DAILY LESSON PLAN

PRACTICAL RESEARCH 2
Quarter 1 – Week 1

I. OBJECTIVES
A. Content Standard:
The learners demonstrate understanding of the characteristics, strengths, weaknesses, and kinds of quantitative
research.

B. Learning Competency:
The learners describe the characteristics, strengths, weaknesses, and kinds of quantitative research.

• Specific Objectives:
At the end of the lesson, the learners should be able to:
1. Describe the characteristics of quantitative research.
2. Identify the strengths and weaknesses of quantitative research.

II. CONTENT: Nature of Quantitative Research

III. LEARNING RESOURCES

A. References
B. Other Learning Resources
Slideshare
Google.com
Methods of Research (Mariano Ariola)

IV. PROCEDURE

A. Reviewing previous lesson or presenting the new lesson

At the beginning of our encounter in the second phase of research we will be dealing with the second type of
research which is quantitative research. Before we look into the nature of quantitative research let us have a short
review about the subject itself “research”

Instruction: Below is the acronym of Research, please provide one word for each corresponding letter that
describes the word research. Example for the letter R-eductive

R
E
S
E
A
R
C
H

B. Establishing the purpose of the lesson

Using your answers above explain your reasons in describing research using those words (3-5sentences.)
______________________________________________________________________________________
________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________

C. Presenting the new lesson

Quantitative methods emphasize objective measurements and the statistical, mathematical, or numerical analysis of data
collected through polls, questionnaires, and surveys, or by manipulating pre-existing statistical data using computational
techniques. Quantitative research focuses on gathering numerical data and generalizing it across groups of people or to
explain a particular phenomenon.
Page 1 of 4
 Its main characteristics are:

The data is usually gathered using structured research instruments.

The results are based on larger sample sizes that are representative of the population.
The research study can usually be replicated or repeated, given its high reliability.

Researcher has a clearly defined research question to which objective answers are sought.

All aspects of the study are carefully designed before data is collected.

Data are in the form of numbers and statistics, often arranged in tables, charts, figures, or other non-textual forms.

Project can be used to generalize concepts more widely, predict future results, or investigate causal relationships.

Researcher uses tools, such as , to collect numerical data.

The overarching aim of a quantitative research study is to classify features, count them, and construct statistical models in
an attempt to explain what is observed.

Answer the following questions. (Use 2-3 sentences):

1. What is the main objective of quantitative research?
2. In what way does quantitative research differs from qualitative research?
3. How will you describe quantitative research in terms of data? D. Discussing additional concepts
about the lesson
In this part of our lesson, you will look into the strengths and weaknesses of quantitative research.
Please read carefully the given lesson refer to dictionary for unclear words.

Strengths
1. Data collection occurs rapidly with quantitative research.
Because the data points of quantitative research involve surveys, experiments, and real-time gathering, there are few delays in the
collection of materials to examine. That means the information under study can be analyzed very quickly when compared to other
research methods. The need to separate systems or identify variables is not as prevalent with this option either.
2. The samples of quantitative research are randomized.
Quantitative research uses a randomized process to collect information, preventing bias from entering into the data. This randomness
creates an additional advantage in the fact that the information supplied through this research can then be statistically applied to the
rest of the population group which is under study. Although there is the possibility that some demographics could be left out despite
randomization to create errors when the research is applied to all, the results of this research type make it possible to glean relevant
data in a fraction of the time that other methods require.
3. It offers reliable and repeatable information.
Quantitative research validates itself by offering consistent results when the same data points are examined under randomized
conditions. Although you may receive different percentages or slight variances in other results, repetitive information creates the
foundation for certainty in future planning processes. Businesses can tailor their messages or programs based on these results to meet
specific needs in their community. The statistics become a reliable resource which offer confidence to the decision-making process.
4. You can generalize your findings with quantitative research.
The issue with other research types is that there is no generalization effect possible with the data points they gather. Quantitative
information may offer an overview instead of specificity when looking at target groups, but that also makes it possible to identify core
subjects, needs, or wants. Every finding developed through this method can go beyond the participant group to the overall demographic
being looked at with this work. That makes it possible to identify trouble areas before difficulties have a chance to start.
6. You can perform the research remotely.
Quantitative research does not require the participants to report to a specific location to collect the data. You can speak with individuals
on the phone, conduct surveys online, or use other remote methods that allow for information to move from one party to the other.
Although the number of questions you ask or their difficulty can influence how many people choose to participate, the only real cost
factor to the participants involves their time. That can make this option a lot cheaper than other methods.
7. Information from a larger sample is used with quantitative research.
Qualitative research must use small sample sizes because it requires in-depth data points to be collected by the researchers. This
creates a time-consuming resource, reducing the number of people involved. The structure of quantitative research allows for broader
studies to take place, which enables better accuracy when attempting to create generalizations about the subject matter involved.
There are fewer variables which can skew the results too because you’re dealing with close-ended information instead of open-ended
questions.
E. Discussing additional concepts about the lesson

