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Lesson 2

• Format
• Audience
• Purpose
Types of Publication
• Flyer – 1 page only
• Brochure – 2 to 3 pages (folded)

Creating a Publication:
1. Purpose – You need to give some thought to the purpose of the finished piece.
2. Audience – who will consume your publication.
3. Format – Professional – looking publication takes planning. (page layout, paper choice and print option).

Page layout: Margin:


Legal – 8.5 x 14 Normal Margin – 1in (all sides)
A4 – 8.26 x 11.69 Wide Margin – 1.5in (all sides)
Letter – 8.5 x 11 Narrow Margin – 0.5in (all sides)
Folio – 8.5x 13

Orientation: Different types of Paper:


Landscape - Bond Paper
Portrait - Colored Paper
- Oslo Paper

“C” = Contrast

Print setting:
- Double sided printing – Back to back.
- Collating – Continuously printing.

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