Student: Phan Thi Huong Tram

Class: RMD3001_46K01.2
I. Answer the questions:
1. You selected a research sample of 384 samples, can you explain how you came
up with that number?
 The overall size of the population of Da Nang is about one million people,
so it is advisable to rely on sample sizes for different target population sizes
at the 95% confidence level (5% margin of error), the number of samples
should be 384 is suitable for the research topic.

2. Can you explain the limitations of the theoretical model as well as previous
research, which led to your undertaking this research?
 The theory of planned behaviour can be seen as a good predictor of purchase
intentions and the consumer’s behaviour; however, it is underlying the
assumption that individuals act rationally. Blake (1999) indicates that
individual, social and institutional obstacles are not taken into account with
such behavioural models.
 Overall, previous studies have sought to examine and clarify the relationship
between attitude and behavior of consumers in the decision making in
ethical purchases. However, studies have mainly focused on internal factors
that come from consumer perception.
3. Can you explain why you did the research based on external factors instead of
internal factors?
 The use of internal factors can describe the reason for the customer's
attitude-behavior gap, however, if it is possible to measure the influence of
the external factors of the business, it can help businesses understand
 customers better, and can offer appropriate solutions to have better promote
ethical clothing sales.

II. Assessment of the presentation:

22 Lê Thị Bảo Ngọc 201121601225 16
23 Vy Bảo Ngọc 201121601226 15
24 Trần Thị Thảo Nhi 201121601227 3
25 Quảng Thị Hồng Nhung 201121601228 19
26 Nguyễn Thị Phương Quyên 201121601229 18
27 Nguyễn Như Quỳnh 201121601230 4
28 Đoàn Nguyên Minh Tâm 201121601231 5
29 Nguyễn Thanh Thảo 201121601232 9
30 Trần Thị Phương Thảo 201121601233 12
31 Nguyễn Vương Thiện 201121601234 11
32 Hoàng Lê Anh Thư 201121601235 6
33 Huỳnh Anh Thư 201121601236 17
34 Võ Thị Hồng Thuý 201121601237 10
35 Huỳnh Trọng Tín 201121601238 7
37 Nguyễn Khánh Trang 201121601240 2
38 Lê Nguyễn Phương Uyên 201121601241 1
39 Hoàng Thị Hà Vi 201121601242 13
40 Trương Thái Vy 201121601243 8
41 Lê Thị Tường Vy 201121601244 14