Jaypee Business School

Jaypee Institute of Information Technology

(Declared Deemed to be University u/s 3 of UGC Act)
A-10, Sector 62, NOIDA, 201 307, INDIA, www.jbs.ac.in

Entrepreneurial Development Project

Submitted by:- Anuj Dua 22709051

Dev Arora 22709035

Khaltik Gigoo 22709057

Course Name:- Entrepreneur Development

Course Code:- 19B11BGM20

Submitted to:- Prf. Sannapu Suresh

Submission Date :- 20.11.2023

1. EXECUTIVE SUMMARY OF BUSINESS

Venture Name: Bewakoof

Mission Statement: Bewakoof aims to revolutionize the fashion industry by offering trendy
and affordable clothing and accessories for the youth. Our focus is on providing high-quality
products that resonate with the bold and confident spirit of the modern generation.

Vision: To become the go-to brand for young individuals seeking fashionable and comfortable
clothing, with a commitment to sustainability and social responsibility.

2. INDUSTRY ANALYSIS

a. Future Outlook and Trends

The fashion industry is dynamic, with trends evolving rapidly. Bewakoof will stay ahead by
monitoring consumer preferences, embracing sustainability, and incorporating technological
innovations like online customization.

b. Analysis of Competitors
Competitors include fast-fashion brands and online retailers. Bewakoof differentiates itself
through a unique combination of affordability, quality, and a direct connection with its youthful
audience.

c. Market Segmentations

Primary target segments are young adults aged 18-30 who seek trendy, comfortable, and
budget-friendly fashion options. Secondary segments include environmentally conscious
consumers.

3. DESCRIPTION OF VENTURE

a. Product/Services

Bewakoof offers a diverse range of apparel and accessories, including graphic tees, hoodies,
activewear, and sustainable fashion items. The product line will evolve to meet changing
fashion trends.

b. Background of Entrepreneurs

Founders have a collective experience of 20 years in the fashion and e-commerce industries,
bringing expertise in design, marketing, and operations.

4. PRODUCTION PLAN

a. Manufacturing Process
Products will be manufactured using a combination of in-house production and partnerships
with ethical manufacturers. Emphasis on quality control and sustainable practices will be
maintained.

b. Names of Suppliers

Key suppliers include certified fabric providers and manufacturers with a focus on ethical and
sustainable practices.

5. MARKETING PLAN

a. Pricing

Competitive pricing to attract the target market. Regular promotions, discounts, and loyalty
programs will be implemented.

b. Distribution

Initially, an online sales model will be adopted, leveraging social media platforms and a user-
friendly website. Future plans include strategic partnerships and brick-and-mortar stores.

c. Promotion
Utilize social media influencers, content marketing, and collaborations to increase brand
visibility. Engage in digital advertising and participate in events targeting the youth
demographic.

d. Sales Forecast

Initial focus on building an online customer base with a projected growth of 20% per quarter for
the first year, reaching a target revenue of $5 million by the end of Year 1.

6. ORGANIZATIONAL PLAN

a. Form of Ownership

Private Limited Company.

b. Management Team Background

CEO: Dev Arora, with a background in fashion design and 10 years in e-commerce.

COO: Dev Arora, experienced in supply chain management with a focus on sustainability.

CMO: Anuj Dua, seasoned marketer with expertise in digital and influencer marketing.

c. Roles and Responsibilities of Members

Clearly defined roles to ensure efficient operations, including product design, manufacturing
oversight, marketing strategy, and financial management.
7. FINANCIAL PLAN

a. Pro Forma Income Statement

b. Pro Forma Balance Sheet
c. Cash Flow Projections

Healthy cash flow with conservative estimates for the first year, allowing for strategic
investments in marketing, inventory, and technology.

This comprehensive business plan outlines Bewakoof's vision, strategy, and operational details,
positioning it for success in the competitive fashion industry.