Channel Marketing ( Asst Manager)

Role and Responsibilities

 Develop Local Launch Plan for NPD ensure 4R (Right Store, Product, Display, People) retail
strategy and action plans are well defined and communicated clearly to Sales and trade

 Develop and ensure Retail Index Standard (RIS) by channel and store in related to each
product proposition

 Develop all BTL POSM in related to in store sell out promotion and ensure all CI and brand
identity are aligned with Corporate Marketing

 Engage with Field force to ensure all the retail marketing BTL execution is implemented
timely and flawlessly

 Propose customize sell out mechanics based with PM and Sales for selected account /
regions

 Work closely with innovation design team to ensure the display segmentation & guideline
deliver the appropriate Communication visibility strategy

 Be the category display and design gatekeeper with HQ to ensure right adaptation of
category/range display and localize the Merchandising and Display guidelines (generic and
new store planograms)

 Analyze and execute right model mix for selected Strategic and Growth accounts (A, B
stores) with well define SKU focus and prioritization.

 Work closely with retail planning team to analyze business opportunity via channel mapping
information by store/segment and develop relevant channel strategy by Store Segments.

 Work closely with PM team & MDF team for Short and Midterm Budget Planning in related to
Strategic launch BTL and POSM activities with full overview of Marketing Activities calendar.

Requirements

 Education Background: Min Degree holder in Marketing, Business Administration,

Commerce or any relevant degree.
 Profession Experience: Min 4 years working experience in channel or trade marketing
Consumer Electrical, FMCG or any relevant field.
 Others attribute: Strong commercial acumen, analytical, strong team spirit, result orientated
and good interpersonal skill that able to connect all level of stakeholders.