SE Society’s

SNBP College of Arts Commerce Science & Management Studies

Morwadi, Pimpri, Pune-18
Department of BBA
Academic Year – 2022-23

Assignment Questions

Class TYBBA (Term – VI)

Specialization in Marketing

Subject – International Brand Management (605 A)

Assignment : 1

Q.1) Explain qualitative & quantitative tools for measuring brand image.

Q.2) write short notes on-

a) Brand Loyalty
b) Brand extension
c) Brand Portfolio
d) Brand Equity

Assignment : 2

Q.1) Define strategic alliance? Explain Advantage and disadvantages of it.

Q.2) Explain use of digital platforms for marketing of brand.

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