Services

II. Product Variation

Figure 1: Bagsatile’s Main Products

Figure 2: Bagsatile’s Side Products

Figure 3: Large Multipurpose Bag Figure 4: Medium Multipurpose Bag

Figure 5: Small Multipurpose Bag

IV. Services Offered

CHAPTER 2: Market Analysis

Figure 2: Divi Mall

Figure 3: Location Stall of Bagsatile

Figure 5: Mahogany Village Figure 12: Pulo Senior High School

Figure 13: McDonalds, Pulo Figure 14: Dali, Pulo

Figure 16: CBCC, Pulo Figure 17: St. KFC, Pulo

Figure 19: Pulo Elementary School Figure 20: 7/11, Pulo

B. Target Costumer Profile

II. Target Market

II. SWOT Analysis of the starting business – Bagsatile

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