Scribd Logo
Upload

Welcome to Scribd!

  • Reveal

    Uploaded by

    Akash Barathe
    6 views1 page
    The document outlines a three-step strategy for launching a new product or initiative: first, create buzz among influential early users; second, drive mass awareness of the launch to spark widespread conversation; and third, reinforce the initial message after launch through repeated downstream messaging to maintain interest and brand awareness.

    Original Description:

    Original Title

    8.docx

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document outlines a three-step strategy for launching a new product or initiative: first, create buzz among influential early users; second, drive mass awareness of the launch to spark widespread conversation; and third, reinforce the initial message after launch through repeated downstream messaging to maintain interest and brand awareness.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views1 page

    Reveal

    Uploaded by

    Akash Barathe
    The document outlines a three-step strategy for launching a new product or initiative: first, create buzz among influential early users; second, drive mass awareness of the launch to spark widespread conversation; and third, reinforce the initial message after launch through repeated downstream messaging to maintain interest and brand awareness.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

     Create buzz and awareness, and target a pool of influential early

    engagers.
     Target the most influential users when they are more receptive.
     Leverage content and formats that encourage sharing.

    https://vimeo.com/
    749176374/5f6a9a0210
    Reveal
     Drive mass awareness of your launch to spark conversation and get
    your message through to the masses.
     Use mass-reach products to break through and make an outsized
    impact on a large audience.

    https://vimeo.com/
    749185749/977f7dedac

    Reinforce
     Reinforce your launch message after the reveal to drive preference
    and maintain buzz to keep your brand top-of-mind.
     Consider multiple creative strategies to test and learn.
     Re-engage viewers with downstream messaging.

    You might also like