BUSINESS OVERVIEW

EXECUTIVE SUMMARY
“Manuel’s Spick ‘n’ Span Dry Cleaning and Laundry Service” is a business idea born from
extensive research of the Ghanaian Dry-cleaning and Laundry industry. This business is going to
provide modernized and reliable Dry cleaning and Laundry services that most existing members
of the industry do not currently provide. It is the aim of “Manuel’s” to distinguish itself from the
others as the premier and most reliable laundry business of the Ghanaian people.

MARKET OPPORTUNITY

The extensive research leading to the formulation of “Manuel’s” yielded results that clearly
spoke to it viability and high probability of success. It was revealed that the Dry-cleaning and
Laundry Industry is one of the least pursued in the Ghanaian economy, thus making it the perfect
target as a startup business. A simple survey conducted through numerous social media platforms
showed positive feedback, demand wise, on the need for a reliable Dry-cleaning and Laundry
service. This was especially supported by Tertiary students and most young adults of Ghana’s
workforce.

CONSUMER TARGETING AND LOCATION STRATEGY

In light of the results put forth by the survey, the business will be physically located in the
capital, Accra, specifically in the Legon Area within the vicinity of the University of Ghana
Legon. With Tertiary students as the primary target, this choice in location would be beneficial
as a less costly collection and delivery service can be put in place to further boost demand for the
business’ services. As stated, Tertiary students would be the primary targets but not the only
target, as the business would aim to service various members of the working industry mainly
prioritizing young adults.

FINANCIAL PLAN
To assess the overall viability of this undertaking, the identification of demand though important
is insufficient, as the various costs and possible returns need to be considered, relevant
statements and forecasts need to be made and finally various investment appraisal tools need to
be utilized in the overall financial assessment of this undertaking.