Questions answered correctly:

1.- What is the buyer's journey?

Buyer's journey
It is the active research process a potential customer goes through prior to purchase.

2 . - If your content is about the different solutions to your buyer persona's problem, what stage of the
buyer's journey does it belong to? I am not sure but I think it is

CONSIDERATION Do not copy screenshot

3 Complete the necessary information: Your ________ is your greatest acquisition opportunity.
Complete the necessary information: You are your
greatest acquisition opportunity.

4 What does CRM mean?

The basic tool you need is a customer relationship management system or CRM.

5 . - What are the stages of the inbound methodology?

6 When does the interaction stage of the inbound methodology begin?

It is C WHEN A PROSPECT OR CUSTOMER COMPLETES THE DESIRED ACTION.

 with the world.

7.- Complete the necessary information: The inbound is based

on

8- True or false? As purchasing behaviors

evolve, the essence of the philosophy

9.- Who is responsible for delighting prospects and customers?

Who has the responsibility to delight prospects and customers?

10.- When we say that the inbound methodology is a wheel, what does it represent?
When we say that the inbound methodology is a wheel, what does it represent?
11 - Where is it recommended to store your prospects' information?

12- True or false? It is recommended to protect most of the content and send it via chat.
live.

14- How can you apply the customer-based cycle theory to your company's budget?
15- How can representing a company as a cycle foster collaboration between teams?
How does the representation of a company
how a cycle can foster collaboration
between the teams?
If each team has different funnels, the cycle can help them understand how they
combine and deliver value to all teams.

17- True or false? Profit is the main purpose of all companies.

18- What is the best way to get all employees in a company to share the same purpose?
19- - Which of the following is NOT a key part of a company's culture?

20- - According to the theory of tasks to be performed, which of the following is an example of a work history?
According to the theory of tasks to be performed, which of the following is an example of a work history?

Our customers buy our product because it helpsthem

feel more confident in social situations.

When I'm on my way to work, I like to have a quick

and light breakfast; that way, I can finish eating before I start
work and satisfy my hunger until I finish my first meeting of theday
.

XYZ S.R.L. was founded in Paris in 1902 as an electric generator factory. During the last century, it ceased to be a " regional company and became a leading internal brand in energy
solutions.

21- Which of the following is NOT a "job dimension" according to the theory of tasks to be performed?
23- Who in your company will benefit the most from the creation of buyer personas?
Who in your company will benefit the most from the creation of buyer personas?

The marketing department , since buyer personas are a

tool specifically created for this area.

The sales team, because the main function of buyer

personas is to qualify prospects.

All teams that interact with customers , as an effective buyer persona can provide value to marketing, sales and service departments .

24- Who should be involved in the creation of buyer personas?

Who should be involved in the creation of buyer personas?

Members of the marketing team should create buyer

personas, as they have the most information about the
prospects.

The service team must create them, since it has more data than the service team.

25- What is the role of the administrative teams (finance, legal, etc.) in the creation of buyer personas?
26- True or false? One person should be responsible for the creation and maintenance of your buyer personas.

27- What is the relationship between your company's purpose and your buyer personas?
What is the relationship between your company' s purpose and your buyer personas?

Your company 's purpose is created by combining all your buyer personas into a single unifiedprofile .

Your company's purpose describes the culture of your employees, while buyer personas describe your company's responsibility to customers.

The people who buy your product (buyer personas) are the only
who understand the mission your company is trying to achieve
(purpose).

fl
Knowing the problem that your company is helping to solve
28- What kind of information about each buyer persona does the marketing team usually need?

29- What kind of information about each buyer persona does the sales team usually need?
What kind of information about each buyer
person usually needed by the sales team?

The size of the target market represented by each buyer

persona.

Your fullname , profession and phone number, so

that they can contact you immediately and start a
sales conversation .

The goals and challenges of each buyer persona that your product
can help achieve or overcome.

30- What type of information about each buyer persona does the customer service team typically need? The
LAST CHOICE.
What type of information about each buyer persona does the customer service team typically need?

Your service level agreement (SLA) when you interact with

31- In reference to the establishment of objectives, what are goals?

32- In reference to objective setting, what are the key results?

33- True or false? Goals are usually time-bound, while key results can be long-term.
True or false? Goals are usually time-bound, while key results can be long-term.
True

34- Within the framework of the three horizons, what does the first horizon symbolize?
Within the framework of the three horizons, what does the first horizon symbolize?

(-) The initiatives you undertake to enhance yourshort-term success.

The initiatives you undertake to enhance your medium-term success.

The initiatives you undertake to enhance your long-term success.

The initiatives you choose to omit or not prioritize.