Weaknesses
1. You cannot follow-up on any answers in quantitative research.
Quantitative research offers an important limit: you cannot go back to participants after they’ve filled out a survey if there are more
questions to ask. There is a limited chance to probe the answers offered in the research, which creates fewer data points to examine
when compared to other methods. There is still the advantage of anonymity, but if a survey offers inconclusive or questionable results,
there is no way to verify the validity of the data. If enough participants turn in similar answers, it could skew the data in a way that does
not apply to the general population.
2. The characteristics of the participants may not apply to the general population.
There is always a risk that the research collected using the quantitative method may not apply to the general population. It is easy to
draw false correlations because the information seems to come from random sources. Despite the efforts to prevent bias, the
characteristics of any randomized sample are not guaranteed to apply to everyone. That means the only certainty offered using this
method is that the data applies to those who choose to participate.
3. You cannot determine if answers are true or not.
Page 2 of 4
Researchers using the quantitative method must operate on the assumption that all the answers provided to them through surveys,
testing, and experimentation are based on a foundation of truth. There are no face-to-face contacts with this method, which means
interviewers or researchers are unable to gauge the truthfulness or authenticity of each result.
A 2011 study published by Psychology Today looked at how often people lie in their daily lives. Participants were asked to talk about
the number of lies they told in the past 24 hours. 40% of the sample group reported telling a lie, with the median being 1.65 lies told per
day. Over 22% of the lies were told by just 1% of the sample. What would happen if the random sampling came from this 1% group?
4. There is a cost factor to consider with quantitative research.
All research involves cost. There’s no getting around this fact. When looking at the price of experiments and research within the
quantitative method, a single result mist cost more than $100,000. Even conducting a focus group is costly, with just four groups of
government or business participants requiring up to $60,000 for the work to be done. Most of the cost involves the target audiences you
want to survey, what the objects happen to be, and if you can do the work online or over the phone.
5. You do not gain access to specific feedback details.
Let’s say that you wanted to conduct quantitative research on a new toothpaste that you want to take to the market. This method allows
you to explore a specific hypothesis (i.e., this toothpaste does a better job of cleaning teeth than this other product). You can use the
statistics to create generalizations (i.e., 70% of people say this toothpaste cleans better, which means that is your potential customer
base). What you don’t receive are specific feedback details that can help you refine the product. If no one likes the toothpaste because
it tastes like how a skunk smells, that 70% who say it cleans better still won’t purchase the product.
6. It creates the potential for an unnatural environment.
When carrying out quantitative research, the efforts are sometimes carried out in environments which are unnatural to the group. When
this disadvantage occurs, the results will often differ when compared to what would be discovered with real-world examples. That
means researchers can still manipulate the results, even with randomized participants, because of the work within an environment
which is conducive to the answers which they want to receive through this method.

F. Developing Mastery

Identify whether the following is a strength or weakness of quantitative research.

1. Data gathering is faster because of the use of surveys.
2. Do not allow follow up questions.
3. Creates unreal environment.
4. Research can be done in a remote location or environment.
5. Data Gathered are repeatable.

G. Finding practical applications of concepts and skills in daily living

Identify whether the following is a strength or weakness of quantitative research.

1. Data gathering is faster because of the use of surveys.
2. Do not allow follow up questions.
3. Creates unreal environment.
4. Research can be done in a remote location or environment.
5. Data Gathered are repeatable.
6. Quantitative research does not entertain feedback.
7. Generalizations is objective through the use of numerical data.
8. Money is involved because of the reproduction of surveys.
9. Selected population may not represent the entire behavior of the group.
10. It ensures reliability by using statistical treatment.

H. Making generalizations and abstractions about the lesson

After studying the definition of quantitative research as well as its strengths and weaknesses you must keep in
mind the following points.

Quantitative research is a type of research where in phenomena are explain using structured measurements that relies on
numerical data.

Quantitative research uses survey, questionnaire to gather data.

Quantitative research uses a large sample as a representation of the target population

The use of quantitative research enables the researcher to have concrete data through numbers thus it allows an
objective generalization. Moreover, research can be done in a remote area by creating a certain setting or environment.

One of the things that we should be careful in doing this type of research is that we have to be careful in selecting sample.

I. Evaluating Learning
Fill in the blanks with the correct word or words based on what you have learned from the lesson.
1. Quantitative research uses _________ data.
2-3. Quantitative research uses ___________ and ________ as research instrument.

4. Quantitative research uses __________ samples

Page 3 of 4
5. Quantitative research uses __________ environment.

Part II. Answer the following questions in essay form. (5points each)

1. How will you use the different strengths of quantitative research to create an excellent output?
2. How will you eliminate or avoid the given weaknesses of quantitative research?

J. Additional activities for application or remediation

Page 4 of 4