A Feasibility Study on the Introduction of Sea Through Kayaking in Calatagan, Batangas

Calatagan Batangas is a place in the south that is one of the most visited vacation

destinations. This municipality has enjoyed its growth in tourism for the past years, and has

continually made improvements to further increase its tourism. Both the local government unit

and private entity resorts offer additional amenities and activities to expand customer and tourist

engagement. Most of these, added up different water activities and showed up evidence of

increase in tourism.

The feasibility study entitled “A Feasibility Study on the Introduction of Sea Through

Kayaking in Calatagan, Batangas” intended to see the viability of introducing sea through

kayaking in Calatagan, Batangas. This is through a partnership venture with private resorts and

floating cottages, Aquaria Water Park, Kuya Indo Campsite, Camp Wagi, Kuya Unage’s floating

cottage, Carolina’s floating cottage, and Milky’s floating cottage. The proponents took into

consideration the feasibility factors of the market study, technical study, financial study,

socioeconomic study, and organizational and management study. The proponents evaluated the

business venture's results using these criteria over the course of its first ten years of operation.

The market analysis, technical study, financial study utilizing the anticipated business' first 10

years of operation, socioeconomic study, and organizational and management study were all

taken into account. The marketing component of KAJ Sea Through Kayaking was taken into

account when determining the market viability of the company. This included factors like market

description, demand and supply analysis, and marketing program. The proponents' survey had an

available and the possibility to establish the planned firm. Tourists to Calatagan, Batangas, are

the company's primary market. The survey's findings on people's propensity to use kayaks to

access the sea indicated an annual increase in potential customers. Among the 395 respondents
from the tourists. The results of the survey showed that 343 among 395 respondents (86.80%)

are willing to avail the service offered, while 52 (13.20%) will not because of the fear of

drowning and the idea that will be too costly. As seen with the results, KAJ Sea Through

Kayaking will be patronized by the targeted consumers and is market feasible. From the data

gathered, proponents could get the projected demand and supply from ten years to assure that the

proposed business has its potential market.

The technical study, on the other hand, covered the elements necessary to launch a business, such

as the business's strategic location, the process and service schedule, various costs, and the

money required to fund the venture. The discussion included sections on the equipment,

personnel, location, and technology that would be required to set up the business.

The objective of the financial feasibility study was to assess the viability of KAJ Sea Through

Kayaking from a financial perspective. Taking into account the process of assessing the

company, projects, budgets, and other financial-related entities to establish the performance and

acceptability of the business. According to KAJ Sea Through Kayaking's financial analysis, the

business is viable and will turn a profit during the first ten years of operation.

Another important component of the feasibility study project is the socio-economic research of

Static, which relates to the business's economic analysis. The proposed enterprise will boost

tourism in Calatagan, Batangas, and generate extra revenue in the form of taxes and VAT.

Additionally, by employing people and offering job chances through various advertising and

promotions, the company will benefit the community. Benefits for employees were also taken

into account in the interest of providing superior service.

The organizational and management feasibility examined the operation of the company.

Considering that a board of directors is a necessary component for any firm to succeed. By

setting up each individual assignment required, KAJ Sea Through Kayaking services would

achieve and realize successful management. The skills and traits of the employees were also

necessary for corporate functioning. Putting people in groups according to their aptitude for

carrying out duties that were necessary and crucial to the success of the proposed business.

KAJ Sea Through Kayaking, which is planned to be built in Calatagan, Batangas, is projected to

be practical given all the suggested criteria and a thorough analysis, meaning that opening the

business is likely to be feasible.