H&M

Talking about the fashion industry, H&M is certainly popular all over the world. This
brand sells a variety of fashion products for all ages and gender.
H&M is a Swedish company brand that was founded in 1947. In Indonesia, H&M
outlets have spread across major cities in Indonesia including Medan.
There are several advantages of Zara:
1. High Quality
In business since 1947, H&M has always prioritized the quality of the goods it
produces. In addition, H&M is still maintaining quality in terms of style. These two
things make H&M have loyal customers who are always looking forward to this
newest product from H&M.
2. A wide variety of products
H&M sells various product variants. Starting from tops, bottoms, shoes to bags. Not
only that, everything is provided for men, women and children in various models and
fashion themes ranging from T-shirts, jumpsuits, pants, skirts, shirts and others.
3. Known as an Exclusive Brand
Because it consistently maintains its quality, H&M is known as an exclusive brand
even though it is not categorized as a luxury brand in the world. Even so, H&M has
won the Best Global Brand award beating luxury brands such as Gucci, Burberry, and
Hermes. In addition, H&M is also a fashion brand worn by well-known models on the
catwalk which makes it so exclusive for its customers.
4. Can be purchased at online stores in the marketplace
H&M also provides online purchasing services in various marketplaces in Indonesia
to reach more consumers. You can find H&M products on Shopee, Tokopedia and
various other marketplaces. Purchases can also be made on the official H&M website
at www.id.hm.com
6. Elegant design
H&M always offers elegant and minimalist designs in several of its product models.
In addition, H&M produces all types of products that can be used by various age
groups, races and body shapes, to unisex fashion types or one type of neutral fashion
that can be worn by both men and women.
ZARA
Let’s talk about Zara. Zara is a company founded in Galicia Spain in 1975 which then
expanded to various countries in 1985, and finally started to enter the Indonesian
market until now.
There are several advantages of Zara:
1. Always Up-to-Date Trends
Zara analyzes every fashion using technology and ideas from several famous
designers. The combination of these two elements creates a fashion model that is
always up-to-date. Almost every two weeks, there will definitely be a new clothing
model. This flexible production process allows Zara to produce clothes quickly
according to market demand at different seasons/times.
2. Material’s quality
There is a price, there is a way, this concept is used by Zara. Various kinds of
products that are made come with relatively affordable prices, at least they can be
used by various groups.
The material used is also of good quality and high quality. The price offered is also
not from random people, but the result of the hand of a famous designer who
collaborated with Zara.
3. Good Supply Chain
The supply of goods made by Zara is very good. They produce their products in
several countries such as Portugal, Spain, Morocco to Turkey.
4. A lot of Discount
Who doesn't like discounts? To be able to attract even more customer flows, Zara
also often gives discounts to its customers. The discount given is no joke, it can even
reach 70%. For the record, additional discounts are also made at mid and New Year.
5. Easy Online Shopping
To be able to use Zara products, you don't need to come directly to the store to buy
clothes, because Zara has provided online shopping. You can freely browse the
clothes or other products that are being sold by accessing the official website
www.zara.com.id