Instagram:

Through a research it’s been confirmed that 56% of construction companies are using
Instagram to promote their business by content marketing or video marketing.
Objectives:

 Brand Awareness
 Traffic Generate
 Help to increase conversion rate
 Reach wide audience
 Stay up to date with consumer trends
Actions

 Tutorials: include quick videos that are help them to grab client’s attention.
 Live videos: To attract customers and vendors.
 Create a great bio: help to engage maximum audience to their business.
 Map image: which client to better understanding of map in very short time.
Metrics:

 Followers Growth rate

 Likes, dislikes share, comments
 Most engage hashtags
 Average reach per post
 Increase rate of conversions