SOCIAL MEDIA

MODULE
SEMESTER 1

SUBMISSION BY :

NAME :Mitu Das

COURSE : PG Course in Advertising, Design
& Digital Communication
FACULTY : Mrs. ZEBA
 SOCIALMEDIA MANAGEMENT
Brief

We had to choose an Influencer from whom we are Inspired

and what we want to showcase about the Influencer in the .
The project is divided into stages,

themermaidscales
Her interest for cosplay and y2k style is evident in the way she dresses.
 She is a 24 years old, Indian
Influencer from Maharashtra who
was educated in the US and has
completed her bachelor’s degree
at a public US state university.

She actively uses

Instagram, Youtube, Tiktok, Twitch

KRUTIKA
She has her sights set on enrolling for an MBA degree while
pursuing her love for content creation.

She started her social media career as an aspiring model and

makeup enthusiast and began posting her videos on Instagram
and TikTok.

She found herself in a winning combination of cosplays,

comedy sketches on people's daily lives, and her distinctive
and elegant Y2K-inspired fashion.
As she has a Weeb and Y2K style, and

Agenda
christmas week was also near I decided
to built the project on a red theme.
Also the color red symbolises the
boldness and full of energy vibes

which matches the personality of

Krutika.

I develop the content design for our

client, to publish on her Instagram
and increase the followers on the
subject.

Logo
She already have a logo of Baby Inusoke
in which she represents herself as a
weeb her matching characteristics of
large, wide eyes that are framed by an
array of long eyelashes with constantly
challenging most people she comes across
and wanting others to respect and praise
her for the skill.She developed her own
style and Extrasensory Perception
Target Audience
Individuals who enjoy comedy sketches,
and have similar cosplay tastes with Y2K
styles
 TYPOGRAPHY
PP STELLAR

Light Bold

Aa a b c d e f g h i j k l a b c d e f g h i j k l

m n o p q r s t u v w m n o p q r s t u v w

x y z "" x y z ""

A B C D E F G H I J K L A B C D E F G H I J K L

M N O P Q R S T U V W M N O P Q R S T U V W

X Y Z "" X Y Z ""

1 2 3 4 5 6 7 8 9 0 # 1 2 3 4 5 6 7 8 9 0 #
 COLOR PALLETE
#28282a
RGB VALUE
R:40, G:40, B:42

#db3339 #ffffff
R:219,G:51,B:57 RGB VALUE R:255, G:255, B:255
RGB VALUE
STRENGTH
Great visual expressions, establishes a connection

STRENGTH &
CHALLENGES
with the audience through her comedy sketches and
makeup enthusiast.
Always surprises her audience with new looks.

CHALLENGES
She rarely shares about her Personal Life
Expensive clothing, difficult for followers to buy
She has many avatars to show
The Grid
I began the first post by introducing
her fashion and makeup avatar.
The following post delves into how she
can grow her following.
 Social Media Template

I introduced her as a content creator and makeup enthusiast

in this series in the first two posts.
In 3rd post I created a post for the video reel she do
mainly on daily lives of people
Because she has several avatars, I included a #OOTD POST in the 4th Post
emphasizing her fashion ideas or any look she designed for an outing.

Because she doesn't do much of PR collaboration, I included a GIVEAWAY Post

as her 5TH post, which will help her reach a larger number of subscribers
who are willing to learnthis style.

I added A LIVE SESSION OF GETTING READY WITH ME (GRWM) in her 6th post so
that people could learn more about her style and Face art Makeup with her.
Because she has several avatars, I included a #today's Vibes post in the
6th Post emphasizing her quotes or any fashion tips will be uploaded.

I included a #OOTD Post as her 8TH post, which will be related to her
Cosplay/kdrama inspiration.

For 9th post, she'll be reviewing her followers outfits which she liked
and will be Recreating the look in her own way.
PROCESS POST