35- Within the framework of the three horizons, what does the second horizon symbolize?
Within the framework of the three horizons, what does the second horizon symbolize?

The initiatives you undertake to enhance your short-term success.

(-) The initiatives you undertake to enhance your medium-term success.

The initiatives you undertake to enhance your long-term success.

The initiatives you choose to omit or not prioritize.

36- Within the framework of the three horizons, what does the third horizon symbolize?
Within the framework of the three horizons, what does the third horizon symbolize?

37- True or false? If the first horizon begins to achieve insufficient results, you should reallocate resources to
these initiatives until they improve.

Question 45 of 60 Time remaining: 01:17:13

True or false? If the first horizon begins to achieve insufficient results, you should reallocate resources to
these initiatives until they improve.

True

(•) False

38- Complete the necessary information: You can attract prospects using relevant to create
content and conversations.
39- In the attraction stage, what information do you get from a prospect?
In the attraction stage, what information do you get from a prospect?

40- True or false? The buyer's journey is only useful to the marketing team.
I did not copy the screenshot but the answer is for all equipment.

41- What can customer service team members use the buyer's journey for?
What can they use the buyer's journey for?
customer service team members?

42- What is the relationship between a company's earnings and its purpose?
What is the relationship between a company's earnings and its purpose?

The purpose of a company is to generate profits.

(-) A company's profits enable it to fulfill its purpose.

A company's profits generate distraction and do not

allow it to achieve its purpose.

The purpose of a company increases profits.

44- - True or false? Delighting customers is the responsibility of the service department. Question 57 of 60 Time
remaining:!

True or false? Delighting customers is the responsibility of the service department.

 True

@• False

45- Complete the necessary information: The ________ of consumers say they have discontinued the use of
communications with a company because they received irrelevant promotions or messages.

Fill in the required information: The of

consumers say they have stopped communicating with a company because they received irrelevant promotions or
messages.

@ 94%

46- Complete the necessary information: The ________ of customers would not do business with us again.
a company after a negative experience.
Fill in the required information: The of
customers would not do business with a company again after a negative experience.

47- Complete the necessary information: To build trust with your target audience, you have to adapt to their way of
thinking. _________________________. Choose all the options that apply.

Complete the necessary information: To generate

trust with your target audience, you have to
adapt to your way of. Choose all the
appropriate options.

48- I got this one wrong so THE CORRECT ONE IS FALSE.

True or false? If you want to apply the customer-driven

cycle model in your company, you should not imagine
your sales process as a funnel.

True or false? If you want to apply the customer-driven cycle model in your company, you
should not imagine your sales process as a funnel.

(•) True
 False

Questions answered incorrectly:

49- Which departments are responsible for creating content?

All departments

Marketing only

Marketing and sales only

All departments that interact with the customer

50- True or false? The buyer's journey is constantly evolving. The more you know about your buyer personas, the
better you can improve and expand them over time.

51- True or false? Attracting prospects is the responsibility of the marketing team; interacting with them is the
responsibility of the sales team; and delighting them is the responsibility of the service team.

false

52- What happens during the attraction stage of the inbound methodology? Second video

It is to attract prospects and customers with useful and relevant content, adding value immediately in the buyer's
journey.

53- What is the purpose of the delight stage of the inbound methodology?

It is based on providing an exceptional experience every time a customer interacts with your company.
Your customers are satisfied that they want to tell friends and colleagues about your service excellence, commitment
and growth.

54- What is the relationship between a funnel and the customer-based cycle?

The cycle replaces all funnels.

Both represent the same basic premise.

Individual funnels can be interconnected within a cycle.

Creating a cycle is the first step in developing an effective funnel.

55- When you use the jobs-to-be-done theory to develop a chronology of events, where should you start?

56- If a sales rep is talking to a specific contact and discovers that he or she does not exactly match the assigned
buyer persona, what should he or she do?

57- How does the theory of the tasks to be performed relate to the personal identity of your customers?

58- A friend wants to start a company and needs to identify the work that his product helps people complete. What
advice would you give?

59- True or false? If you want to apply the customer-driven cycle model in your company, you should not imagine
your sales process as a funnel.

60- How can representing your company as a cycle improve lead transfer between sales and service teams?

Allows sales and service departments to be unified into a single team.

It provides more visibility into the steps required for a smooth transfer.
It makes sales reps assume post-sale responsibility.
Provides more specific reports during the sales process.

61- Which of the following are principles of the inbound methodology? Choose all the options that apply

how" to connect the methodology (the "why") with the tools (the
"what").

STANDARDIZE
CONTEXTUALIZE
OPTIMIZE
Customize for impact
Empathize through perspective.