Number of emplyees

Pestle

mona.nassar@port.ac.uk

up2105222@myport.ac.uk

up2160734@myport.ac.uk

up944166@myport.ac.uk

OPPORTUNITIES

The global health and wellness market is expected to grow by about 9.3% from 2021 to 2028. People
nowadays are more health-conscious and want healthier food options. Dunkin can take advantage of
this by adding healthier choices to their menu, such as fresh fruit, whole-grain bread, low-fat milk,
and plant-based options.

Dunkin can also acquire the opportunity of diversification by introducing new product lines in its
menu, such as new sandwich variants, salads, snacks, smoothies, juices, and tea, which can be
adapted to tastes region or culture-wise. Customers are looking for a wider variety of food and
beverage options, and Dunkin can attract them by offering co-branded products and partnerships
with other companies.

Dunkin can also consider partnering with other companies to open stores in non-traditional locations
such as airports, train stations, and malls. Dunkin can also focus on opening drive-thru stores to
cater to customers who prefer quick and convenient service.[

Dunkin has an opportunity to add seasonal items. This can help attract customers who are looking
for unique and exclusive options. Dunkin can also consider introducing regional flavors and specialty
drinks to cater to local tastes. Dunkin can also conduct surveys and focus groups to gather feedback
from customers and use this information to improve its menu and offerings.

Threats

Dunkin Brand is facing a significant threat from high competition. Its competitors, such as Starbucks,
McDonald’s, and Tim Hortons offer similar products and services and operate in close proximity to
Dunkin’ outlets. This has made it challenging for Dunkin’ to keep its market share and attract new
customers.
To overcome this, Dunkin’ should enhance its product offerings, provide better customer service,
and increase marketing efforts. It can also invest in innovative technology solutions to improve
efficiency and reduce costs, which can help it remain competitive and maintain its market position.

Dunkin’ faces a big threat of losing control over its franchisees. Franchisees run Dunkin’s outlets, but
Dunkin’ can’t always control the quality of their products and services. This can be a problem if
franchisees don’t follow Dunkin’s standards or provide a consistent customer experience.

To tackle this problem, Dunkin’ should work closely with its franchisees to make sure they
understand and follow the company’s rules. Dunkin’ could also provide more training and support
for franchisees and regular checks to ensure that its standards are being met.

3. Increasing Costs

Dunkin’ is at risk of higher costs due to increased expenses for things like rent, labor, and raw
materials. These additional costs may reduce the company’s profits and limit its capacity to invest in
growth opportunities.

To address this threat, Dunkin’ can work on reducing expenses by improving operational efficiency
and cost management. This may involve optimizing its supply chain, decreasing waste and
inefficiencies, and exploring new cost-saving measures. The company could also increase prices or
implement new revenue-generating initiatives to balance out the cost hikes.

Dunkin can have issues and challenges with the supply chain as it grows in the future, and it can
struggle to keep its food products fresh. The company needs to ensure that its suppliers deliver fresh
products on time.

Any delays can harm the quality of the products and the company’s reputation. To solve this issue,
Dunkin’ can work closely with suppliers to follow quality standards and procedures. It could also
invest in new technology to manage the supply chain better and reduce the risk of delays. Dunkin’
could also explore alternative sourcing options or make contingency plans to mitigate any potential
supply chain disruptions.

https://sharpsheets.io/blog/ihop-franchise-costs-profits/

https://pestleanalysis.com/pest-analysis-of-mcdonalds/