From crowd to

customers
B r ian P r of f itt
MAY 2023
 The mos t i mp ort a nt

01
from crowd to
f a ct or f or success
customers w i t h cus t omers i s …

02 Whi l s t a l l t he t i me t ryi ng
t o f i nd …

Y et , w e cont i nue t o ma ke
t hes e mi s t a kes … Someone to invest in our idea 03
The most important factor for success …

Your assignment:
01
What factors will make you more
successful than the food stand
on the other side of the complex?
The most important factor for success …

Your assignment:
01
What factors will make you more
successful than the food stand
on the other side of the complex?

Answer:
a hungry crowd
The most important factor for success …

What isn’t a viable hungry crowd?

01
One that isn’t hungry
One you can’t target
One with plenty of choices already
x% of population y
The most important factor for success …

What is a viable hungry crowd?

01
One that is hungry, starving or obsessed
One you can easily target,
with the potential to make money
One with few choices
In particular, one you can target
at the the moment of need
 Customers
1. The most important factor for success with customers is …
2. Yet, we continue to make these mistakes …
3. While all the time trying to find …
Someone to invest in our idea
02 Yet, we continue to make these mistakes …

Phase I – Build it Phase II – The Rise

and they will come of the Influencer
• Build • Dan as
products influencer
• Sell • Social media
products celebrity
• Support products • Most value here

Who are the influencers in your industry?

02 Yet, we continue to make these mistakes …

The battle between every startup and

incumbent comes down to whether the
startup gets distribution before the
incumbent gets innovation.

Alex Rampell
A16Z, Partner

What’s your distribution strategy?

30
02 Yet, we continue to make these mistakes …

Many startups look to Successful startups focus

product features to win instead on great marketing
customers

HOW WILL YOU BECOME AN EXPERT IN AI-DRIVEN digital MARKETING ?

 Customers
1. The most important factor for success with customers is …
2. Yet, we continue to make these mistakes …
3. While all the time trying to find …
Someone to invest in our idea
03
How will someone invest in our customer strategy?

Small % of a Hockey stick Real Customers

large market revenues
Real Intent

Real Money

How many live, hungry customers have you lined up?

Where do you find your Customers?
Where do you find your Customers?

I found it! I found it! I found the CUSTOMER!

 Customers
Find your hungry crowd
+ Get distribution
+ Spend >50% of your time on customers
(live, hungry and accessible)
_________________________________
Customers will determine your success
 brian @ proffitt .co.uk

In the future ... I invented time travel