Benefits and Negative points of multimedia products

Task 1: Complete the table by adding in your own ideas about what
is good and not so good about using multimedia products. I have
given you some ideas already.

I expect to see a minimum of 2 benefits and 2 negatives for each of

the products/companies.

Product/Company Benefits Negatives

Apple advertising the  Allows  The software
new iPhone 5S. They potential could fail and
have placed an customers to the sounds
interactive advert on see what the cannot be
their website that new phone will heard
allows to phone to look like so
be seen from all they know
angles and what they will
dimensions and can be getting
also be heard (e.g. when they pre
the ringtones, alerts order it
or music)

An information point  Visitors feel  Not all visitors

in a hospital that confident that will use the
shows a 3D map of they can go to information
the hospital and the point as they
allows visitors to information will not know
book in using the point in how to use it
device reception and
be told how to
get to the
correct
department
A shop using an  Gives staff  It would be
interactive video to decisions on costly to make
show staff how to what they because of
use a new till system want to learn video
about on the production
new till system value, and the
cost of
interactive
features.
An estate agency  More detailed  There are no
only using about their pictures
interactive videos on houses and you involved so it
their website to can choose would be
show the houses where you harder having
that they are selling want to go to look by
pressing
buttons than
just looking at
pictures as
that’s straight
forward.
A publisher  It generates  The risks of
displaying a new on reviews which piracy will be
line interactive book is very increased as
as a free sample to important free samples
get customers to nowadays as can easily be
purchase the entire the more shared and
series of books positive your distributed
reviews are, online, causing
the more sales profit to go
you’ll get and down.
you’ll attract  It can be
more expensive, and
customers to if they do offer
 buy your book. a free sample
 Making the then they will
book as a free not make
sample could money from it
increase its
exposure. If
customers
enjoy it, they’ll
perhaps share
it with family
and friends,
which means
more
customers.
The NHS using  It provides a  It may lead to
interactive realistic way of malfunctions
videos/models to training which can
train surgeons experience of interrupt the
surgeons, training
which would process, which
help them would be
develop their inefficient.
skills and  They may not
confidence prepare
better. surgeons
 It can be cost- properly for
effective as unexpected
they can be situations.
used
repeatedly
without
needing any
expensive
equipment or
materials.
An IT company  You get to try it  It will have to
selling its latest for free to get require time
software by offering the full and resources
a free trial on its experience of to set up and
website how it’d work maintain, even
 There’ll be more
more stock put challenging for
in place smaller IT
because companies with
customers limited
would already resources to
be familiar manage as they
with it at the are a small
end of the trial. company which
probably hasn’t
got loads of
money.
 It may expose
technical issues
or bugs in the
software, which
would harm
their reputation
and discourage
potential
customers from
buying their
software, and
instead they’d
buy an
alternative.
A music company  It would help  It might not be
releasing a short clip increase effective if the
of an artist’s latest exposure of fanbase is
video on the artists the video already
website which would saturated with
lead to advertisements
increased  It might expose
views, shares bugs in the
and sales – video which
which is very could
beneficial. discourage fans
 It can create from watching
hype among the whole
A bank only allowing fangs, which video, along
customers to view improves with reputation
their own account engagement getting lost.
via an app for their and possibly
increase  Not every
mobile
shares. customer will
have a phone,
 Customers can so it will limit
access their their ability if
account there is less
information at local physical
any time in a branches
quick and easy because of
way. everything
going to digital.
 It can help This will mainly
reduce the affect elderly
costs of people.
maintaining
physical bank  It will lead to
branches, cybersecurity
because there issues such as
is a mobile data breaches,
phone app for which
it – so it’ll allow compromises
the bank to personal and
pass these financial
 savings onto information of
customers. customers and
the bank itself.
Primary school  It can be  It may not
children being customised to provide
taught a science meet the
lesson using an needs of
interactive Power different
Point children,
providing a
more tailored
experience of
learning.
 It can be easily
accessed on
different
devices,
allowing
children to
learn outside
of school.

Task 2: In a Word document you are now required to write a review

on whether it was easier to come up with the benefits or the
negative points. Why do you think this was?

Task 3: What can companies do to make using multimedia products

easier for their customers and staff? Add your answer into your
Word document
Once you have completed the table and have answered tasks 2 and
3 in a Word document please upload them to the VLE.