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    This document contains information about a research topic being studied by two graphic design students. It includes their names, student codes, and career. It also lists keywords in Spanish and English related to their topic, which includes graphic design, digital design, social media, e-business, and advertising. Finally, it provides references for 10 scholarly articles published within the last 5 years related to their research topic, including the bibliographic information and DOI for each source.

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    This document contains information about a research topic being studied by two graphic design students. It includes their names, student codes, and career. It also lists keywords in Spanish and English related to their topic, which includes graphic design, digital design, social media, e-business, and advertising. Finally, it provides references for 10 scholarly articles published within the last 5 years related to their research topic, including the bibliographic information and DOI for each source.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    9 views2 pages

    Tarea 1

    Uploaded by

    richar
    This document contains information about a research topic being studied by two graphic design students. It includes their names, student codes, and career. It also lists keywords in Spanish and English related to their topic, which includes graphic design, digital design, social media, e-business, and advertising. Finally, it provides references for 10 scholarly articles published within the last 5 years related to their research topic, including the bibliographic information and DOI for each source.

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    of 2

    FICHA: TEMA DE INVESTIGACIÓN

    ESTUDIANTE 1
    APELLIDOS Y NOMBRES: PACHECO MORAN JANYRE ELIZABETH
    CÓDIGO: U18201411
    ARRERA: ING. DE DISEÑO GRAFICO
    ESTUDIANTE 2
    APELLIDOS Y NOMBRES: PRADO DE LA CRUZ JERSON MANUEL
    CÓDIGO: U19213004
    CARRERA: ING. DE DISEÑO GRÁFICO

    1. Palabras clave:
    Palabra clave (español) Palabra clave (inglés)

    Diseño Gráfico diseño AND grafico

    Digital desing Digital marketing

    Social media Marketing performance

    e-Business Design thinking

    Publicidad Advertising

    2. Artículos de revisión de literatura relacionados con el tema de investigación (mínimo 2 artículos de


    revisión o, de no existir estos, mínimo 5 artículos científicos originales con una antigüedad menor a 5
    años):
    Referencia bibliográfica (APA, IEEE, etc.) DOI

    Casallas, N. P. (2020). Graphic design beyond the visual-optic


    10.15446/BITACORA.V30N2.81512
    experience. Bitacora Urbano Territorial,  30(2), 101-112.

    Goldman, S. P. K., van Herk, H., Verhagen, T., & Weltevreden,


    J. W. J. (2021). Strategic orientations and digital marketing
    tactics in cross-border e-commerce: Comparing developed and 10.1177/0266242620962658
    emerging markets. International Small Business Journal:
    Researching Entrepreneurship, 39(4), 350-371.
    Lazo-Amado, M., Cueva-Ruiz, L., & Andrade-Arenas, L. (2021).
    e-business model to optimise sales through digital marketing in
    10.14569/IJACSA.2021.0121184
    a peruvian company. International Journal of Advanced
    Computer Science and Applications,  12(11), 739-748.

    Munir, A. R., Kadir, N., Umar, F., & Lyas, G. B. (2023). The
    impact of digital marketing and brand articulating capability for
    10.5267/j.ijdns.2022.12.005
    enhancing marketing capability. International Journal of Data
    and Network Science,  7(1), 65-72.

    Păvăloaia, V. -., Anastasiei, I. -., & Fotache, D. (2020). Social


    media and e-mail marketing campaigns: Symmetry versus 10.3390/sym12121940
    convergence.  Symmetry,  12(12), 1-23.

    Leeflang, P. S. H., Verhoef, P. C., Dahlström, P., & Freundt, T.


    (2014). Challenges and solutions for marketing in a digital 10.1016/j.emj.2013.12.001
    era. European Management Journal,  32(1), 1-12

    Huerta, R. (2022). Graphic design for primary school teacher


    10.5565/rev/grafica.212
    training. Grafica, 10(19), 41-53.

    Suárez-Carballo, F., Martín-Sanromán, J. -., & Martins, N.


    (2022). Imitation as a visual literacy strategy in the training of
    10.17151/kepes.2022.19.25.17
    graphic designers. A methodological proposal from the editorial
    design. Kepes, 19(25), 499-530.

    Torres-Romay, E., & García-Mirón, S. (2023). Analysis of the


    situation of advertising studies in spain academic offer and
    10.37467/revhuman.v12.4693
    reality of the sector. Human Review.International Humanities
    Review / Revista Internacional De Humanidades, 16(5)

    Gómez-Carmona, D., Marín Dueñas, P. P., Muñoz-Leiva, F., &


    Liébana-Cabanillas, F. (2022). The effectiveness of
    10.7195/ri14.v20i2.1816
    environmental advertising: An analysis of advertising memory
    through neuroscience. Icono14, 20(2)

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