Lesson 2 

 
❑ ​These principles of art are: 
1. Balance   
2. Scale and proportion  
3. Emphasis and contrast  
4. Unity   
5. Movement  
6. Repetition and pattern 
  

▪ ​This principle refers to the 

Isamu Noguchi. “Cube” Entrance ​of 
distribution of the visual elements 
Marine Midland Building. ​Manhattan. 
in view of their placement in 
relation to each other.  
 Leonardo da Vinci. “Last 
Supper” ​Renaissance Period. 
Three forms of balance:
a. Symmetrical   
b. Radial  
c. Asymmetrical  

▪ S​ cale​ ​pertains to the size in 

relation ​to what is normal for the 
figure or ​object in question.   Claes Oldenberg and Coosje van 
Bruggen,“Plaintor” (2001) Meredith 
Corporation Collection, Des Moines. 
Arturo Luz. “Paper Clip”. Philippines. 
Ayala Museum. 
 ▪
Proportion​ ​is the size of the 
components, or of the objects in 
relation to one another when taken as 
a composition or a unit. 

 
▪ E​ mphasis​ a​ llows the attention of the viewer to a focal point(s), 
 accentuating or drawing attention to these elements or objects.  

▪ ​Contrast​ ​is the disparity between the elements that figure into 
the ​composition. 

 
▪ ​A similar element throughout a 
work  of  art  that  brings  the 
parts together. 
 ▪ ​Refers to the direction of the ​viewing 
eye as it goes through the ​artwork, often 
guided by areas or ​elements that are 
emphasized. 
 ▪
Repetition – lines, shapes, colors, ​and 
other elements may appear in ​a recurring 
manner.  
▪ ​Pattern – the image created out of 
repetition 
Activity 1.4: Create your own logo, emblem, or symbol based on the guiding 
principles of art. The image can be about a particular advocacy you want to 
promote, a tool or gadget you envision creating the future, or just simply 
you ​as a future professional. What color would represent your envisioned 
brand? ​What would be the shape and what does it symbolize? How would 
you compress information yet have a strong impact in your imagery? (30 
points)  

3-5
sentences
description
of your
logo/symbol.
 Mention the
principle(s)
used in your
artwork.
Españo, Liza Jessa O.