Examine the factors that influence the development of one tertiary

economic activity in a European region that you have studied.

➢ Mezzogiorno region has seen development in Tourism.

➢ Climate is attractive. Hot, dry summers (26-29°C) attract beach tourists. Apennines attract winter
sport enthusiasts in winter. This means there is a year-round tourism industry.

➢ Areas of natural beauty e.g. Amalfi Coast, Mt Vesuvius & Pompeii attract cultural tourists.

➢ Greek & Roman architecture still existent e.g. Pompeii, architecture e.g. Monreale Cathedral in Sicily
is impressive (younger than Roman & Greek though – Built 12th century).

➢ Mezzogiorno is generally cheaper than Northern Italy, suiting tourists on a budget.

➢ Cassa per il Mezzogiorno benefitted tourism. 15% of Cassa funding was for tourism.

➢ Large-scale development resulted. Autostrada del Sole built to connect North & South Italy, which
reduced transport times and transport costs.

➢ Airports & ports were developed e.g. in Naples.

➢ Railways & ferries were improved, such as ferries to Sicily and Sardinia, making the areas accessible.

➢ Jobs have been created in hotels, tours etc, while spin-off jobs have been created in industries such
as agriculture, manufacturing, banking etc.

➢ Infrastructure has been developed such as tourist centres, which further benefit tourist numbers.

➢ 12 million people visited the Mezzogiorno in 2003, up by 4 million from 2000, with figures still rising.

➢ Negative factors affecting tourism: development has only taken place in coastal regions. Inland areas
do not have developed tourist industries.

➢ Tourism employment is often seasonal & low-paying.

➢ Tourists are e spoiling the beauty of the area, creating pollution and straining the water supply.