Strategy

Problems: There is little efficiency in the operation due to little or no control of inputs and outputs
of product, so it is essential to always control the input and output of product and money Logistics
must be improved and specific days coordinated to expedite and keep everything
organized.change provider, to avoid legal problems and carry out constant training and thus avoid
losses due to lack of experience.

backward vertical integration

As we know, it is a family business where the leader or boss would be Mr. Joaquín, then his wife
would be second in command, and later his daughter and son continue in command, leaving their
workers in the last link. where each one of them will have a specific function, both Mr. Joaquín and
Ms. María will be the ones who make the important decisions, now Pedro would have to carry out
training to improve his way of relating to clients, while María deals with the money,, we know, it is
a family business where we must use the lot which we have adapted to create a warehouse where
we can keep our items and in turn, we can rent a part of the lot to a supplier who needs the
INVIMA certificate and thus be able to have merchandise. from that provider at a lower cost, along
with rent that would be paid by the provider.

MR joaquin

MRs maría

Mr pedro

Mrs Ana

Ofelia and yasmin

Oswaldo, Felipe, Rodrigo, and Juan Sebastián